july 15 2014 complete agenda

MAYORANDCITYCOUNCIL

WORKSESSIONTuesday,July15,20141:00P.M.

AClosedSessionisscheduledfrom12:001:00P.M.todiscusslegal,contractualandrealestatematters.

AGENDA

1. CALLTOORDER

2. REPORTONCLOSEDSESSIONTuesday,July15,201412:001:00p.m.

3. ACKNOWLEDGEMENTSANDRECOGNITIONS

4. COMMENTSFROMTHEPUBLIC AnypersonwhomaywishtospeakonamatterscheduledfordiscussionontheWorkSessionAgenda

maybeheardduringCommentsfromthePublicforaperiodofthree(3)minutesorsuchtimeasmaybedeemedappropriatebytheCouncilPresident.Anyonewishingtobeheardshallstatetheirname,addressandtheAgendaitemonwhichheorshewishestospeak.

5. NEWBUSINESS

A. BidOpenings 1. FrontLoadRefuseTruck

2. SideLoadRefuseTruck

B. DiscussionofAdvertisingAgreementpresentedbyTourismDirector

C. RequesttoSoleSourcePurchaseFournierRotaryPresspresentedbyWastewaterSuperintendent

D. RequesttoApproveSoleSourcePurchaseofEMSTrainingServicespresentedbyDeputyFireChief

6. ADJOURN

DChavisTypewritten Text

WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014

2. Report on Closed Session July 15, 2014 12:00 p.m. 1:00 p.m. Legal, Contractual and Real Estate Matters

NOTICE OF CLOSED SESSION OF MAYOR & CITY COUNCIL OF OCEAN CITY

AUTHORITY: State Government Article: Section 10-508(a) Annotated Code of Maryland PURPOSES:

1. To discuss: (i) the appointment, employment, assignment, promotion, discipline, demotion,

compensation, removal, resignation or performance evaluation of appointees, employees or officials over whom it has jurisdiction; or

(ii) any other personnel matter that affects one or more specific individuals;

2. To protect the privacy or reputation of individuals with respect to a matter that is not related to public business

X 3. To consider the acquisition of real property for the public purpose and matters directly related thereto;

4. Consider a matter that concerns the proposal for a business or industrial organization to locate, expand or locate in the state; 5. Consider the investment of public funds; 6. Consider the marketing of public securities;

X 7. Consult with counsel to obtain legal advice;

8. Consult with staff, consultants or other individuals about pending or potential litigations;

9. Conduct collective bargaining negotiations or consider matters that relate to the negotiations;

10. Discuss public security if the public body determines that public discussion would constitute a risk to the public or public security, including; a) the deployment of fire and police services and staff; and b) the development and implementation of emergency plans 11. Prepare, administer or grade a scholastic, licensing or qualifying examination;

12. Conduct or discuss an investigative proceeding on actual or possible criminal conduct;

13. Comply with a specific constitutional, statutory or judicially imposed

requirement that prevents public disclosures about a particular proceeding or matter; or

X

14. Before a contract is awarded or bids are opened, discuss a matter directly related to a negotiation strategy or the contents of a bid or proposal, if public discussion or disclosure would adversely impact the ability of the public body to participate in the competitive bidding or proposal process

DATE AND TIME: Tuesday, July 15, 2014 12:00 p.m. PLACE: City Hall SUBJECT: Legal, Contractual and Real Estate Matters VOTE: UNANIMOUS OTHER: FOR:

AGAINST: ABSTAIN: ABSENT:

REPORT OF CLOSED SESSION OF THE MAYOR AND CITY COUNCIL OF OCEAN CITY

Prior to the open session of the Mayor and City Council being held on Tuesday, July

15, 2014, a closed session was held on Tuesday, July 15, 2014. The following is a

report of the closed session.

1. A statement of the time, place, and purpose of the closed session is attached.

2. A record of the vote of each member as to closing the session is attached.

3. A citation of the authority under the law for closing the session is attached.

4. (a) Topics of Discussion: Legal, Contractual and Real Estate Matters

(b) Persons present:

Mayor Richard Meehan City Manager David Recor Council President Lloyd Martin Council Secretary Mary Knight Council Members Doug Cymek; Margaret Pillas; Brent Ashley; Dennis Dare and

Joe Mitrecic City Solicitor Guy Ayres Public Works Director Hal Adkins Executive Office Associate Diana Chavis

Action(s) taken:

Motion to close meeting:

Time adjourned:


4. COMMENTS FROM THE PUBLIC

Any person who may wish to speak on a matter scheduled for discussion on the Work

Session Agenda may be heard during Comments from the Public for a period of three (3) minutes or such time as may be deemed appropriate by the Council President. Anyone wishing to be heard shall state their name, address and the subject on which he or she wishes to speak.


5. NEW BUSINESS

A. Bid Openings

1) Front Load Refuse Truck 2) Side Load Refuse Truck

Note: Please acknowledge bids and remand to staff for review.

Vendor BidBarr International, Inc.

2407 N. Salisbury Blvd.

Salisbury, MD 21801

Wayne Hoke

410-546-1122

[email protected] Equipment Co., Inc.

Elliott/Wilson Trucks

327 N. Aurora Street

Easton, MD 21601

Beth Brittingham

410-822-0066

[email protected] Equipment

PO Box 873

393 Mars Valencia Road

Mars, PA 16046

Leslie Bennett

724-625-3100


One Schuylkill Parkway

Building B

Bridgeport, PA 19405

Joel Chernin

610-659-6798

[email protected] Mack Sales

30299 Foskey Lane

Delmar, MD 21875

Mike Heleva

410-896-3562

[email protected], Inc.

P. O. Box 548

Bel Air, MD 21014

Glenn Ingold

410-879-9114

[email protected]

Front Load Refuse TruckVendor Listing

Vendor Bid


McNeilus

P. O. Box 219

941 Hemlock Road

Morgantown, PA 19543

Mark McLaughlin

610-286-0400

[email protected] Industrial Trucks

1330 W. Nursery Road

Linthicum, MD 21090

Mike Moylan

443-386-2219

[email protected] Waste Systems

10641 Cordova Road

Easton, MD 21601

Jack Mason

410-820-7188 Ext. 3003

[email protected] of Baltimore

5100 Holabird Avenue

Baltimore, MD 21224

Sean Walsh

410-342-3400

[email protected] Mack, Inc.

310 Bulldog Drive

Chesapeake, VA 23320

Richard H. Doub

800-359-6225

[email protected] Truck Sales, LLC

8620 Quarry Road

Manassas, VA 20110

Tom Hugill

800-361-7305

[email protected]

Vendor Bid


Waste Equipment Sales & Service LLC

3300A Transway Road

Halethorpe, MD 21227

Mike Adcock/Tim Burns

443-324-2965

[email protected]

ADVERTISEMENT

Town of Ocean City, Maryland

Front Load Refuse Truck

The Town of Ocean City is seeking bids from qualified and experienced vendors to provide one (1) Front Load Refuse Truck in conformity with the specifications detailed in the Bid Documents. Bid Documents for the Front Load Refuse Truck may be obtained from the Town of Ocean Citys Procurement Department by either e-mailing the Procurement Manager, Catrice Parsons, at [email protected] or by calling 410-723-6643 during normal business hours, or via the Towns website, http://oceancitymd.gov/City_Manager/bids.html. Vendors are responsible for checking this website for addenda prior to submitting their bids. The Town of Ocean City is not responsible for the content of any Bid Document received through any third party bid service. It is the sole responsibility of the vendor to ensure the completeness and accuracy of their Completed Bid Documents. Sealed Bid Documents are due no later than 4:30 PM, Monday July 14th, 2014 and will be opened and read aloud at the Work Session Meeting the following day at 1:00 PM, Tuesday July 15th, 2014. Bids are to be submitted to The Mayor and City Council of Town of Ocean City, Attn: City Managers Office, 301 N. Baltimore Avenue, Ocean City, Maryland 21842. Late Completed Bid Documents may or may not be accepted, Council will use their discretion in determining acceptance of late Completed Bid Documents. Minority business enterprise vendors are encouraged to compete for award of said Goods. Catrice Parsons, CPSM Procurement Manager Town of Ocean City, Maryland

Vendor BidBarr International, Inc.

2407 N. Salisbury Blvd.

Salisbury, MD 21801

Wayne Hoke

410-546-1122


Elliott/Wilson Trucks

327 N. Aurora Street

Easton, MD 21601

Beth Brittingham

410-822-0066

[email protected] Equipment

PO Box 873

393 Mars Valencia Road

Mars, PA 16046

Leslie Bennett

724-625-3100


One Schuylkill Parkway

Building B

Bridgeport, PA 19405

Joel Chernin

610-659-6798

[email protected] Mack Sales

30299 Foskey Lane

Delmar, MD 21875

Mike Heleva

410-896-3562

[email protected], Inc.

P. O. Box 548

Bel Air, MD 21014

Glenn Ingold

410-879-9114

[email protected]

Side Load Refuse TruckVendor Listing

Vendor Bid


McNeilus

P. O. Box 219

941 Hemlock Road

Morgantown, PA 19543

Mark McLaughlin

610-286-0400

[email protected] Industrial Trucks

1330 W. Nursery Road

Linthicum, MD 21090

Mike Moylan

443-386-2219

[email protected] Waste Systems

10641 Cordova Road

Easton, MD 21601

Jack Mason

410-820-7188 Ext. 3003

[email protected] of Baltimore

5100 Holabird Avenue

Baltimore, MD 21224

Sean Walsh

410-342-3400

[email protected] Mack, Inc.

310 Bulldog Drive

Chesapeake, VA 23320

Richard H. Doub

800-359-6225

[email protected] Truck Sales, LLC

8620 Quarry Road

Manassas, VA 20110

Tom Hugill

800-361-7305

[email protected]

Vendor Bid


Waste Equipment Sales & Service LLC

3300A Transway Road

Halethorpe, MD 21227

Mike Adcock/Tim Burns

443-324-2965

[email protected]

ADVERTISEMENT

Town of Ocean City, Maryland

Side Load Refuse Truck

The Town of Ocean City is seeking bids from qualified and experienced vendors to provide one (1) Side Load Refuse Truck in conformity with the specifications detailed in the Bid Documents. Bid Documents for the Side Load Refuse Truck may be obtained from the Town of Ocean Citys Procurement Department by either e-mailing the Procurement Manager, Catrice Parsons, at [email protected] or by calling 410-723-6643 during normal business hours, or via the Towns website, http://oceancitymd.gov/City_Manager/bids.html. Vendors are responsible for checking this website for addenda prior to submitting their bids. The Town of Ocean City is not responsible for the content of any Bid Document received through any third party bid service. It is the sole responsibility of the vendor to ensure the completeness and accuracy of their Completed Bid Documents. Sealed Bid Documents are due no later than 4:30 PM, Monday July 14th, 2014 and will be opened and read aloud at the Work Session Meeting the following day at 1:00 PM, Tuesday July 15th, 2014. Bids are to be submitted to The Mayor and City Council of Town of Ocean City, Attn: City Managers Office, 301 N. Baltimore Avenue, Ocean City, Maryland 21842. Late Completed Bid Documents may or may not be accepted, Council will use their discretion in determining acceptance of late Completed Bid Documents. Minority business enterprise vendors are encouraged to compete for award of said Goods. Catrice Parsons, CPSM Procurement Manager Town of Ocean City, Maryland


