THE Atlantic Hotel’s breathtakingviews across St Ouen’s Bay,renowned Michelin-starred

restaurant and stylish design make it afavourite with both visitors andIslanders.The luxury hotel adjoining La Moye

Golf Course is fully equipped withexcellent facilities, including heatedswimming pools, a health club andtennis court, and is set on beautifulgrounds which extend for six acres.Its restrained 1930s art deco style

seamlessly blends the traditional andthe contemporary to create an elegantyet warm and inviting feel.However, in many ways what sets

the hotel apart is the attention paid toeven the smallest details and theimpeccable standards set to ensureguests have the best possibleexperience.An on-going programme of

investment means that improvementsare continually being made, while thehotel is also closed for one monthevery year to undergo a completerejuvenation.During that time, local contractors

work tirelessly to service, clean andmaintain everything in the hotelincluding chandeliers, rugs andfurniture.Managing director Patrick Burke said

that it was very unusual these days fora hotel of this standard to ceaseoperating for a whole month.He said: ‘You literally have to take the

hotel apart, clean it, and put it back

together again and you need to knowyour building very well indeed to dothat.‘One of the reasons we can do it is

because we have built up a team ofreally excellent craftsmen, tradesmenand contractors who come in eachJanuary to work with us, including

many who have been doing this withus for 20 or 30 years.‘Whether they are furniture polishers,

decorators or electricians theyunderstand the building very well andwithout them we couldn’t do it.‘We’re just one small hotel, but more

than 25 local firms worked on the

24 JERSEY EVENING POST Tuesday 19 February 2013

ADVERTISING FEATURE ATLANTIC HOTEL

Craftsmen and contractorsmove in as family-ownedbusiness shuts its doors fora month for top-to-bottomcleaning and regeneration

Annual rejuvenation keeps

All furniture is inspected and repaired by Jersey craftsmen

The public area before (inset) the work and after

Bryce Robinson LtdDecorators

are happy to have assistedthe Atlantic Hotel

in keeping to the highstandard they have always

insisted on.

For free advice and competitive ratestelephone 733862 or 07797 733738

FFoosssseeCCoonnssttrruuccttiioonn LLttdd

We would like to thankTHE ATLANTIC HOTEL

for entrusting us to carry outall project management,

building and carpentry work

Tel: 852587 or 07797 714145email: chris@fosseconstruction.co.uk

French Polishing, Furniture Repair/Restoration, Bespoke Furniture

La Rue Gosset, La Collette, St Helier, JE2 3NXTelephone: 876959

Email: jp@whittinghams.je

Com

missions,C

abinetMaking,G

eneralJoinery,SprayFinishesKitchens, Bedrooms, Bathrooms, Studies, LibrariesD

esignService

,Project

Man

agem

enta

ndFu

llFit-o

utPa

ckag

e

WHITTINGHAMSsuperior interiors

Tel: 722243email: sales@johnwarrener.co.uk

We were pleased to bechosen to carry out the

Plumbing and MaintenanceInstallations throughout theATLANTIC HOTEL

● Small Works ● Jobbing ● Maintenance● Design & Surveys ●

John WarrenerPlumbing, Heating& Electrical Ltd

25JERSEY EVENING POST Tuesday 19 February 2013

ADVERTISING FEATURE ATLANTIC HOTEL

Atlantic Hotelat the summitproject.That means that we’reactually able to put back into thelocal economy, and I think that’s veryimportant as well.’The contractors this year included

businesses such as FosseConstruction, Bryce Robinsonpainters and decorators, FreshFloors, electrician Derek Morin,garden contractors CA Frazier,furniture specialistsWhittinghams,Clean Guard, Jet Blast, Islandscape,Drain It, plumbers JohnWarrener,The Sigma Group and the IslandFire Extinguisher Company.Constantly striving to reach the

highest standards is a major priorityfor the team at The Atlantic,particularly Mr Burke, whose father,Henry, established the hotel in 1970.‘One of the things that is quite

unusual about The Atlantic is that weare a family-owned and run hotel,’ hesaid.‘Years ago nearly all hotels were

owned and run by families, but thesedays it’s surprisingly unusual,particularly for hotels at the top endof the market like The Atlantic.‘That means that we care very

deeply about the property, as it hasbeen in the family a long time.’That dedication is reflected in the

impressive number of accoladesbestowed on the hotel over theyears, including the maintenance ofa Michelin star for its Ocean

