PROGRAMMATIC BUYING OF HIGH IMPACT DISPLAY AND VIDEO ADS

JUSTPREMIUM AD EXCHANGE 2016 Publisher Deck Global

The First

Ad Exchange

For High Impact Display And

Video Ads

KEY METRICS:

• 2500+ publishers

• 65+ demand partners

• 3.5 billion impressions per month

• 250 million uniques per month

• 60 employees

• Offices: Amsterdam, London, Berlin,

Madrid, Brussels, Rzeszow, New

York and Dubai

JustPremium Ads are PROGRAMMATIC and are currently being bought

through Agency Trade Desks.

1. Brand Safe-We run only Premium Advertisers such as KLM, BMW, Fox, Heineken

2. Create additional Ad Spaces and Monetize unused out-of-page screen space for

incremental revenue.

3. Easy Set Up -All adformats are served from one Adtag which can be implemented

in your adserver, SSP or directly on the page.

4. Programmatic Budget: Our campaigns will not cannibalize current ad inventory

or direct budgets.

Unique Selling Points

DISPLAY & VIDEO ON DESKTOP AND MOBILE

1.8% AVERAGE CTR

DEMO.JUSTPREMIUM.COM

80% AVERAGE VIEWABILITY

Awesome Ad Formats

15 ADFORMATS HIGH IMPACT RICH MEDIA

Wallpaper and Video Wallpaper

Wallpapers surround the

page’s content with Rich Media

in a high-impact and beautiful

way. Which allows for an

average CTR of 3,5%

The content of the website is

pushed down upon user

initiation.

Video control buttons are

provided at the top of the page.

Lightbox and Video Lightbox

Lightboxes are layer ads that

float on top of a publisher’s

page.

They can host video, respond

forms and dynamic creatives,

making it one of our most

popular and highest

performing formats.

With an average CTR of

2.5%

Capped at 1 per 24hrs.

Fish Tank Ad

A 970×500 layer ad that

floats on top of the page.

After 20 seconds, the ad

closes automatically.

Capped at 1 user per day.

Billboard Push Up

An auto expanding ad unit

(970×250) that is pinned to

the users browser window.

The user can click to close it

at any time.

User can scroll on site

without having to close the

ad.

Capped a 3 per user session

Video Floor Ad

This unit sits at the bottom

centre of the page.

It loads as a 440x330 format

and expands to 660x495

upon mouse over, therefore

doubling in size.

The Video Floor Ad will close

automatically after the video

finishes playing.

Capped at 3 per user session

Banderole

The Banderole stretches

across the middle of the page

and serves a 970x250 banner

in the centre.

When the user closes the ad

it retracts to the right hand

side of the page.

Capping 1 per 24 hours

Side Ad

The Side Ad is a 300×600

sticky format positioned in the

white space on the right hand

side of the website.

The unit only appears if there

is at least 300 pixels of white

space available and will not

cover any content.

Capped at 3 per session

Page Peel Ad

A rectangle positioned in the

top right corner.

Upon mouse over the peel

will reveal the full 300x250

banner.

Capped at 1 per session

Push up Leaderboard

An auto expanding ad unit

that is pinned to the users

browser window.

Close button

Capped at 1 per session.

Mobile Display Ads

Halfpage Interstitial:

300x250

Capped at 1/24 hours

Fullpage Interstitial:

300 x 600

Capped at 1 per 24 hours

Mobile Footer (sticky) ad:

320x50 / 320x100

No capping

Mobile Video Ads

Will be served as a Half Page

Interstitial in portrait mode or

as a Full Page Interstitial in

landscape mode.

The 4:3 and 16:9

videographic aspect ratios

are applied.

The Mobile Video Ad can be

manually closed after two

seconds.

Capped at 1 per 24 hours

Programmatic Roadblock

The first fully programmatic

roadblocks with 100% SOV.

Including wallpaper, billboard

and rectangle placements.

Upon mouse over the content

is pushed down to reveal

interactive video.

Previous Campaigns

Previous Campaigns

30 COUNTRIES USA/Europe/LATAM/MENA

+1 BILLION AD IMPRESSIONS

+100 MILLION UNIQUES

Global Network

VIEW COMPLETE NETWORK OF WEBSITES

platform.justpremium.com/sitelist

JUSTPREMIUM ADS ARE CURRENTLY AVAILABLE GLOBALLY

MILLIONS OF IMPRESSIONS

200 NL

120 UK

42 MX

84 BR

100 ES

60 BE

250 US

20 MENA

80 TR

20 CH

50 IT

20 AT

10 SE

12 DK

18 CL

20 CO

15 IR

10 AR

100 DE

12 PO

80 CA

Global Network

PERFORMANCE & OPTIMISATION

• We would expect to see a fill rate of around 15-20% for our programmatic high

impact ads in nascent markets.

• We can pass any unfilled impressions back to other out of page suppliers or your ad

server, and this has worked very well with some of our current publishers.

• In order to achieve maximum fill rates we would look to optimise in the following

ways:

• Separate Desktop and Mobile tags

• Limited daily volumes initially

• Send only unique users

• Geo Targeting

• CPMs vary per geo and per format & are driven by the average clearing prices.

• Suggested cpm prices for the US: $8 wallpaper, $4 Billboard, $6 Lightbox, $2

Side Ad, $1 Mobile

• Cross Border- Western Europe: $4 wallpaper, $3 Billboard, $4 Lightbox, $1

Side Ad, $1 Mobile

• Cross Border - Spain & LATAM: $3 wallpaper, $2 Billboard, $2.5 Lightbox, $1

Side Ad, $1 Mobile

PRICING

IMPLEMENTATION • Once you have decided which formats you wish run on the tag (s) and the floor

prices, Justpremium will create the tag within 24 hours and send to you for testing.

• We suggest putting the tag onto a test page to ensure correct alignment of all units.

• Justpremium can make any required creative alignments remotely within 24 hours of

receiving the test page URL.

• Once testing is approved, JustPremium removes the test creative from the tag and

the tag can then be set live.

• Once the tag is set up we pass multiple campaigns through the tag so there is no

additional tag set up required.

REPORTING & PAYMENT The publisher will receive a login to our online stats console. Stats are updated every

24 hrs. You are able to see the following information in the stats console:

• Tag requests received

• Impressions filled

• Fill rate

• eCPM

• Revenue

• Detailed breakdown by date & format.

• Information can be downloaded to a CSV file.

Payment: net75. 30 days from month end you will receive a revenue statement for the

previous month. Payment is made 45 days later. Subsequent monthly payments.

SUPPORT

• Account Management: You will have a dedicated account manager in the US

supported by an accounts support executive.

• Technical support is available during office hours EST.

• Our Optimization team will monitor your account regularly to ensure we are fully

optimized in terms of formats, cpms, fill rates and geos. DFP

JUSTPREMIUM Useful Links:

Demo page for Desktop: http://demo.justpremium.com

Justpremium website: www.justpremium.com

CONTACT:

Marc Joffe

Director, Publisher Development

marc.joffe@justpremium.com

Skype: marcjoffe

+1 604 368 3532

With more than 3.5 billion available impressions, JustPremium is the largest Ad Exchange for High Impact Display

and Video ad inventory reaching over 250 million unique visitors in more than 25 countries each month. The

leading platform for programmatic buying and selling of High Impact and Rich Media ads connects thousands of

publishers with advertisers, agencies, trading desks, and DSPs, running local and international top brand

campaigns through its marketplace.

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