JourneyOf

Bewakoof

2013

2014

2015

2016

Year 2

Year 3

Year 1

Year 4

2012

2012

Website launch

First Movie Deal

Bewakoof started with a basic webpage with very limited features. The website has been revamped several times over the years to reach its current layout.

Bewakoof signed their first movie deal for “Gangs of Wasseypur”.Over the course of 4 years they have signed many more deals with Yash Raj Studios, DC Comics, Delhi Dynamos, Excel Entertainment, Marvel & many more

2013

Purchased Warehouse

1 Million Subscribers on WebsiteThe active connection of the brand with the youth in the country helped them garner a subscriber base of 1 million within one year of inception.

The brand had a vision of being self sufficient from the beginning. They worked towards their goal of eliminating middlemen and retaining complete control over the manufacturing & supply chain by establishing their own warehouse.

2014

Android App Launch

1 Million Likes on Facebook

They decided to cash in on the rapidly expanding userbase of mobile phones and launched their own app on the most popular android platform to add another point of purchase.

Bewakoof owes a significant portion of its success to its popular social media pages. They regularly post humorous gags and run campaigns to actively engage with their target audience online.

2015#easytohelp

CampaignLaunch of Blogs:

Utter & Unplugged

Bewakoof marked its 3rd Birthday by promising to give back to the community by regularly tying up with different NGOs to help underpriveleged kids.

Bewakoof also maintains its own blogs under the name of “Unplugged” to give the audience insights about the company and “Utter” is home to trending stories driven by passion, stories that amuse, inspire, shock, surprise and compel.

Continued...

20152 Million Likes on

Facebook

20K Instagram Followers

Famous for quotes, jokes and memes backed by hilarious creatives and in trend content, Bewakoof’s Facebook page became one of the most talked about destinations for live wire entertainment.

From sharing gags to posting fan pictures, to doing campaigns, to holding contests every now and then, their Instagram page has played an integral part in connecting with their audience better!

2016Crossed 250 Employees Mark

iOS App LaunchThey finally launched an app for Apple users, a substantial segment of cellphone users who represent a major part of their customer base.

They started off with a handful of employees in a small apartment. But, they have come a long way as they house more than 200 employees now as a result of their rapid growth of scale in such a brief period.

Continued...

2016

50K Instagram Followers

1 Million ProductsSold

As they keep introducing new styles and collections regularly, they achieved the mark of having sold over a million products this year.

The mix of jokes, campaigns and stunning images of their fans flaunting their products helped them jump from 20k to 50k followers on Instagram in less than a year.

And the Journey ofBewakoof

Continues...