joanna boguniewicz, phd eng. director of the international relations office opole university of...

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Joanna Boguniewicz, PhD Eng. Joanna Boguniewicz, PhD Eng. Director Director of the of the International Relations International Relations Office Office Opole University of Technology Opole University of Technology Creating strong sector connections Creating strong sector connections with with emphasis on the created cluster : emphasis on the created cluster : the experience of the experience of Opolskie in Poland. Opolskie in Poland. Open Days 200 Open Days 200 7 7

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Page 1: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Joanna Boguniewicz, PhD Eng.Joanna Boguniewicz, PhD Eng. Director Director of the of the International RelationsInternational Relations Office Office Opole University of TechnologyOpole University of Technology

Creating strong sector connections with Creating strong sector connections with emphasis on the created cluster : emphasis on the created cluster : the experience of the experience of Opolskie in Poland.Opolskie in Poland.

Open Days 200Open Days 20077

Page 2: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Clusters conceptsClusters concepts

Clusters definitions by Michael Porter (1990) A business cluster is a geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally.

Cluster today

A cluster is defined better by its functions than by its products. Instead of only relating companies of one specific economic or industrial sector located in a geographical area, today these companies cluster around suppliers of prime matter, type of technology, strategy, type of buyers and even because of competitors from other industries.

Page 3: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

The concept of clusters is not a new one, however in Poland it has been discussed for only few years.

The cluster approach became popular for the reinforcement of regional policy development.

The University shall support cluster development with regard to regional conditions.

Cluster analysis should be based on evaluation of local patterns and pointing out: relative strengths and weakness.

Types of business clusters: Technological clusters and Historical clusters based on the know-how.

Clusters conceptsClusters concepts

Page 4: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Opole University of Technology - OUTech (comprising of 6 Faculties, over 950 employees and 12000 students) follows rapid development, attaches great importance to the cooperation with commercial institutions and actively promotes research in order to increase industrial growth in the region.

Considering the importance and complexity of cluster creation, the OUTech supported the idea in the Opolskie Voivodship.

OUTech has identified the requirements for cluster implementation, the development of methodoology and training.

Project „Regional Cluster Projects Promotion Office” is coordinated by Academic Entrepreneurship Incubator at OUTech and supported by Integrated Operating Programme for Regional Development - ZPORR, action 2.6.

Clusters in OpolskieClusters in Opolskie

Page 5: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Objectives of the training project:

- train a group of institutions (local governments, business support centers, chambers of commerce and industry) to promote and popularize the idea of industrial clusters, as well as to set them up and coordinate their co-operation

- present the knowledge on how to establish and manage a cluster. Teach beneficiaries how to work in groups, facilitate business meetings, control stress, negotiate and moderate discussions

- show the real-life and specific examples of business co-operation, thus abolishing beneficiaries' negative stereotypes about sectoral competition

Clusters in OpolskieClusters in Opolskie

Page 6: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

How do clusters develop ? How do clusters develop ?

There is no universal method for cluster development. All over the

world different methodologies originate, simply because there are

several cluster classifications possible and each one is unique.

IndustriesSurrounding of industry*

Research Community

*Institutions for collaborationeg. financial institutions, transport etc.

Cluster

Page 7: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Background of cluster development in Opolskie:

Silesia region is compised of the Opole Voivodeship and neighbouring districts of Lower Silesia and the Silesia Voivodeship

The forest area in the Opole Voivodeship is 219,6 thousand ha including 10534 ha of forests owned by the Treasury

The proximity of the western border creates great export possibilities (both, of goods and services)

The latest woodworking technologies and training centres for numerically controlled machines (CNC)

The region is famous for its long tradition of furniture production

Clusters in OpolskieClusters in Opolskie

Page 8: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Clusters in OpolskieClusters in Opolskie

„Silesian Carpenter” („Stolarz śląski”) is the existing cluster in Opolskie voivodship.The cluster formed by the group of 45 enterprises consists of three main circles of cooperation.

The first one is comprised of closely connected entrepreneurs from the woodworking industry (forestry, production of wood and wooden articles, furniture production, woodwork, production of pulp and paper).

The second circle is composed of companies connected with woodworking industry: as transport companies, machine industry (producers and importers), chemical industry (producers of paint, varnish etc), service companies (assembly services) etc.

The third circle is created by institution indirectly connected with the industry, such as financial, research and development institutions and associations.

Page 9: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Why do clusters work?Why do clusters work?

Gathering in clusters allows to capitalize economic relations between specific industrial sectors and provides the way to help define the economic development strategy for a region.

Better access to employees, suppliers and specialized information.

Access to public goods (universities).

Importance of cluster for small and medium size companies and regional promotion.

Location is self-reinforcing – increasing returns.

Page 10: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

The following issues concerning clusters have been arisen:

general (organizational) lack staff ( human factor), rules of law, raw

materials, cooperation within clusters of the same branch, documents’

circulation;

marketing  market research, the promotion of the cluster of

products, coordination of marketing activities, logistics, craftmanship

prestige improvement;

financial difficulty of gaining the working capital, difficulties with

financial services, professional drawing up of proposals, technological

barrier, industrial design of goods

WWhat problems exist?hat problems exist?

Page 11: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

No specific programs for clusterisation exist Lack of undestable information for company owners Un-traited staff promoting and consolidating cluster High costs of consultants specialised in clusterisation Thera are no standard criteria for promotion

Frequently, the companies representing the same branches see each other as competitors and consequently, the cooperation between them is difficult, or even impossible

The experience of Opolskie region proves that the barriers can bebroken down

Which issues must be solved? Which issues must be solved?

Page 12: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Force behind cluster formation:

Universities: regional strategies to create clusters based on the research institute that managing in areas of common interest

Leading Companies and Entrepreneurs’ Attitude: the collaboration and partnership being not only needed on the companies‘ level but also among R&D and the local authorities' organizations,

Active Government Support (Voivodship, Chamber of Commerce): the cluster can benefit from the founds for the regional development strategy as important issues in the region’s growth.

Competitive Intelligence & Networking

Success factors in OpolskieSuccess factors in Opolskie

In our case, the wood cluster has been created and there is a promising perspective for the food processing industry to develop new cluster.

Page 13: Joanna Boguniewicz, PhD Eng. Director of the International Relations Office Opole University of Technology Creating strong sector connections with emphasis

Opolskie region

Contact details :

Opole University of Technology

Joanna Boguniewicz

[email protected]

Thank you for your attention !