jon_handschin_moviepilot
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a share platform for users and industry alike copenhagen, 2nd of november 2009 Agenda 3. Cooperations with the film industry 2. The moviepilot project UK, Spain, France, Poland started. First personalized Entertainment guide online What we learnt in the film industry… Put the unique person and her taste in the centre of attention The moviepilot way: Observation : Video rental stores, Cinemas, Distributors Digital Distribution is finally coming. And it will flood us. The moviepilot way: Observation:TRANSCRIPT
moviepilot
a share platform for
users and industry alike
copenhagen, 2nd of november 2009
Agenda
1.Some general thoughts from the film
industry
2. The moviepilot project
3. Cooperations with the film industry
over 1.000.000 unique users per month
over 3.5 million ratings, 70.000 reviews,
UK, Spain, France, Poland started.
First personalized Entertainment guide online
What we learnt in the film industry…
There is NO such thing as Customer Relation Management in Movies.
Observation :
Video rental stores, Cinemas, Distributors
Put the unique person and her taste in the centre of attention
The moviepilot way:
Digital Distributionis finally coming.And it will flood us.
Observation:
Realign all information according to your personal taste
The moviepilot way:
If everything around us is marketing:Who we gonna trust?
Observation:
Moviepilot Way:
The word-of-mouth stream of your friends
Our goal:
Imagine all relevant film information for you on just one page
Agenda
1. Some general thoughts from the film industry
2.The moviepilot project
3. Cooperations with the film industry
Moviepilot Demo
1. Startseite anonym
2. Filmdetailseite
3. Lohnt sich Test? - Antichrist
4. Personalisiertes Kinoprogramm
5. Personalisiertes Downwload Angebot
6. Discovery
7. Dashboard
Agenda
1. Some general thoughts from the film industry
2. The moviepilot project
3. Cooperations with the film industry
Target Marketing with moviepilot
• Talk with your audience
• Offer new services
• Don‘t wait – go to where your audience is
• Use what your audience reveals about
itself
• Turn your audience into promoters
Distributors: The moviepilot viral Campaigns
Tobis Film-Club
Knowing the taste beats social demographics
The Ghomorra Case
The Vertical Project
13
Le Lincoln
Les Ambiances
Le Zola
Le Raimu
Le Navire
Odyssee
Le France
Centre ABC
Cinema BIO
Centro de Terrassa
Cines Broadway
Kino Scala
FilmCasino
Kino Luna
Centre forContemporary Art
Broadway Cinema
Media Centre
Yorck - Kino
Bali Kinos
Passage KinosAG Kino
Programmkino
Amok
Zeise Kinos
Orfeo‘s Erben
Almost 30 participating pilot cinemas
Media Application 2010
SylC=Support your local Cinema
Enable cinemas to enhance digital toolset
Project decision by the end of 2009
Cinema cooperations
1. API – Enhance your overall service
Open Standard +
Creative Commons
License allows for
content integration
Interviews,
Trailer
Ratings
Re-Views
Personalization Tools
….
2. Establish Cinema Micro-Communities
3. One-Stop Communication Cockpit
Your Information
…Cinema
Homepage
Two interesting figures at the end
91% LIKELY TO BUY ON
RECOMMENDATION
10% INFLUENCE PURCHASING
BEHAVIOR OF OTHER 90%
1. Talk with your audience
2. Offer new services
3. Don‘t wait – go to where your audience is
4. Use what your audience reveals about itself
5. Turn your audience into promoters
Filmpromotion 2.0
Back-Ups
Discovery Function takes differentsituations of the user into account
Program Guides 1.0
TV Programmies > 200 Pages for 14 days
…still, completeness is impossible
Three classic drivers of attention