with job advert writingHOW TO ENGAGE CANDIDATES

Jade & JackWith

of candidates that visit our site are only looking at job adverts

?% Job Ads this way

Do you know how long candidates stay on our job adverts for?

1–

3 m

ins

3–

6 m

ins

0–

10

se

cs

11–

30

se

cs

31

–6

0 s

ec

s

Users leave job ad pages in 10 seconds or less

But clients spend much more time on pages

1–

3 m

ins

3–

6 m

ins

0–

10

se

cs

11–

30

se

cs

31

–6

0 s

ec

s

Why?Create no engagement

The good news is we can change that

Following some basic principles

First and foremost they need to be short

Yes Kurt, just like you

Don’t overload your job ad

In the first 150 charactersAnswer. . .

Where?What?

When?

Why?

How much?

What: [Position]When: Immediately Where: Buckinghamshire How much: £30-35k

Use the upper left area of the ad for key information

Keep Important information above the page fold

…and the text

…after all this isn’t PowerPoint

Use Bullets

…and the text

Use 1 or 2 sentences in paragraphs, not 4 or 5

X

X

…and the text

The headline to state the job title, ONLYChicken Plucker

Have you used google Adwords

. . . and measure

Back to the ad

Update your content regularly

Position Vacant

Position Vacant

Back to the ad

Don’t duplicate job references and job titles

Use natural keywords & variants to rank higher

Provide a clear call-to-action directing the reader’s attention to apply

One job per ad. Avoid posting multiple jobs at once

And don’t forget the ‘why’

Looking for a driver over Christmas

Or are you looking for Santa Claus?

. . . If not

33% Better benefits 28% The challenge22% Improved work/life balance

Motivators

Here’s one I prepared

What: Commis Chef When: Immediately Where: Buckinghamshire How much: £14 – 15K

Why? Because Gordon Ramsay was a Commis Chef too

Learn new skills and boost your CV working with senior chefs at this award-winning 4-star hotel. If you’re ambitious and passionate about food, we’d love to hear from you.

Benefits:• Discounted food, drink and accommodation• 28 days’ holiday – increasing to 33• Pension Scheme• Free use of in-house leisure clubs• Free meals while on duty• Flexible working hours• Training and development oppotrtunities

Requirements:NVQ Level 1&2 Some hotel or restaurant experience

Apply now:Send us your CV using the apply button below.

Now, for a quick test

Spot the difference

That's all for now2km