group hank amrita

8/2/2019 Group hank Amrita

1/12

Distribution Channel

Structure of ITCClassmate

Amrita ShekharNasir Jalal

Shashank Jain
http://en.wikipedia.org/wiki/File:ITC_Limited_Logo.png


2/12

Introduction

Classmate is the lead provider of all student stationery needs.

ITC launched its Classmate brand in 2003 with the notebookscategory

. Classmate added new products to its portfolio which now consists of

pens, pencils, mechanical pencils and geometry boxes, erasers andsharpeners.

Classmate aspires to partner young minds in discovering, nurturing& believing in ideas that reside inside each one of us.

Classmate is For the BIG ideas in you.


3/12

Classmate Notebooks

Classmate is India's No. 1 Notebook brand.

Its range of more than 300 variants is custom made to take care ofvarying needs in notebooks, long books, practical books, drawingbooks & reminder pads segments.

These notebooks reach more than 65,000 outlets across thecountry.

Every Classmate notebook carries ITC's Corporate Social

Responsibility message on its back

For every four Classmate Notebooks purchased, ITC contributesRe. 1 to its social development initiative that supports, among otherprojects, primary education.


4/12

ITC Business Portfolio

,

Paper &

PackagingHotelsAgriBusiness

Information

Technology

Cigarettes Personal CareFoods Lifestyle Retailing

Education & StationeryMatches Incense Sticks


5/12

5

Positioning of ITC

F

A

R

M

E

R

S

M

A

R

KE

T

S

Cigarette Trade Marketing capability

BrandedFoods

Expanded FMCG distribution capability

e-choupal rural two-way fulfillmentcapability

A basis for strategic partnerships with other FMCG brand owners

VPN providing SCM, ERP & CRMcapability

Lifestyleretailing

EducationStationery

Matches &Agarbattis

Personal CareProducts


6/12

Classmate

MARGINSCREDIT SYSTEMS

STOCK OUTS

DONATION FOR

RURAL DEVELOPMENT

PROMOTIONS

DISTRIBUTION CHANNELS

Important factors of Classmate


7/12

Distribution Channel Structure

FACTORYWarehouse

WHOLESALEDEALER

WHOLESELLER

RETAILER


8/12

Distribution Channel Structure

ITC has four wholesale dealer in Bhopal

Aakash Enterprises

M.A. Enterprises

Bombay store

Royal Enterprises

Super Stockiest for Rural Area

Prakash & Sons


9/12

ITC. Touching your life. Everyday

DistributionLocations in

India


10/12

Reasons for Present structure

Provides wide reach

High customer base

Frequency of Purchase is high Reduction in set up cost using retailer

Understanding consumer behavior in a

better way Easy access through small retailers

Easy availability of product


11/12

Differentiation by Innovating

Channel Business to Business channel (B2B)

Tie up with school, colleges and various

education institutes

Exclusive stores of Classmate whichreceives supply from Factory itself


12/12

Thank you ..

group hank amrita

Documents