juggling business models
TRANSCRIPT
Once upon a time
Sophie, marketing consultant & founder @Pigment
Client portfolio: USG People, Telenet for Business, Optima, ThomasMore,
Flemish Government, city of Mechelen, Antwerp, Corporify.
2015: founder @Memorify, health care startup: digital platform for caregivers
It started as a student assignment at Vlerick Business School
Venture
Users
User’sproblem
Solution
User’s gain
For volunteer and professional caregivers
Who have the challenge of balancing care for a loved one with work
and their private life
We provide an integrated digital platform
that connects all caregivers and makes care a seamless experience thanks to automation, a personal care approach, exchange of information and improved communication with all stakeholders
In order to foster the well being caregivers and their loved ones.
Memorify: caregiver platform
Care notebook Access to expertise Care plan E-learning Information
Care calendar events in the
neighborhood
Memory pack with photos, videos, music, ... Useful Contacts
Add extra’s!If you sell a product, sell services on top
If you offer software, help your clients to improve their processes so they gain the maximum out of your software.
Cross-sell to generate client loyaltyWhat about data streams?
Business Model Canvas: pivot
pivot pivot
One revenue stream vs
multiple revenue streams?
Smart partnerships:
horizontal vs
vertical growth
Differentiate on your
offering towards
your customers
Think of stakeholders
as a channel
1. Is there a willingness to pay?
2. Willingness to pay by who?
Yes, call avoidance for B2B (reduce cost of staff, increase efficiency)
Timesaver for caregiver (B2C)
Pricing per patient, so costs are split amongst group of caregivers.
We charge B2B, but the product is used by consumers.
Challenge: healthcare in Belgium = ‘free’
Business model: B2B2C
Business Model Canvas: pivot
pivot pivot
One revenue stream vs
multiple revenue streams?
Smart partnerships:
horizontal vs
vertical growth
Differentiate on your
offering towards
your customers
Think of stakeholders
as a channel
Potential market in Belgium
Breakdown of target users
Belgian people with dementia
Flemish people with dementia
Biggest Flemish Health careInsurance (Christian Mutuality)
Number ofpatients
Number ofCaregivers (users)
Case : people with dementia in Belgium
160 000
100 000
50 000
10 000
40 000
Top 5 number chronic illnesses in VS:
Cardio vasculair diseasesCancer Chronic respiratory diseasesObesityDiabetes
In VS: As of 2012, 117 million people — had one or more chronic health conditions. One of four adults had two or more chronic health conditions.
What’s your total market potential?
Attending the Tech Start Up Day 2015 Culinary team session Interview @ Alzheimer Liga
An entrepreneurial journey
Another culinary team session Always be friends with the bartender
One of the numerous team sessions
Pitch in Silicon ValleySelected for ALPHA startup in Dublin