jeet (rimnut)
DESCRIPTION
there are many assumption taken in this project. so it would be easy for you to make new projectTRANSCRIPT
INTRODUCTION
The small scale industrial sector which plays a pivotal role in the Indian economy in
the terms of the employment and growth has recorded a high rate of growth since
independent in spite of stiff competition from the large sector and not so encouraging
from the govt.
SSI units are engaged in wool , silks, synthetic fiber jute textile paper products and
printing ,leather and chemical product metal product machinery (electrical & non
electrical ) transport equipment .
The share of the exports from the SSI represents about 33% of total exports in the
1999-2000.
PROJECT AT A GLANCE
Name of the unit : SHREEJI INDUSTRY.
Name of the Partners : Mr. BHATT AKSHAY
Mr. KANANI VIREN
Address of the unit : M.P.Shah Udhyognagar,
Jamnagar.
Types of the unit : Partnership Firm.
Nature of the unit : Manufacturing industry.
Name of the products : Rim Nut
Size of the unit : Small Scale Unit.
SSI Registration No. : Application has been made.
Subsidy Registration no : Application has been made.
Total Workers : 25 Workers
GENERAL
INFORMATION
PARTNERS DETAILS
PARTNER: 1
Full Name : BHATT AKSHAY
Age : 21yrs.
Address : Victoria bridge, majithia building, block no. 1
Jamnagar 361001
Educational Qualification : B.B.A
Nature of Work : Operational Department
Capital Contribution : 50% of total owned investment.
Work Experience : 2 years.
PARTNER: 2
Full Name : VIREN KANANI
Age : 25yrs.
Address : Saru Section Road, Panchvati Gaushala, Plot
no. 56/57 “Shreeji Krupa” Jamnagar 361008
Educational Qualification : B.B.A., M.B.A.
Experience : had been working as vice-president at
“KHABAR COMMUNICATION PRIVATE
LIMITED”
Nature of Work : Marketing Department
Capital Contribution : 50% of total owned investment.
Work Experience : 2 years.
PARTNERSHIP DEED
The partners of the SHREEJI INDUSTRY are as follows:
1. Mr. BHATT AKSHAY
2. Mr. KANANI VIREN
Here we declare that this is a “Partnership Firm” subject to the following
terms and conditions:
The name of the firm till it exits is “SHREEJI INDUSTRY”.
It will commence its production immediately after receiving the license.
The investment of partners in the firm are as follows:
1st: 50% of total owned investment.
2nd: 50% of total owned investment.
The profit or loss shall be distributed as follows :
1st: 50%
2nd: 50 %
All the partners will act as the Active Partners in the unit.
Above all, the firm is bounded to follow the rules and regulations of the
Partnership Act-1932.
PROPOSED LOCATION JUSTIFICATION
While setting up of any industry the prime factor to be taken into consideration
is the location of the unit .Specially for the small scale unit this is the most important
factor to be kept in mind because small scale unit set up in less industrial developed
area enjoys many kinds of benefits like tax exemption, land can acquire at very
reasonable price etc.
We have decided to locate our factory at Jamnagar industrial area because the
business climate condition of Jamnagar is very helpful for brass part industry and also
giant companies like Reliance, Essar, G.S.F.C., etc. the big name in Jamnagar District
make the Jamnagar competitive in the business world. And also some benefits are
available in this area like.
Infrastructure Facility: Infrastructure facility includes the Facility of roads, tale-communication
facility, Bank facility, poeer facility etc. which are very useful in the smooth running
of the business. In Jamnagar the major part is developing and so different kind of
infrastructural facility is easily available.
Availability of land: Land must be available at the proposed site and also at reasonable price .It also
available in enough space so that future expansion can be implemented.
The decision of land is very crucial as it is the permanent and long term
decision. We have decided to locate our industry in M.P.Shah Udhyog because there is
a land available as per our requirement and at a reasonable price.
Availability of labour: Jamnagar both skilled and unskilled labours are easily available because
Jamnagar is the centre for the industrial estate in saurastra area. So, there is no
problem for us to get the skilled and unskilled labors.
Availability of power:Power is an important thing to be taken into consideration for the smooth
functioning of the unit .the electricity should be available on the regular basis .there
should be minimum power cuts .so that the does not get disturbs and the production
goes smooth.