(Continued on next page) The Ocean Restaurant before (inset above) and after the redecoration

COIN DU JARDIN,ROUTE DE MILLAIS,ST OUEN, JE3 2EJ

TEL: 483076FAX: 482738

MOB: 07797 715099

We are pleased to carry outongoing ground maintenenceand projects at the AtlanticHotel and wish them continuedsuccess for the future

• GARDEN DESIGN• CONSTRUCTION• GENERAL MAINTENANCE• HARD AND SOFT LANDSCAPING• FREE QUOTATIONS

Restaurant since 2007.Executive head chef Mark Jordan oversees

the menus and food preparation at therestaurant, which is one of several rooms at thehotel available for fine dining, weddings andconferences.In addition, The Atlantic is the only local

member of Small Luxury Hotels of theWorld –an exclusive collection of the very bestindependent hotels from around the world –and it holds four AA red stars and four AArosettes.Only a handful of hotels in the country have

been awarded both of those prestigiousratings.Just last month, the property was selected

among the UK’s finest in the TripAdvisor 2013Travellers’ Choice Hotel Awards after travellersranked it the 15th best hotel in the country.Late last year, The Atlantic was also crowned

winner of the Most ExcellentWaterside Hotelaward in the prestigious Condé NastJohansens UK and Ireland Awards forExcellence 2013.‘The hotel has a very special standing in the

marketplace,’Mr Burke said.‘Jersey as a destination is a niche

destination, certainly in international tourismterms, and TheAtlantic is a unique offering inthe Jersey marketplace.’Mr Burke joined the family business in 1985

and succeeded his father as managing directorin 1987.

Since then, an annual investment of about£250,000 has ensured that the property hasretained its position as one of Jersey’s finesthotels.There are two main projects being

undertaken this year.The first is the refurbishment of the golf

course-facing side of the property, which willsee all of the balconies dismantled, cleaned,redecorated and then reassembled.The second is the creation of a prototype

bedroom, which has seen one guest roomstripped bare so that it can be used to testideas for a planned refurbishment.Once the perfect formula has been found, all

50 rooms in the hotel will be refurbished instages.Mr Burke said that improvements being

considered included new energy-efficiencyprovisions, brand new fabrics and theinstallation of oak flooring to create continuitythroughout the hotel.‘This is about the hotel evolving,’ he said.

‘Some of the furniture here is really beautiful,so it will be restored and the upholsteryrenewed.‘Where we have something that’s good we

don’t want to change it, we just want to take itforward.’There will be a renewed emphasis on

technology, with wall-mounted flat screentelevisions and possibly even a fully inclusiveSky service in every bedroom.‘We have the opportunity to keep pushing

26 JERSEY EVENING POST Tuesday 19 February 2013

ADVERTISING FEATURE ATLANTIC HOTEL(Continued from previous page)

Right: Timehonoured skills areput to good use bythe French polishers

Above: Work in progress painting the lounge...

...and (right) upon completion of the project

PROFESSIONALFLOORING SOLUTIONS

Thanks to AtlanticHotel for ourinvolvement.

A HIGH PERFORMANCE FLOORING SERVICE

CALL WARREN LEES FOR PERSONAL ATTENTION AND OVER30 YEARS EXPERIENCE IN THE LOCAL FLOORING TRADE

• TELEPHONE 01534 487 935• MOBILE: 07797 751 282 • FAX: 01534 487 934

• EMAIL: freshfloors@jerseymail.co.uk

Allow Us To Restore ItTo It’s Former Glory

Rust & paint removed fromwrought iron railings and gatesGranite & brick restoration.

Contact Brian: 07797 798187 orNorman: 07797 715247. Tel: 759328E-mail Brian@jetblastsolutions.com

www.jetblastsolutions.com

We are pleased to have been entrusted withthe Sandblasting work required at the Atlantic

Hotel and wish them continued successfor the future.

