journal of the american psychiatric nurses association · medline! medline . integrated marketing...

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MEDIA KIT Effective January 2012 Print Advertising Online Advertising Mobile Advertising E-mail Marketing Article Reprints Supplements Sponsored Subscriptions JOURNAL OF THE AMERICAN PSYCHIATRIC NURSES ASSOCIATION Official Journal of the American Psychiatric Nurses Association Indexed in Medline Indexed in Medline!

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Page 1: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

MEDIA KITEffective January 2012

•PrintAdvertising•OnlineAdvertising•MobileAdvertising•E-mailMarketing•ArticleReprints•Supplements•SponsoredSubscriptions

JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon

Official Journal of the American Psychiatric Nurses Association

Indexed in

Medline

Indexed in

Medline!

Page 2: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

INTEGRATED MARKETING OPPORTUNITIES

Dynamic Logic, assessing aD impact 2009 http://www.magazine.org/advertising/accountability/assessing-ad-impact.aspx

•PrintpublicationsprovidethehighestROIofanyindividualmedium

•Themosteffectivecombinationofmediaalwaysincludesprint

• Ifchoosingonlyonemedium,printprovidesthebestreturn

•Addingonlineincreasesoverallmediabuyimpactbyasmuchas33%

•Anintegratedbuyincreasespurchaseintentby56%

•Anintegratedbuyincreasesbrandfavorabilityby60%

perq Hci, insigHts into pHysician meDia Usage, 2009•Physiciansrankedprintmedicaljournalsastheir#1sourceofinformationandJournalsaccessedonlineastheir#6sourceofinformation

•Physiciansrankedonlinejournalsastheir#2reasontoaccesstheInternet(behindsearchingforinfoondrugs)

reaDex researcH®, sUmmary of aD effectiveness stUDies, 2010 •Adsinprintpublicationsseenandreadmorestronglythanever

•Printadsstillpromptingreaderactionashighorhigherthaninpreviousyears

˚ In2010,69%ofreadersreportedthattheysawa1pg/4Cad,upfrom65%in2006

˚ In2010,25%ofreadersactuallyreadthead,upfrom23%in2006

˚ In2010,34%ofreadersrespondedtoadsorplantorespond,upfrom27%in2006

•Adlocationinpublicationshasnodiscernibleeffectonreadershipofad

•Largerandcoloradsincreasereadership

˚ 30%morerespondentsread1pageadsthan½pageads

˚ 28%morerespondentsread4/Cadsvs.B/Wads.•Contentofadmoreimportantthanposition

MArKETIng TIPs AnD sTATIsTIcs

Your targetaudience

Print Journal

Microsites

E-mail Marketing

Reprints

Supplements

Journal Website Mobile

IncEnTIvE DIscounTAdvertisers reserving print and online together may take a 5% discount across the entire campaign.

Page 3: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

General InformatIon

freqUency: 6times/year

pUBLisHer: SAgEPublications2455TellerRoad,ThousandOaks,California91320USAPhone:(805)499-0721•Fax:(805)410-7009

society affiLiation:OfficialJournaloftheAmericanPsychiatricNursesAssociation

commerciaL saLes Director:BobVrooman,SAgEPublications

exHiBiting at annUaL conference:IfyouareinterestedinexhibitingattheAPNAannualconference,pleasecontact:

DirectorofMeetingsandMarketing:KeelyMcNerneyTollFree:1-703-971-6114•E-mail:[email protected]

Description:Journal of the American Psychiatric Nurses Association (JAPNA)isapeer-reviewedjournaldesignedtoinformpsychiatricnursesaboutimportantclinicalandusefulpsychiatriccaredevelopments.Topicsincludepracticechallenges,newtheories,andchangesoccurringinthefieldaswellasinvarioussubspecialties(suchaschemicaldependence,liaisonnursingpractice,childandadolescentmentalhealth,marriageandfamilycounseling,andgerontologicmentalhealth).

generaL poLicy on acceptance of aDvertising:Alladvertisingissubjecttothepublisher’sapproval.Theadvertiserand/oradvertisingagencyassumeliabilityforallcontentsofadvertisingandanyclaimsagainstthepublisherastheresultoftheadvertisement

•50% of total readership write prescriptions for their patients •65% of total readership have prescribing influence

Basic Level Nurse30%

Doctorate-level5%

Advance Prac�ce Nurse

(including prescribers)

65%

Creden�als

rEADErshIP:JAPNAreadersconsistofallmembersoftheAmericanPsychiatricNursesAssociationplusindividualpsychiatricnursesubscribers.Thesereadersaredirectlyinvolvedwithpatientcareonadailybasis—administeringandmonitoringdruguseanddosage,assessing,diagnosingandtreatingindividualswithpsychiatricproblems/disorders,and,inmanycases,actuallywritingtheprescriptionforthepatient.Thereadershipconsistsof65%advancepracticenurses,includingNursePractitionerswithprescriptiveauthorityandClinicalNurseSpecialists,whohaveprescriptiveauthorityin36of50statesinpsychiatricmentalhealthnursing.