Availability of Raw-material:Raw-material should be available in enough quantity & quality, at right time
and at proposed site at reasonable price for smooth running of business.
Brass is the Raw-material for us and it is available easily near by Jamnagar at
local market.
PRODUCTION
DEPARTMENT
MANUFACTURING PROCESS
The basic need for producing any thing is the Raw-material .Raw-material
should be available in enough quantity quality at proposed place and aright time. Our
Raw-material is the Brass Roads which easily available in the local market of the
Jamnagar.
DRAWING OPERATION:After receiving the roads of brass from the local market, they are drawn from
the drawing machine to reduce their diameter to make them cleared to increase their
quality.
STRAIGHTANING OPERATION:After the roads are drawn from the drawing machine they are put into
straightening machine, it makes the roads straight and smooth .so that there will not be
any break-down or any kind of stoppage in production process.
ROAD-CUTTING MACHINE:Road cutting machine cuts the roads to decrease their length and made them fit
to run in the automatic machine.
PIECE-CUTTING MACHINE:Once the roads are cutted in specific length, they are put into piece cutting
machine, piece cutting machine convert the roads into the pieces of the different item
i.e. Rim-Nut
THREADING PROCESS:After the product is been produced they are threaded with the help of threading
machine this is the final step in the production process.
These are the step to produce the Rim-Nut
QUALITY CONTROL DEPARTMENT
Quality of product is playing a vital role in today’s modern business world.
Each & every unit trying to satisfy the actual need of the customer, for that they are
concentrating the quality of product at lower price.
We also follow the same strategy to increase the sale of product, and if the sale
will increase automatically the turnover will increase. Our products are RIM-NUT
which are useful in the tubes of the bicycle it is very necessary to maintain the quality
of product to avoid the leakages of air from tubes of bicycle. Various test is been held
by us during the production process to maintain the quality of product like;
We will arrange various size measurement equipment like, Vanire, Micro-
meter etc.during production process.
After the product is been produced, we are using various guage to check
the hole size & for the threading of the product.
At last we are arranging the chemical taste for the finished products.
FINAL PRODUCT
PICTURE 1
PICTURE 2
PICTURE 3
PICTURE 4
PICTURE 5
PICTURE 6
PICTURE 7
PRODUCTION CAPACITY
A) Installed Capacity:-Sr. No. Product Daily Prod.
(Kg.)
Monthly Prod.
(Kg.)
Yearly Prod.
(Kg.)
1. Rim-nut 300 9,000 27,00,000
Total 300 9,000 27,00,000
Table No. 1 Details of Installed Capacity
B) Utilized Capacity (70%)
Sr. No. Product Daily Prod.
(K.g.)
Monthly Prod.
(K.g.)
Yearly
Prod.(K.g.)
1. Rim-nut 240 7,200 86,400
Total 240 7,200 86,400
Table No. 2 Details of Utilized Capacity
LIST OF SUPPLIERS OF RAW MATERIALS
SUPPLIERS OF RAW MATERIALS
Chadrakant Products Near State Bank of Saurashtra
Shankar Tekri, UdyognagarJamnagar -361 004.
Sangam Metal CorporationShakar Tekri, UdyognagarJamnagar - 361 004.
Maheswari Metals Shankar Tekri, Udyognagar Jamnagar 361 004.
Rajshanti Metals CorporationShankar Tekri, UdyognagarJamnagar 361 004.
Senor Metals Corporation GIDC Phase II, DaredJamnagar.
LIST OF SUPPLIERS OF MACHIERIES
Panchasara Engineering WorksNear Police Station, UdyognagarJamnagar.
VXL Machine Tools Pvt. LtdShakar Tekri, UdyognagarJamnagar.
Keshavlal & SonsShankar Tekri, UdyognagarJamnagar.
Nitin Engineering WorksDigvijay PlotJamnagar.
FINANCIAL
DEPARTMENT
MEANS OF FINANCE
Finance is key input of production, distribution, and development. Therefore it is defined as “LIFE BLOOD “of Industry. Sources of Finance will depend upon the different factors like
Size of Firm Type of Firm Production Process
Sources of Finance means from where the finance is procured or from where is the finance made available.
