joyce sullivan and the five questions of social media
DESCRIPTION
Joyce Sullivan, CEO and Founder of SocMediaFin walks you through the simple process of determining which social media platforms you should use.TRANSCRIPT
The Five Ques+onsSM
“Which social media tools should I use?” What you need to know to get started with social media
Created and presented by:
Joyce Sullivan
Founder and CEO
SocMediaFin, Inc.
January 2013
Before asking “Which social media tools should I use?” answer these Five Ques)ons℠
1. Who are you?
2. What do you have to say?
3. Who are you trying to reach?
5. Once you connect, then what?
4. How do they WANT to be reached?... or not
The Five Ques)ons℠
1. Who are you? Employee, business-‐line owner, industry execu+ve, wealth manager, private banker
2. What do you have to say?
Great skills, great products, excellent company to work with, outstanding service
3. Who are you trying to reach?
Your current customer, poten+al new customer, industry leaders, compe+tors
The Five Ques)ons℠
4. How do they WANT to be
reached? ... Or not.
Email (home or work) Voicemail Phone text Instant message Twi[er LinkedIn Facebook (public or private message)
5. Once you are ready to connect,
then what?
How do you develop meaningful connec+ons while complying with industry regula+ons?
The Five Ques)ons℠-‐ with your answers
1. Who are you?
2. What do you have to say?
3. Who are you trying to reach?
4. How do they WANT to be reached?
5. Once you are ready to connect, then what?
Social Media Tools – established and emerging
And many more…
2006 2004
2011
2005 Launched: 2002
2011 2009 2009
Social media communica+ons
Social media compliance software needs to be in place to monitor and archive social media posts
Social Media Strategy and Program Management Services
o Social media seminars for regulated industries, specializing in financial services
o Program management services – enterprise business and technology reengineering
o Social media training and staff development
o Industry execu+ves and senior leadership programs in social media
o Keynote speaker for company events and industry conferences
Visit us > SocMediaFin.com
Thank you! Please connect with me. I would enjoy hearing from you.
LinkedIn h[p://linkedin.com/in/joycemsullivan
About.me h[p://about.me/joycemsullivan
Twi[er h[p://twi[er.com/joycemsullivan
Website h[p://socmediafin.com
email: [email protected]
9
Joyce
The Five Ques+onsSM
“Which social media tools should I use?” What you need to know to get started with social media
Created and presented by:
Joyce Sullivan
Founder and CEO
SocMediaFin, Inc.
January 2013