Sour

ce:

SRDS

Win

ter 2

011

issu

e, 1

x ad

rate

s.

Why choosE JAPNA ovEr ThE coMPETITIon?Thecostperthousand(CPM)forJAPNAisafractionofthatoftheclosestcompetitors...

Bonus DIsTrIBuTIon:

issUe conference DistriBUtion Dates - 2012 Location

July/AugustAmericanPsychiatricNurses

Association(APNA)November7-10 Pittsburgh,PA

*Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.

CPM - 4/C PAGE

$496

$1,246

$1,753

$2,756$2,538

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

JAPNA Perspectives in Psychiatric Care Jour of Psychosocial & Mental HealthNursing

Archives of Psychiatric Nursing Jour of Child and Adolescent PsychiatricNursing

Page 4: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

ADvErTIsIng rATEs – 2012

B&W

Frequency 1x 3x 6x 12x 24x 36x 48x1page $1,515 $1,465 $1,410 $1,350 $1,295 $1,245 $1,200½page $950 $920 $885 $845 $810 $780 $755¼page $680 $655 $615 n/a n/a n/a n/a

Ratesbasedontotalunitsearnedduringa12-monthperiod.Spacepurchasedbyaparentcompanyandsubsidiariesmaybecombinedforanearnedrate.

Post-publicationratechangeswillnotbeaccepted.Changesinfrequencyratesmustbeappliedtofutureinsertionsonly.

coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,615

agency commission: 15%

cover anD preferreD position rates (non-cancelable)

InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%FacingTableofContents..................................... EarnedB&Wrate+30%FacingFirstTextPage:......................................... EarnedB&Wrate+15%Otherspecifiedpositions..................................... EarnedB&Wrate+15%

inserts (BoUnD):rates for fUrnisHeD inserts

2pageinsert–3timestheearnedB&Wrate4pageinsert–5timestheearnedB&Wrate6pageinsert-6timestheearnedB&Wrate8pageinsert–8timestheearnedB&Wrate

Businessreplycards–earnedB&Wrate

Outserts,looseinserts,gatefolds,tip-ins,anddiecutsareavailable.SamplemustbesubmittedtothePublisherforapproval.Pleasecallforrates.

insert qUantity estimate:Pleasecallyourrepresentativepriortoeachissuebecausethequantityfluctuatesforeachissue.

payment terms:TermsforinvoicesareNet30.Publisherreservestherighttowithholdadvertisingfromdelinquentadvertisers.

closIng DATEs – 2012 SPAce MAterIAlS INSertS ISSue reServAtIONS Due Due

January/February 12/23/2011 12/28/2011 01/04/2012March/April 02/23/2012 02/28/2012 03/06/2012May/June 04/20/2012 04/25/2012 05/02/2012July/August 06/15/2012 06/20/2012 06/27/2012September/October 08/24/2012 08/29/2012 09/05/2012November/December 10/18/2012 10/23/2012 10/30/2012

Insertionsmadeafterprintedspacereservationdeadlinearenon-cancelable.

Ifartworkcannotbeprovidedbytheabovedeadlinesoranextensionapprovedbythepublisher,thenthepublisherwillrunthemostrecentartworksubmitted.Ifnoartworkisonhand,thentheadvertiserwillstillberesponsibleforpaymentonthespacereserved.

Print Advertising

hIgh-IMPAcT PrInT ADvErTIsIng•cover tips-Anexclusivewaytoplaceyourmessagefrontandcenterwitheachjournalreader.Youradwouldattachtothefrontofthejournalwithremovableglue.Thereaderwouldthereforenothavetoremoveyouradtoopenthejournal.

•Belly Bands-Anotherexclusivevisibilityoption.Youradwouldwraparoundtheentirejournal.

•Outserts-Includeyourproductbrochureinthepolybagofeachmailedissueandgetitrightintothehandsofthereaders.

Pleasecontactyourrepresentativeforpricinganddetailsonanyoftheseoptions.Samplesmustbeprovided.

