john graham - the added value of associations in a fast changing and connected world
TRANSCRIPT
Global Trends in Association Management
John H. Graham IV, FASAE, CAEPresident & Chief Executive Officer
ASAEWashington, DC
Agenda
• Who We Are • Association Market in the United
States• Trends Impacting Associations• Q&A
Who We Are
Who We Are
ASAE: The Center for Association Leadership
Founded in 1920
Based in Washington, DC, with representative offices in South Korea and China
21,000 members
10,000 organizations
United States and 50 countries
What We ProvideLEARNING KNOWLEDGE
COMMUNITY ADVOCACY
Association Market in the U.S.
In the United States …
1 in 3
In the United States …
… Associations represent virtually every profession and industry sector.
Size & Scope of U.S. Associations
• There are roughly 92,000 trade and professional associations in the U.S.
• There are nearly 1.3 million charities, foundations, and similar organizations.
• Other types of tax-exempt entities in the U.S. include social welfare organizations, labor unions, colleges and universities, churches, veterans’ groups, and more.
Trends Impacting Associations
Trends Impacting Associations *
Demographic Shifts
Sector Blurring
Volunteerism
Technology
Advances
Networks Organize/ Enable
*Adapted from Convergence: How five trends will reshape the social sector,
The James Irvine Foundation and La Piana Consulting, November 2009
Demographic Shifts
Under 25
25-34
35-44
45-54
55-64
65 or older
0% 10% 20% 30% 40% 50%
1%
3%
18%
30%
39%
6%Typical age distribution
of a professiona
l society
…todayMcKinley Marketing Member
Research
Demographic Shifts
Multiple generations working side-by-side Learn to share leadership across
generations and cultures.
Growth in the Hispanic population is huge. By 2050, 1 in 3 Americans will be Hispanic. Now 1 in 7.
Technology Advances Us
Associations have been quick to adopt social media Now need to improve ability to
effectively choose among the channels
No single organization-wide identity
Mobile is it
Technology Advances Us
Mobile Impacts Multiple Aspects of Our Work
Web, tablet, and smart phone platforms
Advertising is different on each platform
Content distribution is different on each platform
Prediction…
Prediction…
Evolution of Mobile Access
Technology Advances Us
Content now from three different sources Association Members Outside sources
The trick is to aggregate content from all three sources, package it, and deliver it in a format the end user wants.
Networks Organize/Enable Us
Applying the new ways of networking to the traditional model. Allows for deeper, more meaningful collaboration Opens and encourages a global and diverse community
of thought and practice.
Associations may no longer be “institutions.” Less focused on the organization as a central unit Find ways to have impact across networks and
programs. Forge new and/or collaborative partnerships.
Volunteerism Under Pressure
Economic & time pressures make Virtual Volunteering and Micro Volunteering more attractive.
Challenged to align volunteer opportunities with an increasingly diverse pool of volunteers.
Engage in meaningful work.
Sectors are Blurring
More for-profit organizations see the value of “doing well by doing good”
More not-for-profit engaged in for profit activities
Challenge to associations is to thrive in a blended economy
When Five Trends Converge
OUCH!
Demographic shifts
Sector blurring
Volunteerism
Networks for organizing
Technology
advances
It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.
Questions and Comments
Speaker Contact Information:
John H. Graham IV, FASAE, CAE
President & CEOASAE
Phone: +1-202-626-2741E-mail: