A study of the European App EconomyJohn Breslin, DERI, NUI Galway

www.johnbreslin.com / @johnbreslin

Hashtag for the workshopYou can follow us on Twitter @eurapp

Digital Enterprise Research InstituteLeading research institute in Web Science, networked knowledge, social web and semantic technologies

NUI GalwayEstablished in 1845, a research-led university with 17,000 students

Who’s involved?Launched by EC’s Digital Agenda: Startup Europe initiative

GigaOM ResearchThe research analyst division of tech publisher GigaOM. Provides expert industry analysis on the cloud, mobile, cleantech and consumer technology sectors

GigaOMOne of the top 10 technology sites according to TechMeme. 5.5-million strong community

John and appsStreamGlider Inc., December 2011

Create a European app economy model and jobs profile using surveys and interviews with various stakeholders

Assess and model market size and near-term forecast/potentialProfile job types related to mobile apps and analyse the size (how many people) of each category

Generate ideas and solve key problems affecting the app economy using crowdsourced ideation challenges

What is Eurapp?The goals and aims are to...

“Apps”, what kinds of “apps”?Mobile apps, social API sets

“Shape the Future App Economy of Europe”Our distinguished speakers

09:00 Martin Hahn, “Introduction to Startup Europe and motivation for Eurapp”09:15 John Breslin: “The Eurapp project: a study of the European app economy”09:30 David Card “Initial results from surveys / interviews with stakeholders”10:00 Coffee10:30 Lightning talks: “For growing the app economy in Europe, there are some bottlenecks that need policy action” (Peggy Anne, Ruud, Kumardev, Tanguy)10:50 Mapping session to brainstorm top hurdles and suggestions on how to overcome them12:30 Lunch13:30 Lightning talks: “Our company's measures for success in the app aftermarket, and barriers to achieving them” (Ben, Eiso, Andreas, Cornelius)13:50 Breakout mapping session to brainstorm success measures and how to achieve them15:30 Coffee16:00 Discussion around outcomes from both mapping sessions

Working workshop scheduleThe format for the rest of the day

Workshop formatTalks from stakeholders on experiences, mapping sessions

“For growing the app economy in Europe, there are some bottlenecks that need policy action”

Brainstorm the primary bottlenecks experienced by European app companies (directly related to European location)

No UI skillz here...

We have grads 4 U!

“Our company's measures for success in the app aftermarket, and barriers to achieving them”

In the app aftermarket, what are a company’s main barriers to success in achieving their desired success metrics (monetization, downloads, etc.)?

Crowdsourcing solutions: July-August 2013Two innovation challenges, with prizes of $5000 each

Ask JohnThanks for listening.

Please tell your contacts about the Eurapp project, our workshops and the crowdsourcing ideation challenges

www.eurapp.eu