juggling business models

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Juggling Business Models @SophieThiebaut

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Juggling

Business

Models

@SophieThiebaut

Once upon a time

Sophie, marketing consultant & founder @Pigment

Client portfolio: USG People, Telenet for Business, Optima, ThomasMore,

Flemish Government, city of Mechelen, Antwerp, Corporify.

2015: founder @Memorify, health care startup: digital platform for caregivers

It started as a student assignment at Vlerick Business School

Venture

Users

User’sproblem

Solution

User’s gain

For volunteer and professional caregivers

Who have the challenge of balancing care for a loved one with work

and their private life

We provide an integrated digital platform

that connects all caregivers and makes care a seamless experience thanks to automation, a personal care approach, exchange of information and improved communication with all stakeholders

In order to foster the well being caregivers and their loved ones.

Memorify: caregiver platform

Care notebook Access to expertise Care plan E-learning Information

Care calendar events in the

neighborhood

Memory pack with photos, videos, music, ... Useful Contacts

Reconsider the use of resources

What about

revenue streams?

Is 1 revenue

stream enough?

Or multiple revenue streams?

Add extra’s!If you sell a product, sell services on top

If you offer software, help your clients to improve their processes so they gain the maximum out of your software.

Cross-sell to generate client loyaltyWhat about data streams?

Be aware: don’t become a cheap

printer with expensive cartridges!!!!!!

Pivo

t

Pivo

t

Pivo

t

Business Model Canvas: pivot

pivot pivot

One revenue stream vs

multiple revenue streams?

Smart partnerships:

horizontal vs

vertical growth

Differentiate on your

offering towards

your customers

Think of stakeholders

as a channel

Differentiate

!

1. Is there a willingness to pay?

2. Willingness to pay by who?

Yes, call avoidance for B2B (reduce cost of staff, increase efficiency)

Timesaver for caregiver (B2C)

Pricing per patient, so costs are split amongst group of caregivers.

We charge B2B, but the product is used by consumers.

Challenge: healthcare in Belgium = ‘free’

Business model: B2B2C

Extend your customer’s

lifecycle

Business Model Canvas: pivot

pivot pivot

One revenue stream vs

multiple revenue streams?

Smart partnerships:

horizontal vs

vertical growth

Differentiate on your

offering towards

your customers

Think of stakeholders

as a channel

Differentiate

!

Potential market in Belgium

Breakdown of target users

Belgian people with dementia

Flemish people with dementia

Biggest Flemish Health careInsurance (Christian Mutuality)

Number ofpatients

Number ofCaregivers (users)

Case : people with dementia in Belgium

160 000

100 000

50 000

10 000

40 000

Top 5 number chronic illnesses in VS:

Cardio vasculair diseasesCancer Chronic respiratory diseasesObesityDiabetes

In VS: As of 2012, 117 million people — had one or more chronic health conditions. One of four adults had two or more chronic health conditions.

What’s your total market potential?

Attending the Tech Start Up Day 2015 Culinary team session Interview @ Alzheimer Liga

An entrepreneurial journey

Another culinary team session Always be friends with the bartender

One of the numerous team sessions

Pitch in Silicon ValleySelected for ALPHA startup in Dublin

Curious?

http://heidiroizen.tumblr.com/post/139377970205/dear-startups-heres-how-to-stay-alive

Questions?

Thank you