SANDBLASTING SPECIALIST

JET-BLASTSOLUTIONS

DRAIN IT LTDAre pleased to have been providinga complete drainage service for

The Atlantic HotelFor the past 20 years andlook forward to being ofservice in the future

Tel: 720988www.drainit.je

ISLAND FIRE EXTINGUISHERCO.LTD

PASSIVE FIRE PASSIVE FIRE PROTECTIONINSTALLERS (N.A.P.F.I.S. CERTIFIED)

ISLAND FIREEXTINGUISHER

We would like to thank the Atlantic

Hotel for allowing us to supply and

maintain their fire extinguishers

for the past 25 years.

We stock:

• Fire extinguishers • Fire blankets

• Intumescent fire stopping products.

Tel: 856831 Mobile: 07797 710482 Fax 856831W:www.jerseyislandfire.co.ukW: islandfire@jerseymail.co.uk

We are delightedto support theAtlantic Hoteland proud to

supply all of theirstationery and ITrequirements.

Sigma Group

Bourne House, Francis St

St Helier, JE4 8YU

Tel: 711500

Collins Retail

24 Halkett Place

St Helier, JE2 4WJ

Tel: 711545

the boundaries of what we offer our guests,’MrBurke said.Aside from the property, the most important

investment The Atlantic makes is in its staff,such as reservations manager HayleyBrockwell who last year celebrated 30 years ofservice.

In summer, up to 60 people are employed atthe hotel, many of whom are locally born orqualified.‘We make a particular effort to take on local

people when recruiting,’Mr Burke said.‘We have an absolutely fabulous team of

staff, many of whom have worked for the familyfor years and years and years.They achievegreat things.‘It’s all about the experience of the guests

when they come here.The hotel has a magicalposition overlooking St Ouen’s Bay and it isfamily-owned, which I think gives it a certaincivility, but really it’s all about the staff.

‘At the end of the day, hotels are actuallymade by people – the people running them,the people who work in them, and the peoplewho stay in them.‘So much of our success is down to our

team.’

27JERSEY EVENING POST Tuesday 19 February 2013

ADVERTISING FEATURE ATLANTIC HOTEL

Particular attention is paid to the trees that have to bear the brunt of the weather

Gardens are maintained with environmentalsensitivity given the unique location borderingNational Trust for Jersey land

Derek Morin(ELECTRICAL CONTRACTORS) LTD

Our Companyis pleasedto provide

ongoing electrical works forTHEATLANTIC HOTEL

and OCEAN RESTAURANT

Telephone: 481243Mobile: 07797 716499

We would like to congratulate themon their professionalism and wish

them continued success in the future

• Contract and OfficeCleaning

• Domestic Cleaning• Branchage & GroundsMaintenance

• Kitchen Vent & DuctCleaning

• Washroom Products& Services

• Retail Cleaning• Carpet & UpholsteryCleaning

• Window CleaningAnd More...

T 01534 758 787E info@cleanguardgroup.co.ukwww.cleanguardgroup.co.ukwww.oceanhygiene.co.uk

A NameYou CanTrust

For FREE advice and guaranteed low prices call Tel: 484081 Mobile: 07797 722 400Email: islandscape@live.com

Landscape GardeningBlock Paving

FencingHedging andTree Care

General Garden MaintenanceHard and Soft Landscaping

Contracts Undertaken

We are pleased to have beenentrusted with the fencing and

general maintenance of the patiosand grounds at the

Atlantic Hotel

33 Years at L’Etacq

Suppliers of a wide

range of fresh fish

and shellfish

to the

ATLANTIC HOTEL

‘The true tasteof the sea’

Poissonnerie

Fish Market

St Helier

Open all day

Mon-Sat

721 400

Les Viviersde L’EtacqSt Ouen

OpenMonmorningsall day Tues-Sat

483 500

All major creditcards accepted

Like us on Facebook

We are proud to be associatedwith The Atlantic Hotel,

supplying them with the finestquality produce.