julian aldridge - leaving fear behind
TRANSCRIPT
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Charles Schwab
INBOUND15
Leaving Fear Behind
Julian Aldridge
VP, Brand Evangelism, Charles Schwab
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Fear
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Charles Schwab
Video - Fear
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Charles Schwab
Whats Your Greatest Fear?
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Charles Schwab
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Charles Schwab
528,000,000
96,500,000
34,100,000
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Charles Schwab
Too Much Too Little
Responsibility
Work
ExpectationOpportunity
Time
Pay
Appreciation
Pressure
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Maslow Had A Point
Need
Want
Desire
Fear
Anxiety
Concern
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Wizard: Not having fear isnt brave, its foolhardy. Any real hero knows fear.Cowardly Lion: Ill tell you one thing though, so does a real coward.Wizard: The difference is, a hero masters his fear
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A Simple Formulae
Data+
Creativity+
Courage=
Great Work
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Data
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Creativity
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Courage?
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Its a Marathon, Not a Sprint
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26.226.2
= 1
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The Success Ladder
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Incremental Failure
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Venture Marketing
Definition: The adoption of a strategic portfolio approach to marketing initiatives, in the way the Venture Capital firms do with start-ups. It assumes that many initiatives will fail, or underperform, but that a few will show the potential for massive, disproportionate and game-changing success.
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Attitude and Preparation
A Living Methodology
Cementing an Enduring Culture
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Attitude and PreparationVenture Leadership
Lead from the Front Walk to the Edge of the CliffPractice the Circus
Bow
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Lead from the Front
Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. Jack Welch
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Walk to the Edge of the Cliff
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The bigger the ambition, the greater the freedom David McGrane
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The Circus Bow
The greatest glory in living lies not in never falling, but in rising every time we fall -Nelson Mandela
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The Circus Bow
The greatest glory in living lies not in never falling, but in rising every time we fall -Nelson Mandela
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One Mile At A TimeVenture Marketing Tenets
Engaging the Driven Ideas29
Always in Beta The 20:80 Rule Amplify Everything
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One Mile at a Time
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Always in beta
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Perfect is the Enemy of Good Voltaire
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20:80 Rule
Practice isn't the thing you do once you're good. It's the thing you do that makes you good Malcolm Gladwell
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Amplify everything
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I like my music the way I like my life: everything louder than everything else Jim Steinman
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Dow
nloa
ded
from
You
Tube
, cou
rtesy
of o
f KM
art
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Lessons
Always in Beta
20:80 Rule
Amplify Everything
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Cementing an Enduring CultureVenture Marketing Culture
Make Can/If Thinking Central OutSpire
Create Venture Employees
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Charles Schwab
"I came to see, in my time at IBM, that culture isnt just one aspect of the gameit is the game no enterprise will succeed over the long haul if(an authentic culture isnt) part of its DNA.Lou Gerstner, Who Said Elephants Cant Dance
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Make Can/If Thinking Central
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Opportunity occurs when Ambition is matched by Constraint Mark Barden
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Outspire
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty Winston Churchill
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Create Venture Employees
The most courageous act is still to think for yourself. Aloud. Coco Chanel
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IKEA bookbook
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Venture Marketing Construct
Lead From the Front Practice the Circus BowWalk to the Edge of the Cliff
Attitude and Preparation: Venture Leadership
Can/If Venture EmployeesOutspire
Cementing an Enduring Culture: Venture Culture
One Mile At A Time: Venture Tenets
Always in Beta Amplify EverythingThe 20:80 Rule
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Data
CreativityCourage
Great Work
>
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The
Wal
l of
Fea
r
idea
Land of Theory Land of Action
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The
Wal
l of
Fea
r
idea
Land of Theory Land of Action
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Confidential for internal purposes only
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Q&A
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Charles SchwabINBOUND15
Slide Number 1Slide Number 2Video - FearWhats Your Greatest Fear?Slide Number 5528,000,000Slide Number 7Maslow Had A PointSlide Number 9A Simple FormulaeDataSlide Number 12Courage?Slide Number 14Its a Marathon, Not a SprintSlide Number 16The Success LadderIncremental FailureSlide Number 19Venture MarketingSlide Number 21Attitude and PreparationVenture LeadershipLead from the FrontWalk to the Edge of the CliffThe Circus BowSlide Number 26The Circus BowSlide Number 28One Mile At A TimeVenture Marketing TenetsOne Mile at a TimeAlways in beta20:80 RuleAmplify everythingSlide Number 34Slide Number 35Slide Number 36Lessons Cementing an Enduring CultureVenture Marketing CultureSlide Number 39Make Can/If Thinking CentralOutspireCreate Venture EmployeesSlide Number 43IKEA bookbookVenture Marketing ConstructSlide Number 46Slide Number 47Slide Number 48Slide Number 49Q&ASlide Number 51