5. NEW BUSINESS

B. Discussion of Advertising Agreement presented by Tourism Director

TOWN OF

The White Marlin Capital of the World

TO: The Honorable Mayor, Council President and Members of Council THRU: David L. Recor, ICMA-CM, City Manager FROM: Donna Abbott, Tourism & Marketing Director RE: Advertising agency contract discussion DATE: July 9, 2014

ISSUE(S): Discussion of the advertising agency contract SUMMARY: The town and MGH are parties to an advertising agreement. The

current renewal expires December 31, 2014. MGH offered an additional two-year or three-year extension, starting on January 1, 2015. All terms and conditions included in the original agreement would continue for this renewal, with no increase in fees. The offer was presented to the Tourism Commission on June 12. The Tourism Commission voted unanimously to forward a recommendation to the Mayor and Council for review and approval of a three-year MGH contract extension of the MGH contract. The Council voted 4-1, with Councilmember Ashley opposed and Councilmembers Pillas and Mitrecic absent, to approve a three-year extension of the MGH contract on June 24, 2014. Councilmember Mitrecic provided a letter of support that was read into the record.

FISCAL IMPACT: Funds come from the advertising budget and would remain at

the current monthly rate of $22,958. RECOMMENDATION: Execute 3-year agreement.

Goal: 1st Class Resort and Tourist Destination

ALTERNATIVES: Defer to Mayor and Council. RESPONSIBLE STAFF:

Donna Abbott, Tourism & Marketing Director

COORDINATED WITH: Tourism Commission ATTACHMENT(S): Updated agency contract

Agenda Item # 5B

Council Meeting July 15, 2014

AdvertisingAgreement

ThisagreementmadeandenteredintothisfirstdayofJanuary2015byandbetweentheMayorandCityCouncilofOceanCity,aMarylandMunicipalcorporation(hereinafterreferredtoasTownandMGHAdvertising,Inc.,aMarylandcorporation(hereinafterreferredtoasAgency).

Witnesseth: Whereas,TownisresponsibleforthemarketingandpromotionofOceanCityasavacationandtourismdestination. Whereas,TownisownerandoperatoroftheRolandE.PowellConventionCenterlocatedat4001CoastalHighway,OceanCity,MD218423235. Whereas,theAgencysubmittedproposalsforadvertisingservicestobeperformedforboththeTownasavacationandtourismdestinationandtheConventionCenter. Whereas,theAgencyisqualifiedadvertisingagencyselectedtorepresenttheTowninadvertisingandmarketingprogramsduringthetermofthisagreement. Nowtherefore,inconsiderationoftheterms,covenantsandconditionshereinaftercontainedtobekeptandperformedbytherespectivepartiesitisagreedasfollows:

I. AGENCYSERVICESAgencyshallincludethefollowinginitsscopeofservicesasadvertisingrepresentativeoftheTown:

Orderthespace,radio,ortelevisiontime,orothermeanstobeusedforadvertising,endeavoringtosecurethemostadvantageousratesavailable.

Checkandverifyinsertions,displays,broadcastorothermeansused,tosuchadegreeasisusuallyperformedbyagencies.

ActasagentfortheTownasdisclosedprincipalinpurchasingadvertisingmaterialinbehalfofthe

Town.

Tocoordinate,planandinstitutewiththeDepartmentofTourismonalladvertisingprograms,issuesandmattersrelatingtotheneedsoftheTownandConventionCenterasdirectedbytheTown.

ToupdatetheTourismCommissionoftheTownonamonthlybasisastothestatusofall

advertisingcampaignsinstitutedbytheTownandAgency.

ToupdatetheMayorandCityCounciloftheTownofOceanCityonasemiannualbasisastoadvertisingcampaignsinstitutedbytheTownandAgency.

ToshareanyandallinformationregardingOceanCityasavacationdestinationthattheAgency

mayhaveaccumulatedasaresultofsurvey,phonepollingoranyothermeansatthedisposaloftheAgency.

TouseitsbesteffortstoaidandassisttheTowninitspublicrelationsprogramsrelatingtotourismmarketingandconventionsales.

II. AGENCYCOMPENSATION

AscompensationfortheAgencysrepresentationoftheTownandtheConventionCenterinadvertisingandmarketingprogramsasoutlinedanddirectedbytheTown,thefollowingretainerandcommissionratesshallbepaidtotheAgencybytheTown.MGHagreestoholdthefeeatthecurrentratethroughDecember31,2017.A. MonthlyFee:TwentyTwoThousandNineHundredFiftyEightDollars($22,958.)

MonthlyfeetobepaidbytheTowntotheAgencyonthefirstdayofeachmonthduringthetermofthisagreement

B. MediaCommission:NONEC. ScopeofServices

AccountService

Facilitateallclientrequeststhroughthevariousdepartmentsoftheagency Managetheinternaldevelopmentofcreativecampaigns,includingTV,print,interactive,radio,

outdoor,andcollateralproductiono Developcreativebriefso Workwithtrafficdepartmenttoensurethatalldeadlinesaremeto Facilitateclientapprovalofcreativeconceptsandindividualcomponentsofeachcampaign

Reviewandfacilitateapprovalofmediabuysandaddedvalue Managethedevelopmentandexecutionofcreativeand/ormediaforTourism,GroupTourand

Travel,Meetings,SpecialEvents,Golf,TheWhiteMarlinOpenandanyotherTowndepartmentasneeded.

