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TABLEOFCONTENTS

EXECUTIVE SUMMARY ........................................................................................................................................... 3

SECTORAL ANALYSIS ............................................................................................................................................. 5

FUNCTIONAL AREA ANALYSIS ............................................................................................................................ 6

CITY BASED SCENARIO .......................................................................................................................................... 7

WORK EXPERIENCE BASED ANALYSIS ............................................................................................................ 8

METHODOLOGY ....................................................................................................................................................... 9

ANNEXURE ....................................................................................................................................................... 10-12

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OVERALLJOB INDEXThe job speak index of October-12 shows a streak of optimism. Hiring activity for October 12 is 3% higher

than what it was last month. However, this does not mean revival in India Incs employment scenario, but

does indicate slow improvements in sectoral hiring activity. Almost all the top industry sectors saw positive

movements in their hiring levels in Oct-12 when compared to Sep-12.

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SECTORAL ANALYSIS

An in-depth analysis of the indices shows that

Banking and BPO sectors have seen maximum

movement in their hiring activity with the job

speak index moving up by 15% and 11%

respectively in Oct-12 when compared Sep-12.

Both, Auto and Telecom sector saw hiring

activity pick up by 6% respectively during the

same time period. However, not much action

was witnessed in IT- Software, Construction and

Insurance sector as the hiring levels for these

sectors remained steady in Oct-12 when

compared to Sep-12.

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FUNCTIONALAREA ANALYSIS

Mirroring hiring trends of ITES sector, the

demand for professionals working in the

sector moved up by 15% respectively in

Oct-12 over Sep-12. The demand for

professionals in project management and

marketing moved up 12% and 8%

respectively during the same time period.

Professionals in Accounts, HR and Sales

witnessed increase in their hiring levels

within the range of 2% and 5%

respectively in Oct-12 over Sep-12.

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CITY BASED HIRING SCENARIO

Among the top metros, Mumbai and

Bengaluru saw hiring levels pick up

by 5% and 3% respectively in Oct-12

over Sep-12.Delhi, Chennai and Pune

witnessed stable hiring levels, while

both Kolkata and Hyderabad saw

hiring levels dip by 8% respectively

in Oct-12 when compared same time

a month ago.

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WORK-EX BASEDSCENARIO

Barring professionals in the 13 to 16 years experience bracket which witnessed 3% increase in their demand,

hiring activity for all other experience brackets remained stable..

Percentage share of jobs across experience levels

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METHODOLOGY

The Naukri Job Speak index from Feb10 includes both online jobs as wells as jobs acquired from existing

clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job

postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market.

Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the

effect of the Jobs added by the tele-sales team.

On the basis of job listings added to the site every month, the data shows an increase or decrease in the index.

To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent

months have been indexed with data of July 2008. The monthly report shows hiring trends across industry

sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller

cities, niche industries etc. owing to a small base, but more than 42000 clients using Naukri.com leads to high

reliability of the data.

Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The

total jobs on site are defined as:

Total Jobs: Jobs Added + Jobs Refreshed

Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and

therefore indicates that the position is still open.

Disclaimer

The data is only representative of the listings on Naukri.com. Our analytics team has used statistical

techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a

statistical margin of error

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ANNEXURE

Sectoral Data

Upward movement of the index as compared to the previous month

Dip in the index

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Functional Area

Upward movement of the index as compared to the previous month

Dip in the index

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Cities

Upward movement of the index as compared to the previous month

Dip in the index