jenny zhu hank horkoff
DESCRIPTION
The Tablet Textbook & Language Graph October 23, 2012. Jenny Zhu Hank Horkoff. [email protected]. @ jennyzq. h ank.horkoff@ openlanguage.com. @ hankfdh. Founded 2005 World’s leading Chinese training site 800,000 users 10,000+ students 2500 lessons Sold in January 2012. - PowerPoint PPT PresentationTRANSCRIPT
Jenny Zhu
Hank Horkoff
The Tablet Textbook & Language Graph
October 23, 2012
@jennyzq
[email protected]@hankfdh
• Founded 2005• World’s leading Chinese
training site• 800,000 users• 10,000+ students• 2500 lessons• Sold in January 2012
On LanguageAcquisition
• Globalization• Time•Motivations• How to learn• No magic solution
Shanghai, China
Key Problems for Language Students
Hard to Find Appropriate Input
• Level• Subject• Style
Shortage of Practice
Opportunities
Limited Time & Access
Motivation
Hard to Find Appropriate Input
• Level• Subject• Style
Hard to Find Appropriate Input
Conclusion
The Tablet Textbook
The Tablet Textbook
Structured Courses Lesson Review Study Tools
PlatformsThe Tablet Textbook is available for the iPad, iPhone and Android 4.0 devices.
‘Edutainment’ • Level-appropriate, natural input• Engaging delivery• Student empathy•Medium is the
message
Speech Validation
Validate
Dragon Mobile SDK
Intelligible? Yes/No
• Tell student• Store event data
Grammar
Spaced Repitition
Offline ModeThe “Offline Mode” of the Tablet Textbook allows students to study previously downloaded materials in places where there is no Internet access (e.g. on an airplane).
Green dots indicate if content is available offline for:• Course data• Lesson data• Media files• Term audio
Old & New Compared
Traditional Textbook Tablet Textbook
Lesson Input √ √
Multimedia With tape, CDROM or language lab
√
Review Activities (dialogue, vocabulary, expansion, grammar, exercises)
√ √
Re-mixable Courses √
Sentence Review Features (translate, breakdown, native speaker audio, audio recording, audio playback, speaking validation)
√
Ability to Save Vocabulary & Integrated Flashcards √
‘Intelligent Features’(cloud vocabulary, SRS flashcards, smart lesson recommendation engine) √
The Flipped Classroom
Source: Knewton
A Convenient Student Experience
1. Listen to a lecture on the morning commute. 2. Study the lesson for a few minutes at work.
3. Practice in class or over Skype (OPTIONAL). 4. Review vocabulary on the way home.
An Effective Way to Cut Costs
Lecture: Vocab Intro
Warm-up Practice with a Teacher
Lecture: Grammar & Structures
Review: Comprehension Questions
Review: Workbook Activities5 min 10 min 10 min 15 min 10 min 10 min
ClientCustomization
• Course materials•White-labeling• Case study
Language Learning Channels
The Language Graph
Lot’s of learning gets no credit
Tests - Static Snapshot, Pervert Motivations
The Language Graph
+
Mozilla Open Badges
Language Acquisition Event Tracking
<a href=“x” onclick=“_gaq.push([‘_trackEvent’, ‘Videos’, ‘Play’, ‘First Birthday’]);”>Play</a>
Similar to Google Analytics various language acquisition events can be tracked.
Sample Google Analytics Event Tracking Code:c
activity
category
action
label
value
Students Control Their ‘Backpack’
Backpack Event Data
API
Event Data
LearningPlatforms
(websites & mobile apps)
API
Event Data
Displayers(websites,
blogs, Facebook,
etc.)
Study Data Can Solve Problems
Alternative to Proficiency Exams?
‘Lean’ Language Acquisition?
4 Key Takeaways
1
2
3
4
Digital media is redefining the classroom experience enabling ‘flipped classroom’ models.
Industrial-era models for publishers and academic institutions will change.
Mobile is eliminating the ‘online’ & ‘offline’ differentiation.
Study data opens up the possibility of solving student problems in new ways.
