john frandsen technology lead for geotourism interactive mapguides national geographic society ...
TRANSCRIPT
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John Frandsen
Technology Lead for Geotourism Interactive Mapguides
National Geographic Societywww.NationalGeographic.com
Chief Product Officer Old Town Creative
www.OldTownCreative.com
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Western BalkansInteractive MapGuide
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Western BalkansInteractive MapGuide
First, a bit of context…
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Western BalkansInteractive MapGuide
3 things…
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Western BalkansInteractive MapGuide
1. All travelers are not the same
2. Destination travelers explore connected regions
3. Not all travel information is the same
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Western BalkansInteractive MapGuide
1. All travelers are not the same
Escapists
Resort Goers
Experientials
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Western BalkansInteractive MapGuide
1. All travelers are not the same
Escapists
Resort Goers
Experientials
Geotravelers
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Western BalkansInteractive MapGuide
2. Destination travelers explore connected regions
Crown of the Continent >
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Western BalkansInteractive MapGuide
2. Destination travelers explore connected regions
Crown of the Continent >
USA
Canada Alberta
Montana
BC
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Western BalkansInteractive MapGuide
3. Not all travel information is the same
How do geotravelers want their travel information?
• Digital• Hyper local• By a local expert
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Western BalkansInteractive MapGuide
Applying this to the Western Balkans…
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Western BalkansInteractive MapGuide
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Western BalkansInteractive MapGuide
Content Contributors
EditorSite Visitors
and Subscribers
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Western BalkansInteractive MapGuide
Thank [email protected]
www.OldTownCreative.com
www.GeoConsensus.com