Jim Brown & Rajiv Dant

Co-Editors

Society for Marketing Advances

November 3rd, 2006

• Continue to Increase the JR’s Impact Factor• Reinforce the Notion that the JR is a Broad-

based Marketing Journal • Heighten JR’s Visibility

– Academia – Practitioners – News Media

• Continue to Increase Author-Friendliness

Our Goals for the JR

We Are Always Looking for

Interesting & Insightful Papers Problem-Based

Research

Method-Based

ResearchTheory-Based

Research

Interesting &

Insightful

1. Journal of Marketing2. Journal of Marketing Research3. Journal of Consumer Research4. Journal of Retailing5. Journal of the Academy of

Marketing Science6. Marketing Science

Source: Hult, Neese, and Bashaw 1997

* These rankings vary study by study.

Journal of Retailing, circa 1925, PredatesJournal of Marketing by 9 yearsJournal of Marketing Research by 38 yearsJournal of Consumer Research by 49 yearsJAMS by 48 yearsMarketing Science by 57years

We Are Well Established(Relative Standing)

Journal of Retailing Ranking*

We Cover A Broad Number of Topics(Content Analysis 2001-2006)

Topic ArticlesPricing-Behavioral, Models, Strategic 26Internet 19Consumer Behavior 18Strategy 18Channels/Org./Sales 12Location/Performance 6Services 6Brand 6Promotion 4Atmos/Patronage 4Franchisng/Ent. 4Global 3Supply Chain 2Other 5

Topic ArticlesPricing-Behavioral, Models, Strategic 26Internet 19Consumer Behavior 18Strategy 18Channels/Org./Sales 12Location/Performance 6Services 6Brand 6Promotion 4Atmos/Patronage 4Franchisng/Ent. 4Global 3Supply Chain 2Other 5

And the winner

is….

New Manuscript Submissions

2002: 1172003: 1972004: 1652005: 2192006: 192 Estimated

Manuscripts Published2002: 222003: 212004: 242005: 222006: 31 Scheduled

We Have A Good Turn Around Time

Average Acceptance Rate = 13% Mean Reviewer turnaround = 33 days

• Periodic Invited Essays with Invited Commentaries

• Occasional Interviews with Leading Practitioners

• “Full Text” Initiatives– Shortly full text will be available on

ProQuest

New Initiatives

• Submit a Non-Academic Paper

• Submit a Purely Descriptive Paper

• Contribute Nothing New to:– Retailing Theories, or – Retailing Research Methods

• Overlook Cross-Cultural Implications– When Testing Existing Theories in

Emerging Markets

How to Get Your Manuscript Desk Rejected

We Want You to ...

Choose the Journal of Retailing as your first option for submitting your best research on retailing and related topics.

Continue to:Encourage your Colleagues and Doctoral Students to Submit their Best Work to the JR

Share with us your ideas for Growing the JR’s Impact

Thank You For your past support of the JR

In advance for your future support of the JR