jn 1936 mtnlads-getting started2 · mtnl ads is a portal that allows organizations to create/run...

Getting StartedGuide

www.mtnlads.in

http://www.mtnlads.in


Introduction 3

Registration 4

Creating a new campaign 6

Campaign approval 14

Add funds 16

Add funds – Recharge account balance 16

Enable campaign 21

Notes 22

MTNL Ads Getting Started Guide

www.mtnlads.in

Contents


Introduction

MTNL Ads is a portal that allows organizations to create/run and monitor Email

Advertisement campaigns for their products/services. The advertisements are displayed as a

Signature in Emails sent/received by MTNL Mumbai broadband email users.

As advertisements are appended to Emails as a signature, the

advertisements need to be in a specific format. An advertisement can consist of one line (of at

most 80 characters) and an URL.

A sample advertisement is given below

______________________________________

STOP SPAM, STOP Virus, SAVE Bandwidthwww.safentrix.com______________________________________

MTNL Ads portal allows organization to create and monitor advertisement campaigns.

Statistics and Graphs relating to the advertisement performance are made available to

Advertisers to gauge advertisement campaign performance.

This guide helps you get started on MTNL Ads. Explaining concepts along

the way, you can follow the instructions in this guide to get your first Advertisement campaign up

and running.


3To Contents Page www.mtnlads.in


2. Enter all the details asked for.

3. Select an user name and enter it in the “User name” field.

4. Select a password and enter it in “Password” as well as “Confirm Password”

fields.

5. Enter the response for CAPTCHA (you may get a different CAPTCHA than what

is being shown above).

Registration

The first step in working with MTNL Ads is registering for a Free account. Follow the

instructions below to obtain an account:

1. Visit http://www.mtnlads.in/register.php. That will bring up the following page.




6. Registration to MTNL Ads requires that user agrees to the provided Terms of

Service. To do the same, click on “Terms of Service” link, review the same and

check the box next to “I agree to Terms of Service” field.

7. Click on “Register”.

8. MTNL Ads will register your account and display the following dialog:

9. An email will be sent to the specified Primary Email account with an activation

link as follows:

10. Click on the confirmation link (indicated by a Red Oval). Please note that this

has to be done within 2 days of registration.

11. MTNL Ads will successfully register your account.

12. Now, you will be able to login to MTNL Ads Control panel and create/activate

your Advertisement campaign.




3. Click on the “Add New Campaign” (Highlighted by a Red Oval)

4. That will display the following page:

Creating a new campaign

After registering for a MTNL Ads, user can login to the Control panel and create/run advertisement campaigns by following these steps:

1. Login to MTNL Ads Control panel from

2. When you login the first time, there will be no campaigns associated with your account and you will see the following screen:

http://www.mtnlads.in/login.php



http://www.mtnlads.in/login.php


5. Enter the Campaign name (highlighted by Red Oval above). This should be a

descriptive text that can be used to identify the campaign (e.g., “MTNLAds

September 2016 Promotion”).





6. Enter the Advertisement text (Highlighted by Red Oval above). This is the text that

gets displayed to the end user (e.g., “Get Protected by the Best Free Email

Security Service”). It can be a maximum of 80 characters and should conform to

the MTNL Ads Advertisement content policy.



7. Enter the overall Budget (in INR) for this campaign in the “Maximum Budget” field

(Highlighted by Red Oval above) . You can change the overall budget anytime

during lifetime of an advertisement campaign. Once the campaign reaches this

budget, MTNL Ads automatically disables it.




9. You can specify the bid per email for your campaign in “Max. Bid / email” field

(highlighted by Red Oval). The amount should be specified in INR and the

minimum value can be INR 1.00. If you are not sure about the value to specify,

you can start with minimum bid (INR 1.00) and tweak it upwards as required.

8. You can control the daily spend on the campaign by specifying a Maximum daily

budget. If your campaign exhausts its daily budget, it is suspended for rest of the

day. By specifying an overall budget and a daily budget, you can control the

number of days the campaign will run for. Specify the daily budget in INR in the

“Max. Budget / Day” field (highlighted by a Red Oval).




11. We would recommend that you make your bid (per email) equal to or slightly

above the average seen above. That will make sure your advertisement gets

displayed. Every time your advertisement is displayed, a charge equal to bid

amount will be made to the campaign.

