Marketing Management

“Taxi Aggregator Industry - Jugnoo”

Jaipuria Institute Of Management

“Ankita Poonia” “Albert Kunjumon” P15008 P15006

“Aadil Khan” “Shivani Sharma” P15001 P15042

“Abhishek Tiwari” “Bhawani Shankar” P15002 P15011

Dr. Swati Soni

Submitted By:- Submitted To:-

ABOUT TAXI AGGREGATORS

The aggregators simply function as a technology platform providing taxis in your vicinity based on demand.

The number of taxis linked to aggregators could be close to 10,000.

According to Motor Vehicle Rules 2015 The new draft rule stipulates that the permit holder will

have to fit GPS device in the vehicle. No person will act as an aggregator unless registered

with the transport department. The rule also demand installation of a panic button, bills

to be generated through printers, drivers to have uniforms.

GROWTH RATE FOR TAXI AGGREGATOR

INDUSTRY

The aggregator based online taxi service is expected to grow at a CAGR of 15-20% over the next five years till 2019.

Currently, the online taxi service market in India is dominated by Ola.

At present, Ola controls around 60-70% of the total cabs in the organized sector.

MARKET SHARE OF TAXI-SERVICE

COMPANIES IN INDIA

Natural environment

MACRO ENVIRONMENT

Demographic environment

Political environment

Technological environment

Cultural environment

GROWTH RATE OF JUGNOO

Jugnoo recently invested $5 million. The company expanded to four cities in a span of just six months.  They are moving ahead of there planned timelines, hence the

growth trajectory is pretty steep. Rather than expanding to other hyperlocal verticals, Jugnoo plans

to go deep product wise and make sure the user experience is smoother.

TURNOVER

Jugnoo lets you book an auto instantaneously or schedule a pick up for later which is a $10 bn market .

Jugnoo Meals delivers fresh, home-cooked affordable meals at your doorstep, which is a $20 bn market.

On-demand delivery is a $340 bn market, which includes delivery of groceries and other goods.

Jugnoo has about 70k users, over 1,200 Transactions are done on daily basis, and has had 72,104 Total Transactions done so far using the platform.

The startup is earning $1,510 in Daily Revenue and currently gets 80% of revenue from auto bookings and rest from the delivery.

MARKET SEGMENTATION

GEOGRAPHIC BEHAVIOURALDEMOGRAPHIC PSYCHOGRAPHIC

TARGET AUDIENCE

POSITIONING OF JUGNOO

PLC STAGE FOR JUGNOO

Sales

Product Development Introduction Growth Maturity Decline

Time

Profits

Early Growth

0

Sales and Profits(Rs.)

MARKETING MIX

Jugnoo

Jugnoo Autos

Jugnoo fatafat

Jugnoo meal

Product Mix Width

PRODUCT MIX

SWOT ANALYSIS FOR JUGNOO

SWOT ANALYSISST

RE

NG

TH

S • Charges Rs.4 per Km, because of this they have good customer engagement.

• Availability 24*7.

WE

AK

NE

SS • Limited flexibility in pricing.

• They were not able to conquer the Jugnoo Meals and Jugnoo Fatafat.

• Limited margin and lower market share.

OPP

OR

TU

NIT

IES • They are

currently operating in 22 cities.

• Increasing internet penetration and smart phone users.

• Ability to expand other hyper-local verticals.

• Shifting of consumer preferences.

TH

RE

ATS • There

competitors like Uber, TFS, Ola etc.

• Rising competition from recently launched Ola Autos.

• Future is unclear due to lack of regulations

• Customer loyalty is less.

MAJOR COMPETITORS

AUTO BOOKING• TFS• Uber• Ola Autos

JUGNOO MEALS• Food panda• Tinyowl• Zomato

JUGNOO FATAFAT• Grofers• PepperTap• ZopNow

Thank you