*JetBlue Airways

*Karen Uehara Chaparro.10/04/2023 04:55 a. m.1Fundacion Universitaria Konrad Lorenz

KEY FACTORS.

ANALYSIS.

S.W.O.T.

SUGGESTIONS.

10/04/2023 04:55 a. m.2Fundacion Universitaria Konrad Lorenz

*ABOUT JET BLUE…

*Is an American low-cost airline. The company is

headquartered in the Forest Hills neighborhood of the New York City borough of Queens.

Its main base is John F. Kennedy International Airport,

also in Queens. Go on Jet Blue Page Web.

10/04/2023 04:55 a. m.3Fundacion Universitaria Konrad Lorenz

*HISTORY.

*David Neeleman founded the company in February 1999 under the name

"NewAir". In September of that year, the airline has been granted 75 routes

at the international airport John F. Kennedy, and the formal authorization of the United States was received in February 2000, beginning operations

on February 11.

10/04/2023 04:55 a. m.4Fundacion Universitaria Konrad Lorenz

* JetBlue's founders had originally intended to call "taxi“ their company.

*The airline's founders also considered use as your base of operations to the Trenton New Jersey city, but this idea didn´t prosper.

*On March 26, 2009 was announced trip to San Jose the capital of Costa Rica.

* In mid-2009, JetBlue began daily flights on the route linking the cities of Orlando (Florida, USA) and Bogota (Colombia).

*HISTORY

10/04/2023 04:55 a. m.5Fundacion Universitaria Konrad Lorenz

*AWARDS.Year Award Source

2011 Best Airline Website Booking Experience U.S. Air Travelers’ Choice Award

2011 Best U.S. Budget Airline About.com

2011 Excellent Web Service 2010 Compuware Gomez Web & Mobile Performance Awards

2011 Best Value Airline (Domestic), Most Customer Friendly Airline, and Best Coach Class Experience

Travel 2011 Editor's Choice Awards

2011 Top Low Cost Airline for Customer Satisfaction JD Power and Associates

2010 Top Low Cost Airline for Customer Satisfaction JD Power and Associates

2010 Spot on list of Top Technology Innovators Across America Information Week 500

Source: http://www.jetblue.com/about/ourcompany/awards.aspx

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*TARGET MARKET.

*JetBlue's target market was people who would otherwise find themselves driving or taking a

coach. And yet, the passenger list is still pretty varied and not as

low-rent as you might anticipate. Partly this is due to the fact that

JetBlue specifically courts a higher class of passengers.

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*NATIONAL -INTERNATIONAL

Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet

*Flights from Bogota.

10/04/2023 04:55 a. m.8Fundación Universitaria Konrad Lorenz

Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet 10/04/2023 04:55 a. m.9Fundacion Universitaria Konrad Lorenz

*NATIONAL -INTERNATIONAL

Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet

*Flights from New York ( JFK ).

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Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet 10/04/2023 04:56 a. m.11Fundacion Universitaria Konrad Lorenz

*COMPETITIVE ADVANTAGES

*Low rates.

*Excellent customer service.

*Be on time 2/3 of its flights.

*Leather seats.

*Legroom.

*Do not pay more for speed, safety and comfort.

*TrueBlue.

*Personal TV.

*Appetizer at every seat.10/04/2023 04:56 a. m.12Fundacion Universitaria Konrad Lorenz

*Analysis( Main Economic Factors of

Airlines Industry)* Negative Aspects…

The cost of labor and fuel are the two most relevant to the civil aviation industry.

The profit margins are low in high-frequency routesThe cost of leasing is also highly relevant

The industry is in a new wave of consolidation:Avianca + Taca

LAN + TAMBritish Airways Iberia  +USA airways + Continental

Sector highly sensitive to economic cycles. In the last recession, the American industry cut routes, frequencies and small aircraft with low

levels of efficiency.The industry makes significant coverage to cover the oil price volatility.

10/04/2023 04:56 a. m.13Fundacion Universitaria Konrad Lorenz

*Analysis( Main Economic Factors of

Airlines Industry)*Positive Aspects…

Good corporate results expected.Favorable balance of supply and demand.

Weak dollar.Low interest rates.

Possibilities of extensive air penetration in ASIA and Latin

America.Strategic Alliances

10/04/2023 04:56 a. m.14Fundacion Universitaria Konrad Lorenz

*S.W.O.T.Strengths.

Low rates.

Excellent customer service.

Be on time 2/3 of its flights.

Leather seats.

Legroom.

Do not pay more for speed, safety and comfort.

TrueBlue.

Personal TV.

Appetizer at every seat.

Weaknesses.No availability Flights to Europe, Asia, Africa, Canada and parts of South America. (Less coverage of the market).

Strong competition from the airlines who have strategic alliances.

The JetBlue airline industry so far is a "baby" what makes you look like a brand poorly recognized and less experienced than the competition.

Opportunities.Competition to attract employees for belonging to JetBlue (Without violating ethical standards to transmit key information).

Work on the development to provide better security, speed andconvenience to customers, identifying their needs.

In the long term offer flights to new destinations.

Threats.Political changes such as the

prices for flight taxes.

Variability in the rate of change in the dollar.

Variability in the cost of oil and fuel.

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*SUGGESTIONS.

*Create new destinies to all continents.

*Offering snacks according to the typical tastes of customers.

*Create more strategic alliances for better positioning and market

coverage.*Build partnerships hotel to comple

te plans. 10/04/2023 04:56 a. m.16Fundacion Universitaria Konrad Lorenz