jim herbolich director, academic affairs european foundation for management development

EDEN 2005 Helsinki, 20 June 2005EDEN 2005 Helsinki, 20 June 2005 Website: Website: www.efmd.org/celwww.efmd.org/cel

Jim HerbolichDirector, Academic AffairsEuropean Foundation for Management Development

EFMD CEL(Certification of

e-Learning)


EFMD EFMD

1. EFMD

2. EQUIS

3. CLIP

4. EFMD CEL


EFMD’s missionEFMD’s mission

to promote

excellence in management development


Network OrganisationNetwork Organisation

Over 500 Member Organisations in

over 65 countries

Self-financing through Membership Fees & Services


EQUISEQUIS

2: EQUIS (European Quality Improvement System)


The EQUIS Criteria FrameworkThe EQUIS Criteria Framework

CONTEXTAND

MISSION

STUDENTSAND

PARTICIPANTSFACULTY

PHYSICAL

RESOURCES

INTERNATIONAL ISSUES

CORPORATE CONNECTIONS

Executive Education

Programme Quality

Personal Development

Research & Development

Contribution to the community


Update EQUISUpdate EQUIS

• EQUIS: 82 Schools Accredited (24 Conditional)

- of which 29 outside Europe:Australia, Argentina, Brazil, Canada, China, Colombia, Costa Rica, Mexico, New Zealand, Philippines, South Africa, Singapore, United States of America.

– 27 Schools in the Pipeline (10 outside Europe)– New Applications: 15 per year on average


The EQUIS The EQUIS Accreditation ProcessAccreditation Process

• Application• Eligibility• Self-Assessment• International Peer Review• Decision by the Awarding Body• Guided Development (optional when applicable)


EQUIS ManagementEQUIS Management

EQUIS

CommitteeEQUIS

Awarding Body

Board

EQUAL

EQUIS

EFMD


Cost of EQUISCost of EQUISFee schedule for initial accreditation :

• Initial Payment: 7.200 € (due 30 days after the Application Data Sheet has been approved by the EQUIS office for presentation to the EQUIS Committee for Eligibility)• Main Payment: 12.000 € (due 30 days after the Self-Assessment Report is sent to the EQUIS office)• Final Payment - if full accreditation : 12.000 € - if conditional accreditation : 7.200 € - if non-accreditation : 0 € • Total if accredited : 31.200 €


CLIPCLIP

3: CLIP (Corporate Learning Improvement Process)


The CLIP Criteria FrameworkThe CLIP Criteria Framework

MISSIONMISSION RESOURCESRESOURCES

Positioning

Alignment

Strategy

Governance

Legitimacy

Design model

Management

Internal TrainingResources

- Core staff- Senior Mgt - Line Mg

External suppliers

- Selection

- Relationship

management

Internal Business Units

- Subsidiaries

External - Customers

- Suppliers

Participants- Selection

- Needs analysis

- Measurement

Portfolio

Design

Content

Delivery

Transfer

Coaching

Monitoring

Evaluation

•Innovation

&

Development

•Physical

Resources

•International

Perspective

LEARNING LEARNING PROCESSPROCESSQUALITYQUALITY

LEARNINGLEARNINGCONTEXTCONTEXTMARKETSMARKETS


The CLIP Process The CLIP Process

• Application • On-site Briefing • Guided Self-Assessment• On-site Peer Review• Peer Review Report • Awarding of a Quality Label• Action Plan for Quality Improvement


Cost of CLIPCost of CLIP

Fee Schedule :

• The total fee for the CLIP Review is 30,000 Euro. • Following the CLIP procedures, a first instalment of 15,000 Euro is paid at the beginning of the process (after the onsite briefing). • The remaining 15,000 Euro become due once the peer review has been

carried out. • The reviewed institution will also be charged directly by the reviewers for

their travel, accommodation and other direct expenses.


EFMD EFMD

4 : EFMD CEL(EFMD Certification of e-Learning)


EFMD CELEFMD CEL

EFMD CEL is a joint initiative between : the European Foundation for Management

Development (EFMD), the Swiss Centre for Innovations in Learning (SCIL),

University of St. Gallen, and Spirus Applied Learning Solutions AG.


Why EFMD CEL ?Why EFMD CEL ?

