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CONSUMER BEHAVIOUR OF TOOTHPASTE Minor 2 Assignment

Marketing Management in Industry (SML413)

Submitted to Submitted byMs. Mobina Akhtar Kartik Maniktala (BBA, K12664)(Assistant Professor) Bhuvnesh Malooka (B.Com, K13006) Shivangi Rawlani (B.Com, K12625)

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OBJECTIVES

To understand - consumer behavior

consumer buying process

product attributes that influence the

consumer buying behavior

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INTRODUCTIONINDUSTRY PROFILE

Oral care huge opportunities

Traditional products,neem

Increasing awareness

COMPANY PROFILEPatanjali Ayurved Limited,

FMCG

Acharya Balkrishna and Baba

RamdevHerbal products Profit for charity,

444 products 

DANT KANTI “Prakarti Ka Sach”

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SWOT ANALYSIS

STRENGTH

WEAKNESS Competitors

Colgate, Closeup

Variety, Colgate has 25 varietie

s

Color & taste

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Other company’s ayurvdic products

New ideas from other companies

THREATS OPPORTUNITY

More oral care products

Overseas market as Ayurveda

is expanding

Diversifying in apparels

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COMPETITORS

55%

4%

7%

22%

12%

Market Share

Colgate

Dant Kanti

Dabur

Pepsodent/Closeup

Others

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Consumer Company

Competitor

Conditions

MARKET ANALYSIS

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CONSUMER DECISION PROCESS

1 Problem recognition2 Information search3 Alternative evaluation4 Purchase5 Post Purchase BehaviorConsumer Decision Process

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CONSUMER FEEDBACK

• Positive- Have used the product• Negative- Different thinking about ayurvedic products• Neutral- Have not used product, toothpaste don’t matter and

ingredients are good

Positive Negative Neutral0%

10%

20%

30%

40%

50%

60%

Percentage

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CONCLUSION

More people are liking the product

Product has good growth

Still work is needed to get over other brands

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QUERIES

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THANK YOU