Developandfacilitateapprovalofadtextcontentforinteractiveplacements CreatetrafficinstructionformsforallTV,cable&radioflightstobedistributedtoeachstation Executealladdedvaluepromotions

o WorkwithCreativeteamtodevelopcopypointso Distributecopypoints,bannersandlogostoappropriatestationso Coordinatedetailsonallpromotionaltripgiveawayso Workwithstationstoexecutemanageandexecuteeventsasneeded

ManagecreativeprintresizesandcustomadsforCVBasneeded CompileandprovideOceanCitywithmonthlycampaignreportsonMedia,PR,WOM,Interactive,

andCreativeeffortsCreative

Conceptualizenewcampaignsandproducealladvertisingcreativeo TVo Printo Radioo Interactiveo Outdooro Collateral

ManagetheproductionofTVandradiospotso Castingo Recordingo Editing

Resizeprintadsforvariouspublications Developflatsandprogrammedversionsofeachinteractivebannerformultipleadplacements

PublicRelationsApproachandtactics

SecuretimelyandstrategicmediacoverageonbehalfofOceanCityattheregionalandnationallevels

Produceanimpliedthirdpartyendorsementfromthemediaandcomplementthebrandingmessagesconveyedinthetownsadvertisingandotherformsofmarketingcommunications,allwithoutthecostofplacingpaidmedia

Outreachtacticso CreateeventsintargetmarketstogeneratemediainterestinOceanCityo Pitch,scheduleandofferonsitesupportformediatours/newsconferencesinmajormedia

marketsatleastonetimepermarketduringthepeakseasono Developkeymessagesforofficialspokespersonstouseduringmediainterviewo Secureregionalandnationalnewscoverageaboutmajortowneventsandholidayo Secureregionalandnationalnewscoverageaboutthetownsadvertisingcampaigno Sharenewscoveragethroughthetownsofficialsocialnetworkingsites

ClientService

CommunicatedailywithTourismDirectorforOceanCity,toensureallnewsworthyopportunitiesareidentifiedandcommunicatedtorelevantmedia

ProvideformalPRupdatestotheDepartmentofTourismaspartoftheagencysmonthlyreports AttendatleasttwoTourismCommissionmeetings(secondMondayofeachmonth)todiscussPR

initiativestypicallyonceinthewintertopreviewthecampaignandonceinthefalltoshareresults.

WordofMouthApproachandtactics

Managethetownsfirstambassadorgroup,theOCInsiders,whoarechargedwithspreadingpositiveinformationaboutthevacationdestination

o Theseambassadorscompletetwoprimarytasks:respondingtopotentialvisitorsquestionsandcreatingpositivebuzzaboutOceanCityonavarietyofsites

Tactics:o Recruitmentandregularcommunicationwithambassadorso Manageincentivesforambassadorso DailymanagementofambassadorQ&Asite(www.ococean.com)tomonitorcontento Regularmonitoringoftargetoutletstoidentifyambassadortaskopportunitiesonforums,

blogs,socialnetworks,etc.ClientService

RegularlycommunicatewithDirectorofTourismforOceanCity,toidentifynewambassadortaskopportunitiesandtoensurethatallambassadoractivitiesaretiedintothetownspublicrelations/marketingeffortsandtocoordinateambassadorincentives

ProvidemonthlyreportstoOceanCityontheresultsoftheambassadorcampaignSocialMediaMarketingApproachandtactics

CreateasocialmediamarketingcampaignforOceanCity,whichincludesdevelopingapresenceforthetownontopperformingsocialnetworks.ThistacticaimstoincreaseawarenessandbuzzforoceanCity,whiledevelopingcloserrelationshipsbetweenthetown,itsbusinesses,andpotentialvisitors.

Tactics:o ManagementanddailyupdatesofOceanCityprofilesonthefollowingsites:

Facebook Twitter Flickr YouTube

o Monitorusercommentsandcontentonsocialmediasiteso Provideregularresponsestousercommentsandcontentonsocialmediasiteso Supportpublicrelationsandadvertisingeffortsthroughsocialmediaprofiles

ClientService

CommunicateregularlywithDirectorofTourismforOceanCity,toensurethatallcontentrelayedthroughthetownssocialmediaprofilesarealignedwithOceanCitysoverallmessaging

ProvidemonthlyreportstoOceanCityontheresultsofthesocialmediamarketingeffortsMediaPlanningandBuying

Researchallmediaoptionsbasedonthetargetaudience,budget,timingandobjectives Utilizeresearchtoolstodeveloptheoptimalmediarecommendation

o NielsenNationaltelevision&onlineaudiencedatao ArbitronNationalradioaudiencedatao Scarborough&SimmonsConsumerbehaviorreportingo MediaMasterReachandfrequencyforecastprogramo SQADMarketbymarketTV&radiocostindicatorso SRDSResearchMultimediacontactresourceo CMRCompetitiveMediaReporting

Createmediapresentationsforclientapproval Uponclientapproval,facilitatemediabuys Createmediaauthorizations Createmediasummariesforeachmedium Generateallmediaorderstoeachvendor

o STRATAMediaanalysis&buyingsystem Workwithaccountservices&creativedepartmentstoprovidemediaspecificationsandmaterials

deadlines Negotiateaddedvalueintheformofdiscountedadrates/costs,bonusspots/insertions,premium

positioning,billboards,sponsorships,promotions&tripgiveaways,endorsements,etc. Monitoralladplacementsforoptimalpositioningandimpact Facilitateanymakegoodstoguaranteemaximumimpactandtiming Coordinatewithaccountingallbillingandinvoicestominimizediscrepancies

