INTRODUCTION

Pakistan Environmental Protection Agency (Pak-EPA) has been established under section (5) of Pakistan Environmental Protection Act, 1997 (PEPA). Basic functions of Pak-EPA are to enforce the PEPA-1997 at rules & regulations, approve Environmental Impact Assessment (EIA), Initial Environmental Examination (IEE) at issues certificates for establishment of environment labs in the Islamabad capital territory. Pak-EPA is mandated to prepare or revise, and establish the National Environmental Quality Standards with approval of the Council; take measures to promote research and the development of science and technology which may contribute to the prevention of pollution. protection of the environment, and sustainable development; identify the needs for, and initiate legislation in various sectors of the environment; provide information and guidance to the public on environmental matters; specify safeguards for the prevention of accidents and disasters which may cause pollution; and encourage the formation and working of nongovernmental organizations, community organizations, and village organizations to prevent and control pollution and promote sustainable development. The Agency may undertake inquiries or investigation into environmental issues, either of its own accord or upon complaint from any person or organization.

Directorates of Pak EPA are:

Legal and Enforcement Directorate EIA / IEE / SEA Directorate National Environmental Quality Standards (NEQS) / Labs Directorate National Biosafety Center (NBCs) Directorate

AIM OF ADVERTISEMENT

The advertisement is aimed to attract young graduates from top universities of the country to come be part of a Pak EPA, a government agency serving a

significant purpose, but with relatively insignificant rocognition.

With much attractive opportunities available in the market, a great sense of purpose and belonging needs to be put in front of the target audience, which

makes them prefer the job that appeals to their passion, over the one that comes with fancy perks.

Development Of Advertisement

Background

The choice of background holds the key to grabbing the attention of the audience in the first glance. As the quote goes; “a picture is worth a thousand words”, the

choice of a strong image that supports the cause was critical.

The image chosen is of a flower blossoming out of barren land, indicating the first sign of positive change towards a better future.

Catch Line

“COME BE THE ARCHITECHT OF A BETTER FUTURE FOR THE COMING GENERATIONS”

The chosen catchline is meant to appeal to the the sense of purpose of the audience, inviting them to come be a part of the organization where their skills and capabilities would be put to test to the limit, and where the future of the

country would depend on their actions.

With the added sense of responsibility and enpowerment, the chosen candidates would be enpowerd to explore their potential and make their mark in a league of

their own.

Bottom Line

“BE THE CHANGE YOU WANT TO SEE IN THE WORLD”

The quote from one of the greatest leaders ever to emerge from the subcontinent holds a greatr inspirational message, and its addition to the advertisement text is

meant to appeal to the self esteem and purposive side of the audience, adding inclination to apply.

Summary

“The essence of the programme is hiring and grooming the most persuasive young graduates, equipped with the competence and

confidence to take on increasing levels of professional responsibility and excellence.”

The summary of the job briefly, but effectively covers all aspects pertinent to the job, that not only appeal to the challenging side of the candidates, but clearly put

forward the eligibility criteria that the employer is looking for.

In addition to whats needed, the summary covers whats there for the applicants and where the company wants to see the future employee over the years to

come.

Requirements

Management Graduates from Top Ranked Universities (i.e. LUMS,IBA,NUST)

Excellenet Interpersonal & Communication Skills

Proficient in MS Office & Basic Computer Applications

Self Motivated & Organized

The minimum requirements for the job entail the compulsory elements every organization would like to see in their MTOs.

However, the added requirement of the applicant being a management gratuate from only the top universities of the country is meant to get the very best of the

talent on board, aimed at getting the best of productivity and standards.

Responsibilities

Rotation Through All Departments

Assisting International Consultants, Experts & Seniors In Assigned Tasks

Keeping Liaision With Ministries, International Funding And Donors On Behalf Of EPA.

Capacity Building & Provision Of Public Awareness

The responsibilities that make part of the advertisemnet cover all the basic functions that the applicant would be required to perform during the course of

his service with the organization.

Key focus, however remains on the factors relivent to the industry, including performance of staff, liaision, and assistance functions.

CONCLUSION

As a whole, the advertisement has been designed to attract the attention of the target audience, attracting them with the idea of giving them a sense of purpose, that goes beyond the desire for perks and bounties that others may offer, without

lowering the standard bar at all.