FINANCIAL DETAIL OF THE PROJECT
LAND:-
Sr. No. Particular Sq. Feet Price/Sq.feet Total
1. Open Land 5000 Rs.1000 5000000
Table No 3 Details of Land
BUILDING:-
Sr. No. Details Sq. Feet Rate/Sq.Feet Total
1. Factory 3000 500 1500000
2. Godown 600 500 300000
3. Office-Room 300 500 150000
4. Parking 500 500 250000
5. Compound 600 500 300000
Total 5000 25,00,000
Table No 4 Details of Building
DETAILS OF MACHINERY:-
Sr. No. Name of
Machine.
No. of
Machine.
Rate /per
Machine.
Total
1. Drawing machine 2 30000 60000
2. Straightening Machine 1 30000 30000
3. Roads-Cutting Machine 2 100000 200000
4. Piece-Cutting Machine 20 20000 400000
5. Threading Machine 10 15000 150000
6. Grinder Machine 4 5000 20000
7. Point Cutting Machine 1 25000 25000
8. Weight measurement
Machine
1 20000 20000
Total 9,25,000
Table No. 5 Details of Machinery
FIXED CAPITAL & COST OF PROJECT
Sr. No. Capital Amount
1. Land 5000000
2. Building 2500000
3. Machinery 925000
4. Contingency 100000
5. Preliminary Exp. 100000
Capital 86,25,000
Table No 6 Details of Fixed Capital
WORKING CAPITAL REQUIREMENT:-
RAW MATERIALS:-
Sr. No. Particulars. Quantity Rate/K.g. Total1. Brass 500 315 1,57,500
Table No.7 Details of Raw Materials
UTILITIES (Per Month)
Sr. No. PARTICULARS AMOUNT1 Power 40,000
2 Water 10,000
3 TOTAL 50,000
Table No. 8 Details of Utilities
OTHER CONTIGENT EXPENSES (Per Month)
Sr.
No.
PARTICULARS TOTAL
1 Postage & stationary 600
2 Repairs and replacements 1500
3 Oil and lubricant 1000
4 Transport charges 1000
5 Insurance 700
6 Misc. Expenses 600
7 Advertisement & Publicity 600
TOTAL 6000
Table No. 9 Details of Other Contingent Expenses
PERSONNEL:-
T
a b
le
No. 10 Details of Personnel
TOTAL WORKING CAPITAL PER MONTH:-
Sr.
No.
PARTICULARS AMOUNT
1 Personnel 56,000
Sr no. Details No. of
Workers
Salary/per
workers
Total salary
1. Supervisor 3 5000 15000
2. Accountant 2 3500 7000
3. Skilled labour 13 2000 26,000
4. Un-skilled labour 5 1300 5,000
5. Peon 1 1500 1,500
6. Watchman 1 1000 1,000
Total 25 56,000
2 Raw Material 1,57,500
3 Utilities 20,000
4 Other contingent
expenses
11,500
TOTAL 2,45,000
Table No. 11 Details of Total Working Capital (Per Month)
COST OF PROJECT:-
Sr. No. Details Amount
1. Fixed Capital 86,25,000
2. W.C. Required 4,00,000
Total 90,25,000
Table No. 12 Details of Cost of Project
Sr. No. Name Of The Partner Capital Bought
1 Jeet Pattani 50,00,000
2 Viren Kanani 50,00,000
Table no.13 sources of finance
SALES, COST OF PRODUCTION & PROFITABILITY OF
PRODUCT ANALYSIS:-
A)DETAILS OF SALES:-
Sr. no. Details Rate/Piece Quantity/Piece Amt.
1. Rim-Nut 150 50,000 75,00,000
Total 75,00,000
Table No 14 Details of Sales
B) RAW MATERIAL NEEDED:- Sr. No. Details Rate/Kg Quantity/ Kg Amt.
1. Brass Rs.315 500 1,57,500
Table No.15 Details of Raw-material needed
H) DEPRICIATION:-
Sr No. Details Amount Rate Total
1. Land& Building 75,00,000 10% 7,50,000
2. Plant& Machinery 9,25,000 10% 92,500
Total 8,42,500
Table No. 16 Details of Depreciation
PROFITABILITY STATEMENT
PARTICULARS AMOUNT AMOUNT
(Rs.) (Rs.)