CreateandprovidefinalmediarecapsandsummariesofcampaignmediaplanresultsInteractiveMediaPlanningandBuying

Researchnetworksandpropertiestomakeonlinerecommendations Createonlinemediaplanandpresentation Createmediaauthorizationuponplanapproval CreateandsendallInsertionOrders CreateadspecificationsheetofallmediapropertiesfortheAccountDirectorandtheTraffic

Department WorkwithAccountDirector,TrafficDepartmentandPointRolltoensurecampaignlaunch

GoogleandYahooSetupandOptimization:

Createkeywordlistsfromwebsite,searchqueries,upcomingtrendsinsearch,andpastkeywordsthatperformedwithhighCTRs

Createtextadsfromwebsite,pastkeywordsthatperformedwithhighCTRs,andpasttextadsthatperformedwithhighCTRs

CompareSEMkeywordstoSEOkeywords CreatecampaignsinGoogleandYahoo Bidonkeywordsonaregularbasistoensureadsareappearingonfirstpage(preferablyintop

threepositions) Optimizekeywordmatchtypestoensureendusersareseeingadsrelatedtotheirsearches LinkOceanCitysearchcampaigntoAnalyticstonotehighbounceratesonSEMkeywords,note

lowtimespent/visitandtimespent/pageonSEMkeywordsGoogleandYahooReporting:

Reportontotalmonthlyimpressions,clicks,costperclicks,andclickthroughrate Comparetomonthtomonthresultsandyeartoyearresults Reportontopkeywordsandtopcitiessearching ReportonhighbounceratesonSEMkeywords,lowtimespent/visitandtimespent/pageonSEM

keywordsMediaplexAdServing:

Createcampaignplacementsbyproperty Generateanddistributetagstoeachpropertybyadplacement

MediaplexReporting(standardadunits):

Monitorthecampaignbypropertyonaweeklybasistodeterminepacingandhoweachadunitisperforming.Workwitheachmediapropertyifthereareanyoverorunderdeliveryissues.

Reportonimpressions,clicks,andCTRforeachsite,adsize,andcreativevariation Recommendremovalofadsizes/placementbasedonperformance

PointrollReporting(richmediaadunits):

Monitorthecampaignbypropertyonaweeklybasistodeterminepacingandhoweachadunitisperforming.Workwitheachmediapropertyifthereareanyoverorunderdeliveryissues.

Reportonimpressions,clicks,CTR,interactions,interactionrate,videoreplays,andvideocompletionforeachsiteandplacement

InteractiveDevelopment

DailymonitoringofVisitorfeedback WeeklymonitoringofGoogleAnalytics ProvideinteractivestrategicrecommendationsbasedonvisitorfeedbackandGoogleanalytics

(bouncerates,exitpages,timeonsite,contentanalyses,etc.) Holdweeklyinternalwebmanagementmeetings HoldstatuscallswiththeclienteveryWednesdayandasneededtoreviewprogressand

outstandingitems Managementofanynewfunctionality(design,functionaldocumentation,codeimplementation,

testingq/a,launch) SEO

o OngoingSEOreviewofkeywordperformanceo Contentalterationsforadditionalkeywordsorincreasekeywordrankingperformanceo Ongoingcodechangesbasedonkeywordperformanceo Quarterlyrankingreportsandrecommendationsforcode/contentoptimization

Providecontentrecommendationsbasedonvisitorfeedbackandindustrytrendsforbetterusability

Implementmembershipchangesinatimelyfashion Hostingandongoingservermaintenance ConstantQualityAssurancetestingthroughouttheentirewebsitewithanynewadditionofcode

tothewebsite Troubleshootbugsandprovidefixes/solutionsinatimelyfashion MonitorServerperformanceloadbalancing,globalsearchqueries,hackerprotection,bandwidth

monitoring Maintainandcreatesmartphoneapplications MaintainContentManagementSystem

Administration

Manageaccounting,billingandreconciliationofallvendorinvoices

D. OtherServicesIntheeventTowndesirestoutilizeAgencysotherservices,thereshallbenoadproductionmarkup.Thereshallbenomarkupintheproductionofanydirectmail,brochures,ordisplaymaterials.PublicRelations:AllpublicrelationsagencyfeesshallbeincludedinthemonthlyfeeasoutlinedinA.above.OverheadExpense:Thereshallbenochargefornormalagencyofficeexpense,i.e.,longdistancetelephonecalls,faxing,andtraveltoandfromOceanCityforregularmeetings.

NothinginthisagreementshallobligatetheTowntoutilizeAgencysotherservicesasabove.TheTownshallhavetherighttohaveotherservicesperformedbyotherorganizationsifitisinthebestinterestoftheTown.

E. RefundandCreditsInregardstopurchasesandotherexpendituresmadeonbehalfoftheTownbytheAgency,

AgencywillrefundorcreditTownwithanyandalldiscounts,rebates,commissions,differentialsandsimilaritemsreceivedbyAgencyandwillgiveTownfullbenefitofanysavingsthatmayresultfromquantityorspecialpurchases.