Page 5: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

JournAl WEBsITE: http://japna.sagepub.com

onlInE ADvErTIsIng rATEs•Banner 1:Leaderboard(728x90).......................................... $75CPM

•Banner 2:Skyscraper(160x600).......................................... $75CPM

Minimumbuy:10,000impressionspermonthperbanner

•Exclusivevisibilitymaybeavailableinanyofthelocations.Pleasecontactyourrepresentative.

•Pleasenotethatsomelocationsmaynotbeavailableforallsites.

•Banneradvertisingmaybeavailableacrossmultiplepublications.Pleasecontactyourrepresentative.

•geo-targetingisavailable.Pleasecontactusifyouwouldlikeyouradtoruninspecificcountries/regions.

Home page:

BAnnEr AD sPEcIfIcATIons•AcceptableFileFormats:gIF,AnimatedgIF,JPg,PNg,SWF

•Maximumsizeonbanners:40K

•Allartworkissubjecttoreview/acceptancebypublisherpriortoplacement

•Thirdpartyadtagsaccepted

ONLINE / DIGITAL ADVERTISING

Banner1:728x90

Banner2:160x600

internaL pages:

Banner1:728x90

Banner2:160x600

hIgh-IMPAcT onlInE ADsExpandableads,roadblocksandotherrichmediaadsmaybeavailable.Pleasecontactusforavailability.

Page 6: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

ONLINE / DIGITAL ADVERTISING (continued)

moBiLe WeBsiteEachSAgEjournal’swebsitehasacomplementarymobilewebsite,optimizedforsmallermobilescreens.

Please contact your sales representative for more information about advertising opportunities.

moBiLe appLicationOnlyavailableforcertainjournals.

Please contact your sales representative for more information about advertising opportunities.

micrositesSAgEoffersourindustrypartnerstheopportunitytocollaboratewithusinthedevelopmentofmicrositesonspecifictopicspertinenttotheirbusinessesandproductlines.

Thesesiteswillbecomedestinationsitesforanypractitionersseekinginformationonthespecifictopic.

Informationincludedonthemicrosites:

•ThemostrelevantjournalcontentfromallofSAgE’sjournals

•Featurearticlehighlighted

•Linksandrelatedcontentprovidebythesponsor

• “AbouttheSponsor”section

•Leaderboardbannerforthesponsor

SAgEwillhostandupdatethesite,whichwillbefullylinkabletothesponsor’ssiteandtherelatedSAgEjournalsites.

Thisisanexcellentopportunitytodrivetraffictoyourowncorporateorproductsiteswhilebrandingyourcompanyastheleaderinthatspecifictopic.

Please contact your sales representative for more information.

OTHER MARKETING OPPORTUNITIES

articLe reprints, e-prints, transLateD reprintsReprintsofarticlesdiscussingspecificproducts,therapies,ortopicsrelatedtoyourcompanyserveasexcellentmarketingsupportmaterialsforconferencehand-outs,collateralsalesmaterials,anddirectmailpieces.

SAgEcanalsoprovidee-printsofarticlestoposttoyourwebsite,intranet,ortodistributeviaemail.

SAgEcanalsoarrangefortranslationofreprintsintothelocallanguageofyourtargetaudience.

sUppLementsPeer-reviewedjournalsupplementsprovideyouwithacredible,objectivemeanstopublishthemedarticlesontopicsrelatedtoyourcompany’sbusiness.

Supplementsmailwiththeregularissuesofthejournaltotheentirereadershipandarealsopostedonline.YoumayincludeaContinuingEducationcomponenttoenhancevalue.

Allsupplementtopicsneedtobepre-approvedbytheeditor,andallarticlesmustundergopeerreview.

transLateD regionaL eDitionsPartnerwithustoproduceregionaleditionsbasedonselectjournalarticlestranslatedtothelocallanguageinthegeographicregionofyourchoice.

sponsoreD sUBscriptionsTargetthemailinglistofyourchoicebysponsoringsubscriptionstothejournal.

Page 7: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

type of Ad Specs 1x 3x 6x 12x

BannerAd 728x90 $1,250 $1,150 $1,000 $850

Advertisers are also required to provide 40 words of text which will appear in the event the e-TOC subscriber has elected to receive the e-TOC as text only.

E-Mail MarkEting

E-Toc AlErT sPonsorshIPsSingle sponsorships are available for every issue of the e-tOc alert, which is delivered to all registrants prior to each print issue mailing.

Subject to Association approval.

