Bitnik Confidential – Do Not Forward

Member Acquisition:

Some Unconventional Wisdom for

going from 0 to 42Million/mo.

Bitnik Confidential – Do Not Forward

42M unique visitors/mo

3B+ pageviews /mo

Bitnik Confidential – Do Not Forward

what you do NOT need

Bitnik Confidential – Do Not Forward

what you do NOT need

―marketing

genius‖

Bitnik Confidential – Do Not Forward

i’llgrant...

Bitnik Confidential – Do Not Forward

So how to get users?

Picnik as a case study

Bitnik Confidential – Do Not Forward

Start here.

*includes 3rd party auth-ed users

Bitnik Confidential – Do Not Forward

growth history: part 1

Bitnik Confidential – Do Not Forward

growth history: early detail

Bitnik Confidential – Do Not Forward

so what were the moments of

magic?

5 ingredients

Bitnik Confidential – Do Not Forward

1. powerful influencers

WHAT!!?

That‟s

SICK!

Bitnik Confidential – Do Not Forward

1. powerful influencers

Bitnik Confidential – Do Not Forward

2. Great SEO

Bitnik Confidential – Do Not Forward

3. self cloning: API’s

Bitnik Confidential – Do Not Forward

Bitnik Confidential – Do Not Forward

Picnikinside Flickr

Bitnik Confidential – Do Not Forward

Picnik app in-situ Flickr

Bitnik Confidential – Do Not Forward

Picnik inside Photobox (EU’s Flickr)

Bitnik Confidential – Do Not Forward

Picnik inside Photobox (EU’s Flickr)

Bitnik Confidential – Do Not Forward

Picnik inside SmugMug

Bitnik Confidential – Do Not Forward

Picnik inside SmugMug

Bitnik Confidential – Do Not Forward

Picnik inside Yahoo! Mail

Bitnik Confidential – Do Not Forward

Picnik inside Yahoo! Mail

added a custom

splash screen to set

context

Bitnik Confidential – Do Not Forward

Picnik inside Photoworks (or American Greetings)

Bitnik Confidential – Do Not Forward

Picnik inside Photoworks (or American Greetings)

Bitnik Confidential – Do Not Forward

Picnik inside Facebook

Bitnik Confidential – Do Not Forward

Picnik inside MySpace

Bitnik Confidential – Do Not Forward

what else?

Bitnik Confidential – Do Not Forward

Picnik is officially

„a good thing‟ : )

4. some luck...

Bitnik Confidential – Do Not Forward

4. some luck...

• “If simplicity is genius, then Picnik.com is the Einstein of photo editing programs.” —TIMEMagazine

2/19/07

3/17/08

Bitnik Confidential – Do Not Forward

“luck is opportunity meets

preparedness”

- robertevans

Bitnik Confidential – Do Not Forward

early proactive PR.“the cloud is the new

desktop”

“picnik disruptive to desktop

software”

“90% of photoshop, 10% of the time”

Bitnik Confidential – Do Not Forward

5. ―always new‖

Bitnik Confidential – Do Not Forward

“superior market forces will always

trump good or bad management”

- warren buffett

Bitnik Confidential – Do Not Forward

END

and thank you!