john hurley - 30 years of low fares
TRANSCRIPT
© Ryanair 2014
Europe ’s Favour i te A i r l ine
Europe’s Lowest Fares/Lowest Costs
Europe’s No 1, Traffic – 100m
Europe’s No 1, Coverage – 73 Bases
Europe’s No 1, C’mer Service – Low Fares/On-time/Bags/Canx
– “Always Getting Better” Program
Fwd Bookings, Ld Factors & Traffic Rising
380 new a/c order = growth to 160mpa by FY24
30th birthday of RYR low fares in Europe
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© Ryanair 2014
73 bases
190 airports
30 countries
1,600+ routes
100m c’mers p.a.
315 x B737-800’s
380 x B737s on order
Europe ’s No 1 Coverage
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© Ryanair 2014
Europe ’s Lowest Fares
% > RyanairAvg. Fare
Ryanair €47
Norwegian €81
easyJet €84
Aer Lingus €94
Air Berlin €120
Lufthansa €230
IAG €231
Air France / KLM €253
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Avg Competitor Fare €156
+72%
+79%
+100%
+155%
+389%
+391%
+438%
+232%
Source: Latest Annual Reports
© Ryanair 2014
Positive Initial Feedback
“ Ryanair's strategy of being nicer to
customers has had a bigger impact on its
performance than lower oil prices which
have benefited some airlines in the short
term.”
Reuters.com
© Ryanair 2014
Europe’s Leading Travel Experience for customers
Great Customer Experience
Lowest
Fares
Great
Service
Best
Routes
Technology
Vision – Under pinned by Technology
© Ryanair 2014
Ryanai r Labs
11
Open Nov 2014
State of-the-art digital & IT innovation hub
200 new staff
Where technology meets travel
New focus on “Customer First”
Rip up the playbook
Leveraging machine learning & Big Data
© Ryanair 2014
New US website
New Customer Charter
Airport & sports fees cut
New native app & personalised website
New “hold a fare” feature
New fare comparison feature
New uniforms
New aircraft interiors
2015 /16 – “A lways Gett ing Better” Year 2 (o f 3 )
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© Ryanair 2014
DISCOVERY
DAY OF TRAVEL
DESTINATION
RETURN
POST TRIP
‘A lways On’ Trave l Exper ience
© Ryanair 2014
T he Retur n Jour ney
Prepare
Transfers
Gifts
Facilities
Gate opening
Share flight
details
© Ryanair 2014
W hat 's Next?
Easier to browse
Easier to book
Extra features
Improved app
Personalised Digital
Inflight entertainment
Wearables
Location aware communications
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Source: presentation of John Hurley, Ryanair at the
2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit