joe mucheru - marketing & social research association...
TRANSCRIPT
![Page 1: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/1.jpg)
Joe Mucheru Google SSA Ambassador and East Africa Lead
![Page 2: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/2.jpg)
Past revolutions (double click to view video)
![Page 3: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/3.jpg)
Evolution of digital advertising
1994 2010
$0
$62B
![Page 4: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/4.jpg)
What’s next? Everything’s going digital
![Page 5: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/5.jpg)
Major trends
They’re looking for you
Mobile first
Next generation creative
Buy audiences, not sites
![Page 6: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/6.jpg)
They’re looking for you
Source: iStockphoto.com, RichVintage
![Page 7: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/7.jpg)
Converse Domaination
![Page 8: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/8.jpg)
Mobile first
![Page 9: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/9.jpg)
High-tech creative (double click to view video)
![Page 10: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/10.jpg)
High-tech creative
![Page 11: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/11.jpg)
High-tech creative
![Page 12: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/12.jpg)
Buy audiences, not sites
![Page 13: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/13.jpg)
What is audience buying?
![Page 14: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/14.jpg)
Inventory Aggregation Exchanges & Networks
Bid/Optimization Technology Real-time Bidders
Data Providers Audience Information
The ecosystem is changing
![Page 15: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/15.jpg)
The ecosystem is changing
![Page 16: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/16.jpg)
What is Real-time Bidding?
![Page 17: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/17.jpg)
Google Integrated Solution: Simplify, Perform, Open
A
U
D
I
E
N
C
E
A
D
V
E
R
T
I
S
E
R
S
P
U
B
L
I
S
H
E
R
S
![Page 18: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/18.jpg)
Google AdWords Display Ad Planner
![Page 19: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/19.jpg)
What’s next from Google?
![Page 20: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/20.jpg)
Google Integrated Solution: Simplify, Perform, Open
![Page 21: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/21.jpg)
Google Integrated Solution: Simplify, Perform, Open
![Page 22: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/22.jpg)
Google Integrated Solution: Simplify, Perform, Open
![Page 23: Joe Mucheru - Marketing & Social Research Association ...msra.or.ke/documents/conferences/2014/MSRA-Conference-2014-Go… · Converse Domaination . Mobile first . High-tech creative](https://reader035.vdocuments.site/reader035/viewer/2022080720/5f7a1511a9a99a09725e961c/html5/thumbnails/23.jpg)
Thank you.
http://www.thinkwithgoogle.com/