john straw - ibenchmark commentary on silicon expert - the online business makeover - 12/03/2012
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John Straw - iBenchmark Commentary On Silicon ExpertFrom The Fresh Business Thinking Online Business Makeover - 12/03/2012TRANSCRIPT
John Straw
, 2012
COMPETITIVE LANDSCAPING
JOHN STRAW
John Straw
, 2012
SILICON EXPERT TECHNOLOGIES
INTERNET PROFILING AND COMMENTARY
JOHN STRAW
John Straw
, 2012
DIGITAL MARKETING EXPERIENCE64 staff members on LinkedIn
Only 1 listed as a marketing person
• With only 20 months experience
Commentary: A major opportunity to increase sales through better marketing
Score:1/10Importance: 10/10
John Straw
, 2012
MARKET OPPORTUNITY
Commentary: Clearly not an established market yet – partnering witha large electronics component distributor critical to establish mass.Note: “component management” is likely to be related to software component management (CCMS)
Score:1/10Importance: 10/10
Source: Google Adwords
John Straw
, 2012
NATURAL SEARCH
Commentary: A good performance – they have first mover advantage over incoming competitors – some further proactive work to move them to the top
Score:6/10Importance: 10/10
John Straw
, 2012
SEO STRATEGY
Commentary: Whilst distribution is good the number of linking sites is tiny. An outreach program to BOM sites would work well
Score:1/10Importance: 6/10
John Straw
, 2012
INFLUENTIAL LINKS
John Straw
, 2012
PAID SEARCH
Commentary: A small, <$1,000/month is being spent to drive traffic. Ad copy is not changing much and ad positions average low in contested areas. Show’s inexperience
Score:5/10Importance: 8/10
John Straw
, 2012
TRAFFIC
Score:2/10Importance: 10/10
Commentary: YoY growth on traffic is 7.2% - is this indicativeOf slow sales growth?
John Straw
, 2012
NEWSWORTHINESS
Commentary: Whilst SiliconExpert has a Blog and annoucements page they are not being picked up by Google News
Score:3/10Importance: 8/10
John Straw
, 2012
SOCIAL - TWITTER
Score:1/10Importance: 7/10
Commentary: They are not Tweeting much at all but have a good numberOf influential followers. Missed opportunity
John Straw
, 2012
SOCIAL - FACEBOOK
Score:1/10Importance: 1/10
Commentary: None needed, Facebook is not a natural place forB2B businesses
John Straw
, 2012
ALLIANCES
Score:5/10Importance: 9/10
Commentary: Big partnerships put emerging markets on the map
John Straw
, 2012SOURCES
John Straw
, 2012
John Straw
, 2012
GOOGLE ADWORDS
John Straw
, 2012
LINKDEX – SEO STRATEGY
John Straw
, 2012
LINKDEX - INFLUENCERS
John Straw
, 2012
LINKDEX - SEARCH MARKET SHARE
John Straw
, 2012
SPYFU
John Straw
, 2012
COMPETE.COM
John Straw
, 2012
GOOGLE TRENDS
John Straw
, 2012
GOOGLE DOUBLECLICK
John Straw
, 2012
TWITTER TRENDISTIC
John Straw
, 2012
GOOGLE ALERTS