III. BILLINGPRACTICEA. BillingandPayment

AgencybillsforspaceandradioandTVtimeandtalentwillberenderedtotheTownintimetoaffordareasonableopportunitytoremitthefundsrequiredtoenableAgencytopaychargesincurredfortheaccountontheirduedates,andTownagreestopaybillswithinthetimethereinspecifiedforpayment.AgencybillsforotheritemswillberenderedtotheTownfromtimetotime,dependingonAgencycostsand,unlessotherwisespecified,suchbillswillbedueandpayablewithin30daysfromdatesthereof.AgencyreservestherightintheeventofTownsdelinquencyinpaymenttoAgencyorotherimpairmentofcreditworthiness,tochangetherequirementsastotermsofpaymentunderthisagreement.

B. VendorInvoices

AgencywilluseitsbesteffortstoobtainvendorinvoicesonatimelybasisforworkperformedonTownsbehalf.However,TownwillremainresponsibleforpaymenttoAgencyforworkperformed,regardlessofthedateofvendorinvoicesandfinalbilling.

C. MediaPlansandProductionEstimates

Mediaplansforadvertisinginpublications,onradio,ontelevisionandproductionestimatesforproposedexpendituresofmaterialandservicesrelatedtotheproductionofcommercials,advertising,willbesubmittedbytheAgencyforTownsapprovalbeforeexecutionofsuchplansortheproductionofsuchadvertising.TownsapprovalwillconstituteauthorizationforAgencytoenterintocontractsandmakepurchasesfortheTownsaccount.

IV. EXCLUSIVITY

DuringthetermofthisagreementAgencyagreestorefrainfromactingasadvertisingagencyfor

anytouristdestinationand/orconventioncenterthatdirectlycompeteswiththeTownofOceanCityortheRolandE.PowellConventionCenter,unlessTowngiveswrittenconsent.TownagreesthroughoutthetermofthisagreementAgencyshallbetheonlyadvertisingagencyserviceengagedbytheTownwithintheUnitedStatesforthespecificservicesasoutlinedinthisagreement.

V. INDEMNITY

A. AgencysIndemnitytoClient

Agencyshalldefendandindemnifythetownagainstanylossorexposure,includingreasonableattorneysfeesandcostTownmaysustainastheresultofanyclaim,suitorproceedingbroughtorthreatenedagainstTownpertainingtolibel,slander,defamation,copyrightinfringement,invasionofprivacy,informationormaterialsprovidedbyorthroughtheTown.

B. ClientsIndemnitytoAgency

TownagreestodefendandindemnifyAgency,subjecttoitsimmunities,againstanylossorexpenseincludingreasonableattorneysfeesandcoststhatAgencymaysustainasaresultofanyclaim,suitorproceedingbroughtorthreatenedagainstAgencyarisingoutofassertionsmadefortheTownasaconventiondestinationortheconventioncenteroritscompetitorsinanyadvertisingwhichAgencypreparesfortheTown,iftheassertionsarebasedoninformationordatasuppliedtoAgencybyorthroughtheTown.

C. CooperationandSettlement

Upontheassertionofanyclaimorthecommencementofanysuitorproceedingagainstandindemniteebyanythirdpartythatmaygiverisetoliabilityofandindemnitorhereunder,theindemniteeshallpromptlynotifytheindemnitoroftheexistenceofsuchclaimandshallgivetheindemnitorreasonableopportunitytodefendand/orsettletheclaimatitsownexpenseandwithcounselofitsselection.Theindemniteeshallatalltimeshavetherighttofullyparticipateinanysettlementwhichitreasonablybelieveswouldhaveanadverseeffectonitsbusiness.Theindemniteeshallmakeavailabletotheindemnitorallbooksandrecordsrelatingtotheclaim,andthepartiesagreetorendertoeachothersuchassistanceasmayreasonablyberequestedinordertoensureaproperandadequatedefense.Anindemniteeshallnotmakeanysettlementofanyclaims,whichmightgive,risetoliabilityofanindemnitorhereunderwithoutthepriorwrittenconsentoftheindemnitor.

D. Default

IfarepresentationorwarrantyofeitherpartyinthisAgreementisfalseormisleadinginanymaterialrespect,orifeitherpartybreachesamaterialprovisionofthisAgreement,thenonbreachingpartyshallgivetheotherpartywrittennoticeofsuchCause.IfsuchCauseisnotremediedwithinten(10)daysafterreceiptofsuchnotice,inthecaseoffailuretomakeanypaymentdue,orthirty(30)daysafterreceiptofsuchnotice,inthecaseofanyotherCause(unless,withrespecttothoseCauseswhichcannotbereasonablycorrectedorremediedwithsuchthirty(30)dayperiod,thebreachingpartyshallhavecommencedtocorrectorremedysamewithinsuchthirty(30)dayperiodandthereaftershallproceedwithallduediligencetocorrectorremedysame),thepartygivingnoticeshallhavetherighttoterminatethisAgreementupontheexpirationofsuchtenorthirtydayperiod.

VI. TERMANDTERMINATION

A. Term

ThisrevisedAgreementwillcommenceonJanuary1,2015,andwillbeforaperiodofthree(3)yearsendingDecember31,2017.Thefeewillremainatthesamerate(asstatedinSectionII,sectionA.)astheoriginalAgreementfortheentirerenewalperiod.ThisAgreementwillthenrenewautomaticallyforadditionalone(1)yearperiodsunlessterminatedbyeitherpartywithonehundredandeighty(180)daysnoticepriortotheterminationdate.

B. ResponsibilitiesandCompensationthroughTermination

Therights,dutiesandresponsibilitiesoftheagencyandadvertisershallcontinueduringthe180daynoticeperioddescribedinparagraphabove,includingtheAgencysrighttoreceivemonthlyfeesandcompensationforadvertisingruninanyprintmediawhoseclosingdatesfallwithinthe180dayperiod,andinanybroadcastmediawhosedatesofbroadcastfallwithinthe180dayperiod.