• There is a broad consensus that more effort is needed on quality improvement in e-Learning.

• The quality of e-Learning programmes vary widely.

• There is a need for a concept of quality improvement which is theoretically sound and also meets the expectations of practice.


Programme Eligibility Criteria Programme Eligibility Criteria

• Must be related to management education,• Must have the equivalent of a minimum of 100 hours of candidate learning effort,• Must include participant feedback mechanism,• Must have been operated at least once.

A programme is considered “e-Learning supported” if 20% of its overall duration is delivered by teaching or learning methods within the

e-Learning range.


EFMD CEL Quality CriteriaEFMD CEL Quality Criteria

Programme StrategyProgramme Strategy

PedagogyPedagogy

EconomicsEconomics

OrganisationOrganisation

CultureCulture

TechnologyTechnology


5 steps to EFMD CEL certification5 steps to EFMD CEL certification

Application & CEL-Eligibility

Self Assessment

Audit Team Visit& Student Interview

Awarding Body Decision

Certification


EFMD CEL ManagementEFMD CEL Management

CEL

Advisory Board

CELAwarding

Body

CEL Supervisory

Board

CEL Executive

Office

CEL Research Unit


EFMD CEL ManagementEFMD CEL Management

CEL Advisory Board

CEL Executive

Office

CEL Research

Unit

CEL Supervisory Board

Dieter Euler, IWP/SCIL University of St. Gallen

Sabine Seufert, SCIL, University of St. Gallen

Shahin Sobhani, Spirus AppliedLearning Solutions AG, CH

Jim Herbolich, Director of Academic Affairs, EFMD

Eric Cornuel, Director General, EFMD

CEL Awarding Body

StigHagstrom, Professor, Co-Director of SCIL (Stanford Center for Innovations in Learning, Stanford University, (US)

August-Wilhelm Scheer, Professor, Director of the Institute for Information Systems, University of Saarbrucken, founder of IMC (GE)

Michel Tarder, Professor, Director, iCampus(FR)

Nigel Paine, Headof People Development, BBC Training & Development (UK)

Richard Straub, Director of Learning Solutions, IBM Europe, MiddleEast and Africa, Chairman of the eLearning Industry(FR)

Omid Afnan, Director, Sun Microsystems(CA)

Dieter Euler, representative fromthe CEL Supervisory Board

Eric Cornuel, Director General of efmd, representative fromEFMD


CEL Certificate Awards in 2005CEL Certificate Awards in 2005

• Open University School of Management UK

• Volkswagen Coaching GmbH


Cost of EFMD CELCost of EFMD CEL• Initial Certification for one Programme: Total cost 12.500 Euros

- Initial Payment: 2.500 Euro (due 30 days after the Application Data Sheet has been approved by the CEL Executive Office for presentation to the CEL Supervisory Body for eligibility decision) - Main Payment: 7.500 Euro (due 30 days after the Self-Assessment Report is sent to the CEL Executive Office) - Final Payment: 2.500 Euro (one week after decision of CEL Awarding Body)

• Bundle Option

A bundle option price package will be given when two or three programmes are presented at the same time and in the same site visit. The price would be (all in Euros)

1st programme 2nd programme 3rd programme Initial payment 2500 -- -- Second payment 7500 7500 7500 Final payment 2500 1250 1250 Total 12500 21250 29000


Cost of EFMD CELCost of EFMD CEL

• One-year Option

A one-year option price package will be given when a second or more programmes are taken through the CEL certification process within 12 months. The price would be (all in Euros)

1st programme 2nd programme 3rd programme Initial payment 2500 -- -- Second payment 7500 7500 7500 Final payment 2500 2500 2500 Total 12500 22500 32500

• The insitituion applying for CEL certification will cover all costs involved with the Audit Team Visit.


EFMD CELEFMD CEL

The executive office for EFMD CEL is located at the Swiss Centre for Innovations in Learning (SCIL),

University of St. Gallen.

For more information, please contact –

Prof.Dr. Dieter Euler Dr. Sabine Seufert [email protected] +41.71.224.26.32 [email protected]

SCIL – Swiss Centre for Innovations in LearningUniversity of St. GallenDufourstr 40aCH-9000 St. Gallen, Switzerland

jim herbolich director, academic affairs european foundation for management development

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