10. MTNL Ads provides the lowest winning bid for the last 7 days to help you price

advertisement bids. This data can be obtained by clicking on the “Bid History”

link. That will display the following graph (data might vary)

11


12. MTNL Ads advertisements consist of a line of text and an URL in which the Email

recipient may click. When recipient clicks on the link, they will be lead to the site

specified in the Advertisement. In On line advertising terminology, this is also

referred to as “Landing page”. Specify the landing page in the “URL – Site” field

(highlighted by a Red Oval above).




14. Click on “Add Campaign” to add the campaign.

13. The final detail to be entered is a Brief Description of the Advertisement

campaign. This is never displayed to end users, but may be looked at by the

Editorial team for clarification. If you do want to include some clarification for the

Editorial team, this is the best place. Enter the description in the “Brief

Description” field (Highlighted by a Red Oval).




Campaign approval

By default, in the Login home page, all campaigns created during the last one year are

displayed.

All new campaigns are moved into the “Waiting for Approval” stage. When you add a

new campaign, you will see the same in Control panel as follows:




They are manually inspected by the Editorial team and once Approved, you will see

the Advertisement as follows:

If the campaign is not approved, you will get an Email giving reasons for the same.

Then you can edit the campaign and re-submit it for Approval.

It could take up to 24 hours to approve a campaign.




Add funds

Once your advertisement has been approved, you will need to Add Funds to your

Account so that the campaign can be activated. This process is called “Recharging” the

account,

MTNL Ads has a minimum recharge of INR 5000. You will need to recharge your

Account balance by at least the Overall budget for the advertisement you want to activate.

For example, if you want to activate an advertisement with Budget INR 7500, your

account needs to have at least INR 7500 and therefore, you must recharge by at least

INR 7500.

You may follow the appropriate instructions to add funds.



Advertisers can add to funds by following these instructions:

1. Login to MTNL Ads Control panel. That will bring up the following screen.

Add funds: Recharge account balance


2. Click on “Account Information” link (Highlighted by Red Oval above). That will

bring up the following page.




3. Click on “Recharge” button (indicated by Red Oval above). That will bring up the

following screen

4. Enter the amount to be recharged (in INR) in the “Recharge Amount” field

(Highlighted by Red Oval).




5. Click on “Update” button (highlighted by Blue Oval). That will display the overall

Charges in INR (including taxes and fees) as below.

6. The full recharge amount will be given in “Total Charges” field (highlighted by

Green Oval),

7. You can pay by Credit Card by clicking on the “Pay Online” link (highlighted by

Red Oval).




8. Kindly note that Account Recharge is not refundable and can only be used for

running advertisements. An alert indicating the same will be displayed as follows:

9. Click on “OK” to accept the terms.

10. This will take you to the Credit Card payment Gateway. You should follow the

instructions in the Payment Gateway site to complete the transaction.

11. You can check your Account balance after the transaction by going to “Account

Information” page.




2. If your campaign is not visible, select “All Campaigns” from “Status” combo box

(highlighted by Blue Oval) and click on “Search” button (Highlighted by Green

Oval).

3. Your advertisement campaign will be shown in inactive state.

4. Click on “Enable” link (Highlighted by Red Oval) next to your Advertisement

campaign to enable it.

5. MTNL Ads will now enable your Advertisement campaign. Your advertisement

will be considered for display with immediate effect. From this point onwards,

your Advertisement will be shown in Active state as follows:

Enable Campaign

Once funds have been added to Account balance, the campaign can be enabled by

following these instructions:

1. Login to MTNL Ads Control panel. That will display the following screen




Once your campaign is Active, MTNL Ads starts generating detailed statistics on the

performance of the campaign. This can be seen by clicking on the Advertisement campaign

name in Control panel home page.

For details on how to generate and interpret Statistics and Graphical Reporting,

please refer to “MTNL Ads Guide to Monitoring and Optimizing Advertisement

Performance”.

Notes


6. The advertisement is Active (See the tick mark highlighted by Red Oval).

7. To see how the Advertisement is performing, click on the Campaign Name

(Highlighted by Blue Oval). The page will display various performance

parameters including CPC, CPM, Impressions, Overall cost etc.

5. MTNL Ads will now enable your Advertisement campaign. Your advertisement

will be considered for display with immediate effect. From this point onwards,

your Advertisement will be shown in Active state as follows:



jn 1936 mtnlads-getting started2 · mtnl ads is a portal that allows organizations to create/run...

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