jonathan sposato - everything i need to know about design i learned in a hotel
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everything i learned in UX i learned at a
hotel
everything i learned in UX i learned at a
hotel
why design matters
“great design is transformative”
affects behavior…
“when people are in a relaxed situation, the pleasant, pleasurable aspects of the design will make them more tolerant of difficulties and problems in the interface.”
- Don Norman
great design begets great press
great design begets great press
Winner of I.D. Magazine’s ‘Best Design’ Award
It’s‘a good thing’
It’s‘a good thing’
martha stewart
“beautiful things really do work
better”
- Don Norman’s ‘Emotional Design – Why We Love or Hate Everyday Things’
Don Norman’s 3 tenets of ‘Emotional Design’
•Visceral design
•Behavorial design
•Reflective design
and more…
“visceral design”
“behavioral design”
great behavioral designgreat behavioral design
what does the product say
about the user?
“reflective design”
design as ‘avatar’
what does the product say about
the user?
what does the product say about
the user?
inverse: what do you want people to
say about the product?
inverse: what do you want people to
say about the product?
what do we want people to say?what do we want people to say?
friendly EASY“Breathe of fresh
air”
FAST
FUN
Irreverent
Delightful
SMOOTH
Non-corporate:
small
Childhood
memories
CLEAN
Converge many things
on one surface: SIMPLE
soothsome
great products have to execute on ALL three
great products have to execute on ALL three
500px.com500px.com
minimeteominimeteo
vizify.comvizify.com
but wait there’s more…
but wait there’s more…
create “alchemy”create “alchemy”
“alchemy”“alchemy”
“alchemy”“alchemy”
“alchemy”“alchemy”
the details adds up
the details adds up
“The details are not the details. They make the design.” – Charles
Eames
“The details are not the details. They make the design.” – Charles
Eames
surprise peoplesurprise people
who would you rather be?
reminder startup grindhttp://www.meetup.com/Startu
p-Grind-Seattle/
reminder startup grindhttp://www.meetup.com/Startu
p-Grind-Seattle/