john ellett, nfusion
DESCRIPTION
TRANSCRIPT
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OVERWHELMING COMPLEXITY?
ORUNPRECEDENTED OPPORTUNITY?
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CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.
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THEIR DECISION JOURNEYS HAVE SHIFTED.
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TRADITIONAL CAMPAIGNSVS.
CONVERGED CAMPAIGNS
BRAND IDEA
PAID
EARNED
BRANDEXPERIENCES
PAID
EARNED OWNEDOWNED
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stories.sandisk.com
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THE CMO MANIFESTOBy: John Ellett, CEO, nFusion
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I’M NOT HERE TO MAINTAIN THE STATUS QUO BUT TO BE A LEADER OF POSITIVE CHANGE
FOR MY ORGANIZATION.
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CHANGE AGENT
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WE CAN DO ANYTHING, BUT WE CAN’T DO EVERYTHING, SO WE MUST BE FOCUSED
AND INTENTIONAL IF WE ARE TO BE GREAT.
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PURPOSEFUL
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MY EARS WILL BE OPEN, MY HAND EXTENDED AND MY MIND ACTIVE. TRUST WILL
BE BUILT ONE RELATIONSHIP AT A TIME. AND WE WILL
SUCCEED TOGETHER.
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COLLABORATIVE
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I WILL BRING FOCUS WHERE THERE IS AMBIGUITY, CLARITY
WHERE THERE IS CONFUSION AND INSPIRATION WHERE
THERE IS DOUBT.
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BOTH-BRAINED
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WE WILL EMBRACE FEEDBACK, STAY ATTUNED TO
MARKET DYNAMICS, LEARN WHAT WORKS AND OPTIMIZE
ACCORDINGLY.
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ACCOUNTABLE
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BY REMAINING RESILIENT, RESPONSIBLE AND
RELENTLESS, WE WILL PROVE THE SKEPTICS WRONG AND
EXECUTE BRILLIANTLY IN SPITE OF THE CHALLENGES
WE ENCOUNTER.
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COURAGEOUS
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ABOUT NFUSION
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Partner with
MARKETING CHANGE AGENTSto do remarkable things in anever-changing digital world.
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INITIATIVES
BRANDRevitalization
DIGITALTransformation
SALESAcceleration
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CUSTOMER ENGAGEMENT FRAMEWORK
IN-CHANNELPromotional Displays
Partner Enablement ToolsDigital POS
BRAND.COMSocial.com/Brand
Landing PagesEngagement Content
Multi-device
PAIDDisplay AdvertisingMobile Advertising
Traditional AdvertisingPaid SearchPaid Social
OWNEDOrganic Search
Content MarketingEmail
EARNEDSocial Platforms
Product Review SitesBloggers /Vloggers
Forums
MA/CRM SYSTEMS
INSIGHTS ANDSTRATEGY NURTURE PROGRAMS
SALESSALES ENABLEMENT TOOLS
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®
®
B2B Technology
Consumer Electronics
Durables
Financial Services
Food and Beverage
Healthcare
Restaurant
Retail
Telecom
CLIENTS