joyner lucas - overview public

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JOYNER LUCAS

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Page 1: Joyner Lucas - Overview PUBLIC

JOYNER LUCAS

Page 2: Joyner Lucas - Overview PUBLIC

Being an Artist, MC or Rapper starts withbeing able to create music that connects with people. Blessed with the ability to change urban hip hop and give this generational youth music that’s potential is limitless. I will allow Hip Hop to breath again… - Joyner Lucas

MAKING HISTORY#1 IN URBANHIP HOPIn less than 60 seconds capturing fans with multi-dimensional verses over legendary hiphop production, challenging the art form and stepping where no artist has…

Page 3: Joyner Lucas - Overview PUBLIC

WE ARE PUSHING THEBOUNDARIESNew, disruptive and cutting edge content with instant viral value. Being compared to the top artist of urban hip hop organically attracting thousands of fans daily with a plan to execute a creative, never done before plan in 2016.

REPLAY VALUE VIDEOS.MASSACHUSETTS NATIVE.ARTIST / ACTOR / PRODUCERTREATMENTS & DIRECTORGOAL: #1 URBAN ARTIST WORLDWIDE

Page 4: Joyner Lucas - Overview PUBLIC

BUILDING AQUALITY AUDIENCE

0

750,000

1,500,000

2,250,000

3,000,000

2014 Q4 2015 Q2 2015 Q4 2016 Q2

FansEnagements

With a primary objective to build fans, engage fans and break into the industry through discovery. Joyner Lucas has hit the ground running and has generated over 100,000 Fans In 45 Days

2,844,054 Engagements Organically

TRENDING @

842,476 Fans

Organically

TRENDING @

OUR PROJECTED GROWTH WITH $0 MARKETING

OUR DATA REFLECTS THE FOLLOWING: JOYNER LUCAS’S NEXT 8 VIDEOS WILL EXCEL OUR FANBASE OVER 2 MILLION

Page 5: Joyner Lucas - Overview PUBLIC

PORTFOLIOUNDERSTANDING OUR AUDIENCEWE KNOW THEM BETTER THAN YOU THINK!

J L

MAKING ANALYTICAL

DECISIONS WHEN CREATING

MUSICCreatively genius

targeting, measuring, development and

analysis for optimum results

MICRO-MANAGEMENT FREE, WE GET IT!Releasing music strategically to develop fans, engagement and overall goal of music sales and monetization models.

REPLAY VALUE

Page 6: Joyner Lucas - Overview PUBLIC

Joyner Lucas

WHERE ARE THEY?QUALITY OVER QUANTITY

FANS BY STATE

Building, analyzing and engaging fans by location. Joyner Lucas has 87% of his

fanbase in the United States

10

19%

21%

13%19%

29%

New York Massachusetts Illinois California Texas

Page 7: Joyner Lucas - Overview PUBLIC

50%+ ENGAGEMENT RATESLikes, Comments, Shares, Link Clicks.

ONCE IN FUNNEL

37% CONVERSION RATECollecting emails and phone numbers for opt-in

USER FUNNELTRACKING & ANALYSIS

Page 8: Joyner Lucas - Overview PUBLIC

Joyner Lucas

OUR METHODOLOGYMEASURING SIGNALS

BUILDING SEGMENTS

Dividing our audience interests and behaviors for creative output. Artist creatively developing for each of

these segments

CREATIVE CONTENT

Joyner’s ability to showcase and deliver creative content is not a job, but a gift. His endless ability to build replay value videos is now proven

and built to scale.

COLLECTING DATA

Building lists with content distribution, names, emails, phone numbers and

locational.

Page 9: Joyner Lucas - Overview PUBLIC

Joyner Lucas

ACTIONS DELIVEREDMEASURING OUR INPUT

1

Messaging

2

Inquiries

4

Comments

1

Fans

2

Visits

1

Content

2

Likes

4

Comments

5

Inbox

5

Shares

4

Data

5

Revenue

Page 10: Joyner Lucas - Overview PUBLIC

Joyner Lucas

PROVEN RESULTSBUILDING DATA WITH CREATIVE CONTENT

FANS I DATA I SALES

Proven ability to generate fans, collect valuable data and generate

sales.

Views

Views

Data

Engagements

Data

Engagements

DistributionDistribution

08

Page 11: Joyner Lucas - Overview PUBLIC

Joyner Lucas

PERFORMANCESSPOT DATES…

SHOWS

Strategically planning spot dates based on Joyner Lucas’s fan base. Performances have included shows with Tech N9ne, Nipsey Hussle &

Funk Volume

11

Page 12: Joyner Lucas - Overview PUBLIC

Joyner Lucas

JOIN THE MOVEMENTJOYNER LUCAS

www.joynerlucas.com@Joynerlucas

Sha Money [email protected]

Dhruv [email protected]

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