Top 17 Mobile Job Ad Platforms

The Mobile MajorityLinkedIn says they are on their way to having 50% of their traffic being mobile. This trend cannot be ignored if you spend time, money, and/or resources on:1) LinkedIn Recruiter -- jobs advertised through InMail, postings, and sharing2) Job Wrapping -- automatically posting multiple jobs from your ATS to LinkedIn3) Job Postings -- one-time paid advertisement for a single job4) Job Sharing -- You and your team sharing specific job ads across your news feeds to solicit referrals

LinkedIn Mobile Job Ad RankingsThe LinkedIn Mobile Job Ad Rankings are based on the following criteria:1) Branding -- Is the company logo easy to see and recognize?2) Media -- Is a video or image present to tell the employer brand story?3) Mobile -- Is the page built with responsive design making it easy to read on mobile?4) Call-to-action -- Is it clear and easy for candidates to take desired actions?5) Appeal -- Does it attract attention, and make candidates want to learn more?

#16: CareerBuilderCandidates see an ad in their news feed about companies hiring. The URL says jobs.AOL.com. It’s worth a look.The bad news is that as soon as the candidate clicks through, they see an ad for LensCrafters.Nothing else matters for most candidates. They’ll never make it to the job content CareerBuilder wants them to see.

#15: Bullhorn ReachThe ad in the news feed is not necessarily compelling, but hey, there are recruiters out there looking for jobs.In this case, Bullhorn Reach doesn’t show you ounce of the job without signing in for daily job alerts.This is a definite turn-off for candidates, and provides a major point of friction in getting to what they want to see.You simply cannot afford that on a mobile device.

#14: TheMuseTheMuse is well known to have some of the best designed company and job pages around. The unfortunate thing for employers is that the number one priority for TheMuse is to build their own community, not yours.The candidate in this case clicks on an ad for Comcast in their news feed, and is promptly prompted to like TheMuse on Facebook. This page would rank far higher if not for that. Comcast is spending money to build TheMuse’s community.

#13: DiceMost candidates will associate Dice with hiring for technical positions. That’s the good news here.The bad news is that the Dice brand is the dominant brand, and not that of the actual employer.Dice ranks a bit higher as you can actually get to the job ad without any friction such as registering for an account.That said, it’s not an inspiring job ad since it contains no actual description.

#12: TaleoLots of big ATS’s for enterprise companies will have a problem with LinkedIn Mobile Job Ads, and Taleo is no exception.They have a feed going straight to LinkedIn, and it’s a feed of non-mobile, un-branded job ads.This is an extreme issue for global brands using Taleo. Especially if 50% of LinkedIn users see these job ads.

#11: JobviteJobvite has one of the most popular social recruiting platforms on the planet. You’re likely to see multiple of their client’s job ads in your news feed everyday.The problem is that the job ads are hard to read, and have minimal appeal.The only thing going for these job ads is that they have prominent branding for the employer, and that’s about it.

#10: Kenexa Much like Taleo, Kenexa is automating feeds to LinkedIn for some of the biggest companies on the planet.Unfortunately, Kenexa also suffers from the same issue of non-mobile friendly job ads being produced as a result.The good news with Kenexa is that you do get some branding. The bad news is that it is next to impossible to read anything without a great deal of effort.

#9: ReqCloud ReqCloud is very interesting in the case of LinkedIn Mobile Job Ads. It’s interesting because there is a great deal of engaging content in the job ad. You quickly see branding and media on the page. That’s a big plus.However, the job ad is not actually mobile friendly. This is a very big problem. By making their pages responsive, ReqCloud could move much farther up these rankings.

#8: SmartRecruitersThe SmartRecruiters job ad seemed like a very standard job ad for mobile. The page is mobile-friendly, and has a very clear call-to-action.The challenge here is that there is no branding for the company. In fact, you have to work very hard to figure out who the company actually is.The other challenge is that there really is no appeal. Nothing really stands out. It’s a good, basic mobile job ad.

#7: iCIMSiCIMS creates a good, straightforward mobile ad that contains the essentials, although with a mechanical feel.This job ad does a great job of showing the logo, and driving clear calls-to-action. The job description is evident as well.The downfall is that there is not much appeal. I like the idea of the “email this job to a friend” button. I just don’t know who would want to click it outside of an employee for that company.

#6: JobScore This is the first of a series of examples we’ll see with a mobile-friendly and clean design. JobScore does a nice job with branding, and presenting the job in a clear fashion.The two challenges that come up are that there is no obvious call-to-action such as applying or sharing with a friend.It’s a nice, solid mobile job ad altogether.

#5: Jobs2Web This is a very interesting mobile job ad as it comes from a pioneer in recruiting technology, Jobs2Web. Of course, they are now SuccessFactors.The branding is solid on this job, as are the details provided. The call-to-action for applying is also very clear. All of this is served in a mobile-friendly format, which gives it the high marks.As for media and appeal, not so much. It will be interesting to see if SuccessFactors develops that further.

#4: Greenhouse Greenhouse takes the basics of the job ad and transfers them well to their mobile ads on LinkedIn.The job ad has clear branding on a page that is mobile-friendly. The call-to-action at the top could actually take you away from the page, but scrolling down you see you can actually apply on this page which is nice.Adding media to these pages will likely tell a better story in the future, and create more appeal.

#3: Lever Lever is one of the new players in the ATS market, and it’s clear they focus on clean design.They’ve done a nice job of creating a branded and mobile-friendly job ad. There’s also a clear call-to-action placed prominently above the job description.It will be interesting to see how Lever evolves in telling the employer brand story through mobile job ads.They’ve got a definite opportunity for adding media and appeal to the page.

#2: Workday Workday has been a hot name in the HCM space, and their recent entry to the ATS world has been much anticipated.Their initial entry in mobile job ads is very solid. They’ve provided prominent branding in the news feed and on the page. There are also clear calls-to-action for applying and sharing.All of this is presented in a mobile-friendly format which is appealing to the eye.The next step for Workday will be to incorporate media which will increase the appeal.

#1: RolePoint This is a fantastic mobile job ad, and the best for several reasons. The first reason is that there are images of employees on the cover. It’s also great that you see the person hiring front and center.The page is organized in a mobile-friendly format, and does a good job of providing an apply prompt plus the recommend a friend prompt.This job ad easily has the most appeal to the eye as well.

Bonus: OngigIt’s difficult to be objective when putting your own company’s product into these rankings. Thus, Ongig will be unranked.That said, Ongig pays very close attention to the details with LinkedIn Mobile Job Ads. These job ads are well-branded, mobile-friendly, and have clear calls-to-action.And the one thing that Ongig has that no one else does is video in a private video player. One thing Ongig will want to make more obvious though, is that there’s a written job description lower on the job ad.