BAnnEr AD sPEcIfIcATIons for E-Toc

•AcceptableFileFormats:gIF,AnimatedgIF,JPg,PNg

•Maximumsizeonbanners:40K

•Allartworkissubjecttoreview/acceptancebypublisherpriortoplacement.

728 x 90

Journal Title

agonda
Rectangle
agonda
Text Box
300 x 50
agonda
Text Box
GIF, JPG, PNG
agonda
Text Box
300 x 50
Page 8: JournAl of ThE AMErIcAn PsychIATrIc nursEs AssocIATIon · Medline! Medline . integrateD marketing opportUnities Dynamic Logic, assessing aD impact 2009 ... ˚ In 2010, 34% of readers

TrimSize:81/8”wx107/8”h

Binding:Perfect

Non-Bleed BleedFullpage: 7”wx10”h 83/8”wx11

1/8”h½pagehorizontal: 7”wx47/8”h½pagevertical: 33/8”wx10”h ¼pagevertical: 33/8”wx4

7/8”h

Livematter:¼”fromtrimLinescreen:133-150

reqUirements for eLectronic DeLivery:

general instructions:AHighResolutionPress-ReadyPDFisrequiredforallelectronicadsubmissions.Allfontsmustbeembedded.Minimumrequiredimageresolutionis300 dpiforcolororgrayscaleimagesand900-1200dpiforlineart(1-bit)images.AllcolorfilesmustbecreatedandsubmittedtopublisherincMYKcolormode.PublisherwillconvertadssubmittedinRgBbutisnotresponsibleforcolorreproductionontheseads.2-coloradsmustbesuppliedincorrectPMSorprovidedasblackplus100%cyan,magenta,oryellow.Ifothercolorsarepresentinthefile,thenwewillchargeaccordingly.

image size/crop:Digitalartfilesshouldbecroppedtoremovenon-printingborders.Artshouldbecreatedorscaledtothesizeintendedforprint.Imageorientationshouldbethesameasintendedforprint.Foradsthatareintendedtorunoffthepage,a1/8”minimumbleedisrequiredonallsides.

ARTWORK SPECIFICATIONS

proof instructions:

•color Ads:AnidentifiableSWOP-certified proof(SpecificationsWebOffsetPublications—www.swop.org)mustbesuppliedwiththefinaldigitalfile.IfaSWOP-certifiedproofisnotsupplied,thenthepublishercannotguaranteecorrectreproductionofcolor.Anyomissionsorcolordeviationfromasubmittedproof,otherthanaSWOP-compliantproof,willnotwarrantcompensationtotheadvertiser.

•B&W Ads:Ahard-copyproofthesamesizeasthedigitalartmustbesuppliedwiththefinaldigitalfile.

file submission instructions:Pleasesupplyfilesononeofthefollowingmedia:CD-ROMore-mail.PleaseincludeaSWOP-certifiedproofwithyourdigitalsubmission.Ife-mailingartwork,thensendtheproofinaseparatepackageinthemail.

BinD-in carDs anD inserts:Allbind-incardsandinsertsarejoggedtothehead.Allbind-incardsandinsertsmusthave1/8”trimbeyondthecropmarkareaoftheHead,Foot,gutterandFaceoftheadvertisement.Perforationsmustbe3/8”fromgutter.

Alllivecopyshouldbenocloserthan1/4”fromthetrim.

Forinserts,70#coatedstockforminimumweightand110#coatedstockisthemaximum.

postaL reqUirements of BUsiness repLy carDs:FinalsizeofallBRCsmustbe5”x7”Minimumpaperweightis7pt.Recommendedstockis75#hibulk.ItmeetstherequirementssetforthbytheUSPSforreplycards.

Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications.

CONTACT INFORMATION

for DispLay anD cLassifieD aDvertising:SteveClarkSAgEPublications2455TellerRoadThousandOaks,CA91320USAPhone:484-494-5948Fax:805-375-5282E-mail:[email protected]

for artWork sUBmission:AnnagondaSAgEPublications2455TellerRoadThousandOaks,CA91320USAPhone:805-410-7772Fax:805-410-7009E-mail:[email protected]

DeLiver pre-printeD inserts:(list journal name, issue # and quantity on boxes/skid)Shipto:MaryHeiligerCSRSheridanPress450FameAvenueHanover,PA17331USAPhone:800-635-7181ext.8145

for reprint anD sUppLement saLes:BarbaraEisenbergSAgEPublications2455TellerRoadThousandOaks,CA91320USAPhone:805-410-7763Fax:805-410-7009E-mail:[email protected]