jonathan steffen limited - credentials

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C r e d e nt i a l s

©Jonathan Steffen Limited

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Our company at a glance

• International consultancy based in Cambridge.• Founded 2012; successor to The Corporate

Story Ltd (founded 2003)• Specialised in corporate communications,

corporate culture and corporate history.• Offering extends from strategic

communication counsel through copywriting to publishing services.

• Clients range from global corporates to not-for-profit organisations.

• Mission: to help our clients speak out, speak clearly, and be heard.


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ClientsGlobal Manufacturers• Royal DSM (global life sciences and materials sciences

company)• Corbion (global leader in lactic acid and derivatives)• Rousselot (leading producer of gelatine and hydrolyzed

collagen)Global NGOs• The UN Scaling Up Nutrition Movement Secretariat• The Micronutrient Initiative (organization working to

eliminate micronutrient malnutrition)• The Micronutrient Forum (global catalyst for the propagation

of micronutrient science and expertise)Think Tanks• Sight and Life (humanitarian nutrition think tank)• Perspectivity (sustainability think tank)History Institutes• The Natural History Museum• The Swedish Centre for Business History


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Key Staff

Jonathan Steffen (MD)• M.A. (Hons) in English (King’s College, Cambridge)• Member of CIPR, PRCA, IoD, Society of Authors,

Association of Business Historians• Over 25 years in international corporate communications• Author of over 100 individual publications in various genres• Fluent in German and FrenchJo Wilson (Head of Research)• M.Sc., M. Phil (Cantab.), D. Clin. Psych., CPPsychol

AFBPsS, HCPC reg.Mark Austin (Art Director)• Founder and Director of V-One Design Solutions Ltd

(founded 1999)Harriet Burgham (Assistant to Jonathan Steffen)• B.A. (Hons) in Classical Studies (University of Reading)


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Highlights

• Editing and production management of The Road to Good Nutrition: A global Perspective (Karger, Switzerland, 2013) – Winner of British Medical Association Award 2014

• Editing and production management of Micronutrients, Macro Impact: The story of vitamins and a hungry world (Sight and Life publications, Switzerland, 2012)

• Editing of Tomorrow’s Answers Today: The history of AkzoNobel since 1646 (AkzoNobel, Amsterdam, 2008)

• Editing and production management of Sight and Life magazine (world’s leading publication on micronutrient research and implementation science)

• Lead essay in Crisis, Credibility and Corporate History (Liverpool University Press, 2014)

• Editing of Perspectivity: The power of dialogue by Hans Keijzer (Warden Press, Amsterdam 2015)


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Typical activities

• Strategic communication counsel• Communication concept development• Communication planning • Research• Interviewing of experts on specialist topics• Writing (original writing, ghost-writing and editing)• Development of speeches, presentations, press

releases, articles, brochures, white papers, web copy and film scripts

• Magazine production (design, layout and production management)

• Book production (design, layout and production management)


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The Narrative Capital™ Framework


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Unlocking the value of your story

• “Our life stories provide us with a stock of narrative capital with which we not only render accounts but flexibly respond to the transitions and critical events which comprise our lives and equip us to actively develop courses of action and learning strategies.”

• Ivor F. Goodson, Developing Narrative Theory, 2013


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Positive and negative capital flows

• Like economic capital, intangible forms of capital will flow in response to prevailing conditions.

• Proactive use of its Narrative Capital™ can help safeguard an organisation’s reputation, creating a benign circle of action and reaction, activity and perception.

• If not proactively managed, however, an organisation’s reputation can be hijacked by events or by the work of media or pressure groups.

• The development of a powerful and authentic purpose story is therefore an important risk management strategem.


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Narrative Capital™: Our definition

• Capital is defined by the Oxford English Dictionary as “Wealth in the form of money or other assets owned by a person or organisation or available for a purpose such as starting a company or investing.”

• We define Narrative Capital™ as the positive potential of the story of an organisation or individual – the unique narrative assets which can be identified, framed and communicated in order to create a powerful sense of identity and purpose.


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Unlocking the value of your Narrative Capital™

• Organisations can positively influence their development by drawing on their unique purpose story.

• This purpose story explains what the organisation stands for, where it is headed, and how it is going to get there.

• The purpose story is derived from the organisation’s unique Narrative Capital™ – the potential value its own unique history and experience.

• We help clients identify their Narrative Capital™ and release its value in the form of unique purpose story.

• This provides clients with a distinctive, accessible and authentic account of their identity, values and vision which can guide their actions and enhance their reputation.


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Situations in which a purpose story adds value

• Mergers, acquisitions and divestments• New leadership• New strategy• New technology• New products and services• Changes to regulatory/economic environment• Rebranding and repositioning• Exceptional performance (positive or

negative)• Adverse publicity• Crisis


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Benefits of the Narrative Capital™ framework

• Clear, scalable and results-focused methodology

• Based on influential academic research and over two decades of corporate practice

• Outputs based on insights of key internal and external stakeholders as well as impartial benchmarking

• Final deliverable that:– Creates a clear direction for future communication

activities– Can be used by in-house departments or agencies of

record to support current and future communication efforts


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Sheraton House, Castle Park,

Cambridge CB3 0AX, United Kingdom

Telephone: +44 (0)1223 370060

Facsimile: +44 (0)1223 370040

Email: [email protected]

www.jonathansteffenlimited.com


jonathan steffen limited - credentials

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