C. NonCancelableContractsandTalentContracts

AnynoncancelablecontractsorcommitmentmadeontheTownsauthorizationandstillexistingattheexpirationofthisagreementshallbecarriedtocompletionbytheAgencyandpaidforbytheTownandAgencyshallreceiveapplicablecompensationthereof,unlessmutuallyagreedinwritingtothecontrary,inaccordancewiththeprovisionofthisagreement.AnymaterialsorservicesbytheTowneitherspecificallyoraspartofplan),shallbepaidforbytheTownandAgencyshallreceiveapplicablecompensationthereof.

AnycontractAgencyhasenteredintowithtalenttoperforminTownsadvertisingshall,simultaneouslyontheeffectivedateofsuchtermination,beautomaticallyassignedtotheTownandTownshallassumealloftherightsandobligationsunderthecontractandAgencyshallberelievedofanyexpense,includingreasonableattorneysfeesandcosts,thatAgencymayincurasaresultofaclaimbytalentorthirdparty,arisingaftertheassignmentofthecontract.

D. PostTerminationRateAdjustmentsAfterexpirationofthe180daynoticeperiod,Agencyshallreceiveitsshareofcompensation,ifany,onshortratebillsandshalladdbackAgencycommissions,ifany,torefundsmadebymediabyreasonofearningofalowerrate.

E. TransferofOwnership

Uponterminationofthiscontract,providedthatthereisnooutstandingindebtednessthenowingbytheTowntotheAgency,Agencyshalltransfer,assignandmakeavailabletoTown,allpropertyandmaterialsinAgencypossessionorcontrolbelongingtotheTown.

Agencywillalsocooperateintransferring,withapprovalofthirdpartiesininterest,allreservations,contractsandarrangementswithadvertisingmedia,orothers,foradvertisingspaceormaterialsyettobeusedandallrelatedrightsandclaims,uponbeingdulyreleasedfromsuchobligations.

Townshallownallrightstoanyadvertisingmaterials,whichareproduced,infinishedformpriortotheeffectiveterminationoftheagreement.Inthisregard,Agencyshallproceedpromptlytocompleteproductionofanysuchmaterialsduringthe180daynoticeperiod.Howeverattermination,unproducedadvertisingmaterialsremainAgencypropertyandTownshallbedeemedtohavereleasedandassignedtoAgencyanycopyrightedorotherrightrelatingtosuchmaterials.

VII. GENERALPROVISIONS

A. ProtectionofClientsProperty

AgencyshalltakereasonableprecautionstosafeguardTownspropertyentrustedtoitscustodyorcontrol,butintheabsenceofgrossnegligenceonAgencyspartorwillfuldisregardofTownspropertyright,Agencywillnotberesponsibleforitsloss,damage,destructionorunauthorizedusebyothers.

B. RighttoModifyPlans

Townreservestherighttomodify,reject,cancelorstopanyandallplans,schedules,orworkin

progress.InsucheventAgencyshallimmediatelytakeproperstepstocarryoutTownsinstructions.Inturn,TownagreestoassumeAgencysliabilityforallauthorizedcommitments;toreimburseAgencyforallexpensesincurred;topayAgencyanyrelatedservicechargesinaccordancewiththeprovisionsofthisagreement;andtodefendandindemnifyAgency(includingreasonableattorneysfeesandcosts)forallclaimsandactionsbythirdpartiesfordamagesandexpensesthatresultfromcarryingoutTownsinstructions.

C. FailureofMediaandSuppliers

AgencyshallendeavortoguardagainstanylosstoTownastheresultofthefailureofmediaorsupplierstoproperlyexecutetheircommitments,butAgencywillnotberesponsiblefortheirfailure.

D. SequentialLiability

Townacknowledgesthat,inplacingadvertisingwithvariousmediaAgencymaycontractwithsuchmediaonthebasisofAsequentialliability@pursuanttowhichAgencywillbesolelyliableforpaymenttotheextentthatproceedshaveclearedfromTownasadvertisertoAgencyforadvertisingpublishedorbroadcastinaccordancewiththecontract.Asadvertiser,TownwillremainsolelyliableforsumsowingbutnotclearedtoAgencyrelatingtosuchadvertising.

Accordingly,TownherebyauthorizesandagreesthatAgencymaycontractwithmediaontheTownsbehalfonthebasisofsequentialliability,andthatTownwillbesolelyliabletomediawithrespecttopaymentsforsuchspaceortimetotheextentsuchpaymentshavenotclearedtoAgency.

E. Confidentiality

Eachpartytothiscontractagreestokeepinconfidenceandnottodiscloseoruseforitsownbenefitorforthebenefitofanythirdparty(exceptasmaybepermittedfortheperformanceofservicesunderthiscontractorasmayberequiredbylaw),anyinformation,documents,ormaterialswhichareidentifiedbyaparty,atthetimethattheyaremadeavailable,tobeproprietaryorconfidential,providedhowever,thatsuchobligationofconfidentialityshallnotextendtoanyinformation,documents,ormaterialsthatbecomepubliclyavailablewithoutshallexpireupontheoneyearanniversaryoftheeffectivedateofterminationofthiscontract.

F. ServicestoClientsDesignees

ShouldTownrequestAgencytomakepurchasesorrenderservicestothirdparties(suchasotherdepartmentsoftheTown,TownandthethirdpartyshallbejointlyandseverallyliabletoAgency,eventhoughAgencymayrenderinvoicesto,orinthenameof,thethirdparty.

