july, 2004 full presentation

July, 2004FULL PRESENTATION

Marketing Marketing New Proprietary Color New Proprietary Color Technology From Tianma:Technology From Tianma:

Marketing Marketing New Proprietary Color New Proprietary Color Technology From Tianma:Technology From Tianma:

TIANMA MICROELECTRONICS CO., LTDTIANMA MICROELECTRONICS CO., LTDTIANMA MICROELECTRONICS CO., LTDTIANMA MICROELECTRONICS CO., LTD

Do not copy or distribute. Copyright 2004 Tianma Microelectronicsⓒ

SUPER FAST DISPLAYTianma - SFD

Tianma MicroelectronicsTianma Microelectronics

SFD -Super Fast Display is the fastest moving image color display technology, with vivid pictures and low power consumption. Superior over existing CSTN technology, SFD offers high data-reaction rates suitable for displaying full-motion video and extraordinary clear image equivalent to TFT LCD. The power consumption is just as low as regular CSTN LCD.

Displays clear images and full motion video

Over 20fps frame rate

High data-reaction rates without after-image

High contrast, low image flicker

Low power consumption and competitive price, SFD is the best solution to substitute TFT LCD

Feature Highlights

Applications: mobile phone, media player, automotive display, digital home appliance, etc.

Tianma – Features of new product




1.1 Market situation of color display industry

Advantages in low cost and low power consumption

Long response time, not suitable to play fast moving picture

Cannot meet the marked requirements for cameras, video games, video recorders

CSTN

CSTN and TFT LCD Occupied the color display market

With higher display speed and better picture to meet the top consumers' requirements

Higher power consumption is not suitable for portable appliances

Long R&D and lead time cannot support its customer in fast-changing market

Higher price goes beyond the customers expectation

TFT LCD

1. 1. PLACE OF TIANMA’s SFD AMOPLACE OF TIANMA’s SFD AMONG CSTN and TFT DISPLAYSNG CSTN and TFT DISPLAYS




1.2 The launch of Tianma SFD Fly Dragon series of color display module

Innovation over existing CSTN LCD, SFD has high data-reaction rates and extraordinary clear image.

Meet the following requirements

65536 colors clear, high quality display

Fast moving images playing up to 30ftps/frame

Movie and video playing, clear images without afterimage

Equipped with a phenomenal million pixel digital CMOS camera, SFD will be easy to find a moving view and catch vivid images.

The power consumption is just as low as regular CSTN LCD, meets the requirement for portable appliance

Low production cost




Brightness comparison

SFD/TFT

Color Comparison

SFD/TFT Regular CSTN

Movie play

Regular CSTN




1.3 Advantages to TFT LCD

Power consumption comparison Lower power

consumption

Lower production cost

Lower tooling charge

Shorter lead time

Material cost rate of Mobile phone




1.4 Significance of SFD

Meet the market requirements for color display with fast response and moving picture playing function

Meet the needs of customers' to face the fast-changing consumption market

Bring new competitive advantages to customers

Provide the attractive products to end customers

SFD's introduction is a huge step forward for the whole LCD industry




2.1 Application of SFDThe application range of SFD will be wider because of its fast moving image and perfect display quality. It may be used in :

Mobile Phone

Media Player（ DVD， VCD，MP3）

Automotive display

Digital home appliance

Security apparatus

2. The great market for SFD2. The great market for SFD




2.2 Market forecast of SFD

Great demand increased from 2003 for mobile phones, digital home appliances and portable players etc.

The sales of LCD modules and other electronic parts increase sharply

Market demand increase due to international electronic industry transfer to China

20% increase forecast for China electronics market in 2004

0

5

10

15

20

25

Industry 1.14 1.225 1.314 1.469 1.622 1.738

Camera 0.858 1.219 1.339 1.34 1.447 1.429

Portable device 3.392 4.109 5.202 6.257 7.354 7.69

Mobile 4.004 5.978 6.781 8.853 10.636 12.09

2002 2003 2004 2005 2006 2007

Market Forecast for small/medium LCD

(Unit : US$b)




For mobile phone market, 250 million units be sold in 2003, and the amount will increase in 2004

Based on data, 2.5G and 3G mobile phone has edged out 2G mobile

Color display, digital camera, digital video recorders and video game consoles now have become must-haves for mobile phone.

多功能手机需求图

Multi-functions mobiles varies in market Camera phone increases dramatically




Multi-media and smart mobile phones will be the main trend in the market and enrich end-users’ life and knowledge

Others like automotive display, MP3, portable TV and computer will require high quality and fast response LCD to catch the development

The outstanding playing quality and low cost will no doubt have a great market perspective




Part NoFD185(1.85")

FD570(5.7")

FD150CFD150N

(1.5")

FD185CFD185N(1.85")

Technology SFD SFD SFD w/camera SFD w/camera

Frame Rate 30 FPS 20 FPS 25 FPS 30FPS

Overall size38.5×54.05×3.15

(1.85")158.5×109.0×8.5

(5.7")

Viewing Area 28.87×28.87 22.96×16.48 (sub) 34.50×39.30 119.18×90.38

Pixel Resolution 128×128 96×64 (sub) 128×160 320×240

Color 65,536 4,096 (sub) 65,536 65,536

Back Light White LED CCFL (>2000Lux)

SensorResolution

--- ---652×488=

318,176 Pixels652×488=

318,176 Pixels

M / P 3Q 2004 3Q 2004 3Q 2004 3Q 20043Q 2004

FD150(1.5")

25 FPS

White LED 1 B/L 2 way

FD150 FD185

---

SFD

37.1×40.1/75.3×3.4 (1.5")

SFD Flying Dragon series 3. 3. SFD seriesSFD series




Continuous development of new products

Digital camera SFD

1.0" SFD

1.9", 2.2" QCIF SFD

Tianma will continuously develop SFD series to support the market

july, 2004 full presentation

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