join us on a green and gritty romp across texas – a s urban and country collide
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Join us on a green and gritty romp across Texas – a s urban and country collide. Eco-friendly television On PBS stations across Texas Targeting both rural and urban viewers. The purpose of DOWN TO EARTH ... is to help create a new normal ... is to make goin’ green fun - PowerPoint PPT PresentationTRANSCRIPT
Join us on a green and gritty romp across Texas –as urban and country collide
Eco-friendly television
On PBS stations across Texas
Targeting both rural and urban viewers
The purpose of DOWN TO EARTH
... is to help create a new normal
... is to make goin’ green fun
… is to showcase eco-friendly concepts, initiatives, technology and choices
The program will…
… spark imaginations
… create positive energy and action
... help change the world and our own lives for the better
DOWN TO EARTH viewers are
… learning and thinking about the world
… concerned about the environment
… involved in their own communities
And they are:
… seeking green ideas and products
… conscious and discerning consumers
In addition, products that they choose reflect their values
As an underwriter, your company will:
~ Reinforce its brand with both rural and urban consumers across Texas
~ Reach new consumers who are seeking earth-friendly products and services
~ Show your commitment to Public Television and finding sustainable solutions
Achieve the “triple bottom line”
• Financial goals
• Social outreach
• Environmental stewardship
Underwriting Opportunities
• On-air benefits include video message or logo placement.
• Online benefits can include video spots before content,
banner ads and bar ads.
• On-site benefits
• Bonus Event and Video
DOWN TO EARTH’S 30-minute format includes:
~ Compelling personal stories ~ The latest in green technologies
~ Beautifully filmed scenes ~ The unique spirit of Texas and beyond Scheduled to launch in Texas on Earth Day of 2013 (April 22).
Coast-to-coast distribution is also a potential after Texas.
Your DOWN TO EARTH Host - Andrea Ridout
~ Radio and TV veteran ~ Popular magazine writer ~ Published author~ Compelling storyteller~ Effective communicator ~ Born naturalist
Join Andrea as she takes us across Texas – finding
interesting people and their stories along the way
Along with Andrea, the Down To Earth Team will showcase glimpses of the Texas experience.
Ty Wolison will offer insight into rural living, organics, farming and food.
Urban greenie, Zach Montgomery, will merge city and country life with earth-friendly how-to’s.
Jennifer Stuart will challenge you with her unique perspective on nature and people.
The DOWN TO EARTH Production Team, Raygun Films, is an award-winning combination of talent and ingenuity, led byExecutive Producer, Raymond Martin.
~ Winner of more than a dozen Emmy Awards ~ Specializing in a stylized, filmic approach ~ Best known for the Spirit of Texas campaign ~ Blends traditional and state-of-the art techniques ~ Crafts a unique visual signature
Enjoy the vibrant character of Texas in all its splendor
And meet some real DOWN TO EARTH folks!
We’ll also have some fun along the way!
PBS Across Texas
Though Down to Earth will be syndicated by KLRU in Austin (the same group that distributes Austin City Limits), it is slated to reach all 12 PBS Stations across Texas, serving a total of 99 percent of all Texans. The stations are:
KACV – Amarillo KLRU – Austin KAMU – College Station KEDT – Corpus Christi KERA – Dallas/Ft. Worth KCOS – El Paso KMBH – Harlingen KUHT – Houston KNCT – Kileen/Waco KTXT – Lubbock KPBT – Midland/Odessa KLRN – San Antonio KWBU – Waco
The Public Broadcasting Audience
• Brand loyal
• Affluent
• Educated
• Eclectic
• Selective media consumers
~~ PBS Viewers Are More Likely to Buy Products and Services from PBS Sponsors
~~ PBS Viewers Believe PBS Sponsors Care About Important Issues
~~ PBS Viewers Pay Attention to PBS Sponsors Messages
~~ PBS Viewers Feel More Positive About PBS Sponsors
~~ PBS Viewers Believe Companies That Sponsor PBS Are Committed to Quality & Excellence*
* Source: Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study of 4,368 adults 18+. 1/28-2/3/09 .
The Benefits of Public Television
• Prestigious on-air presence • Stand out in an uncluttered broadcast environment • Excellent visibility & enhanced corporate credibility
• More than 20 million potential viewers in Texas • More than 120 million viewers nationally • Online and social media reach millions more • Real and measureable benefits – exceeding the results of traditional broadcast*
~~ Enhancement of your company’s image to your customers. ~~ Greater attention to your message, both on-air and online to potential customers. ~~ Increased sales ~~ Improved customer loyalty
* Source: Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study of 4,368 adults 18+. 1/28-2/3/09 .
So come along and join us!
Contact:
Andrea Ridout [email protected]
Jennifer Stuart [email protected]
Zach Montgomery [email protected]