G. Access

AllAgencyrecords(excludingagencypayrollandadministrativerecords)relatingtotheorderingandpaymentofmedia,production,researchandotherserviceswhicharebilledtoTown,shallbeopentoinspectionbytheTownsauthorizedrepresentative(s)duringnormalbusinesshoursatthoselocationswheretheyareregularlymaintained,followingreasonablewrittennoticetoAgency.

H. ApplicableLaw

ThisagreementshallbegovernedinaccordancewiththelawsoftheStateofMarylandapplicabletocontractsandperformedentirelyinMaryland.

Inwitnesswhereof,thepartiesheretohavecausedthisAgreementtobeexecutedbyitsrespectivedulyauthorizedofficersthedayandyearfirstabovewritten.

MayorandCityCouncilofOceanCity MGHAdvertising,Inc._____________________________________________ ___________________________________________________CityManager PresidentATTEST: ATTEST:______________________________________________ __________________________________________________Secretary Secretary_________________________ _________________________Date Date


5. NEW BUSINESS

C. Request to Sole Source Purchase Fournier Rotary Press presented by Wastewater Superintendent

66

TOWN OF

The White Marlin Capital of the World

TO: The Honorable Mayor, Council President and Members of Council THRU: David L. Recor, ICMA-CM, City Manager FROM: Charlie Felin, Wastewater Department Superintendent RE: Request for approval to sole source purchase rotary press DATE: July 7, 2014

ISSUE(S): Sole source purchase of sludge dewatering equipment SUMMARY: A replacement press is needed in our biosolids process building.

The existing unit is now obsolete and repair parts are no longer available. The press is required for dewatering sludge before processing. Concord Products is the local sales representative for Fournier Industries. The cost is $353,400.00 and is covered in the FY 15 budget.

FISCAL IMPACT: $353,400.00. Freight, installation and training are included in the

purchase price. Funding for the unit is included in the FY 15 budget.

RECOMMENDATION: Sole source purchase one (1) Fournier rotary press from Concord

Products.

Goal: Excellent Service through a High Performing Town Organization

ALTERNATIVES: None RESPONSIBLE STAFF:

Charlie Felin, Wastewater Department Superintendent Randy Bradford, Asst. Wastewater Department Superintendent

COORDINATED WITH: Jim Parsons, Chief Deputy Director of Public Works Hal Adkins, Director of Public Works

ATTACHMENT(S): Fournier Industries Proposal

Agenda Item # 5C



5. NEW BUSINESS

D. Request to Approve Sole Source Purchase of EMS Training Services presented by Deputy Fire Chief

TOWN OF

The White Marlin Capital of the World TO: The Honorable Mayor, Council President and Members of Council FROM: Chuck Barton, B.S., NRP, Deputy Fire Chief THRU: David L. Recor, ICMA-CM, City Manager RE: Sole Source Purchase of EMS Training Services DATE: July 9, 2014 ISSUE(S): Request approval to sole source purchase EMS training services SUMMARY: The Fire Department plans to offer an advanced airway

management course (The Difficult Airway Course) to our full- and part-time firefighter/advanced life support providers (Paramedics and CRT-Is). The training shall be offered as a part of our normal department EMS refresher training and will be conducted in January and February 2015. Instruction will be provided by SafeTec Training Services for a maximum cost not to exceed $22,000. This includes the cost for full-time staff and additional part-time personnel to participate. The Ocean City Paramedic Foundation, Inc. is funding the training and will reimburse the Town for the entire cost of the program course fee.

FISCAL IMPACT: Total cost of the training program is funded by a grant from the

Ocean City Paramedic Foundation, Inc.

Goal: Excellent Service through a High Performing Town Organization

RECOMMENDATION: Approve training. ALTERNATIVES: None suggested. RESPONSIBLE STAFF: Chuck Barton, Deputy Fire Chief COORDINATED WITH: Trevor Steedman, Captain ATTACHMENT(S): Safetec Training Services Project Authorization

Agenda Item # 5D


PROJECT AUTHORIZATION

Client:

Mayor and City Council of Ocean City, MD

Service(s):

The Difficult Airway Course: EMS for Ocean City Fire Department

Date(s):

Two (2) courses to be delivered in January, 2015 and two (2) courses to be delivered in February,

2015. Course dates shall be supplied and agreed upon by September 1, 2014.

Cost:

*$17,500.00 for up-to forty (40) OCFD staff members.

Description: SafeTec Training Services will provide OCFD with the above training. As part of this agreement,

SafeTec Training Services will provide the following; student materials (digital access to course

manual, certificate, wallet card, emergency airway reference card, CECBEMS continuing education

credits, and workbook), instructor expenses (salary, travel, lodging, and per-diems), course

administration fees, and all required disposable and non-disposable equipment.

Terms/Conditions:

*$17,500.00 firm-fixed price for above courses for up-to 40 OCFD staff members. Additional

OCFD staff, in excess of forty (40) will be billed at a rate of $300.00/student after the last course is

held.

Payment of $8,750.00 shall be due on or before September 1, 2014. The remaining balance

($8,750.00) plus fee for additional students in excess of forty (40) total shall be due within thirty

(30) days of final invoicing which will occur after the fourth (4th) scheduled course.

Once approved, course manual access codes will be issued to OCFD POC. Manual codes cannot be

returned. Should cancellation be necessary after course codes have been issued a $3,500.00 fee will

apply.

Mayor and City Council of Ocean City

SafeTec Training Services

Name:

Name:

Fred Ellinger, Jr., NRP

Title:

Title:

Owner

Signature:

Signature:

Date:

Date:

Agenda topicsClosed sessionPublic commentsBid openingsAdvertising agreementRotary pressEMS training