Total sales:
Rim-Nut(150*50000)
75,00,000Less: cost of production
Raw materials Needed
Salaries to the employees
Electricity
Depreciation
Administration expenses
Interest On Capital :-
Partner 1 5,00,000
Partner 2 5,00,000
18,90,000
6,72,000
4,80,000
8,42,500
10,50,000
10,00,000
59,44,500Gross profit
Less: tax
Net profit
15,55,500
5,44,425
10,11,075
Table No.17: Profitability statement
PROJECTED PROFIT & LOSS ACCOUNT AND BALANCE SHEETS
FOR 1 ST YEAR
PROFIT & LOSS ACCOUNT
Particulars Amount particulars AmountRaw Materials 18,90,000 Sales 75,00,000Salaries & Wages 6,72,000Depreciation :-Land And BuildingPlant And MachineryFurniture
7,50,000 92,500 10,000
Int On Capital:-Partner Jeet 5,00,000Partner viren 5,00,000 10,00,000Electricity 4,80,000Postage & stationary 7,200Repairs and replacements 18,000Oil and lubricant 12,000Transport charges 12,000Tax & Insurance 5,52,825Misc. Expenses 7,200Advertisement & Publicity
7,200
Administrative Expense 9,78,000Net Profit 10,11,075TOTAL 75,00,000 75,00,000
.
BALANCE SHEET
LIABILITIES ASSETS AMOUNTOwners Fund :-Partner J 50,00,000
Land & Building 75,00,000Less Dep. 7,50,000 67,50,000
+Interest 5,00,000+ Net Profit 5,05,535Partner V 50,00,000+Interest 5,00,000+ Net Profit 5,05,535
60,05,535
60,05,535
Creditors 4,00,000 Plant & Machinery9,25,000 Less Dep. 92,500 8,10,000Furniture 1,00,000Less Dep 10,000 90,000Misc. Expenditure 7,200Preliminary Expenses 1,00,000Debtors 23,26,935Cash 23,26,935
TOTAL 1,24,11,070 1,24,11,070
PROJECTED PROFIT & LOSS ACCOUNT AND BALANCE SHEETS
FOR 2 ND YEAR
PROFIT & LOSS ACCOUNT
Particulars Amount particulars AmountRaw Materials 20,79,000 Sales 82,50,000Salaries & Wages 7,39,200Depreciation :-Land And BuildingPlant And MachineryFurniture
8,25,000 1,01,750 11,000
Int On Capital:-Partner Jeet 5,50,000Partner viren 5,50,000 11,00,000Electricity 5,28,000Postage & stationary 7,920Repairs and replacements 19,800Oil and lubricant 13,200Transport charges 13,200Tax & Insurance 6,08,108Misc. Expenses 7,920Advertisement & Publicity
7,920
Administrative Expense 10,75,800Net Profit 11,12,182TOTAL 82,50,000 82,50,000
BALANCE SHEET
LIABILITIES ASSETS AMOUNTOwners Fund :-Partner J 55,00,000
Land & Building 82,50,000Less Dep. 8,25,000 74,25,000
+Interest 5,50,000+ Net Profit 5,56,091Partner V 55,00,000+Interest 5,50,000+ Net Profit 5,56,091
66,06,091
66,06,091Creditors 4,40,000 Plant & Machine 10,17,500
Less Dep. 1,01,750 9,15,750Furniture 1,10,000Less Dep 11,000 99,000Misc. Expenditure 7,920Preliminary Expenses 1,10,000Debtors 25,47,256Cash 25,47,256
TOTAL 1,36,52,182 1,36,52,182
PROJECTED PROFIT & LOSS ACCOUNT AND BALANCE SHEETS
FOR 3 RD YEAR
PROFIT & LOSS ACCOUNT
Particulars Amount particulars AmountRaw Materials 22,68,000 Sales 90,00,000Salaries & Wages 8,06,400Depreciation :-Land And BuildingPlant And MachineryFurniture
9,00,000 1,11,000 12,000
Int On Capital:-Partner Jeet 6,00,000Partner viren 6,00,000 12,00,000Electricity 5,76,000Postage & stationary 8,640Repairs and replacements 21,600Oil and lubricant 14,400Transport charges 14,400Tax & Insurance 6,63,390Misc. Expenses 8,640Advertisement & Publicity
8,640
Administrative Expense 11,73,606Net Profit 12,13,290TOTAL 90,00,000 90,00,000
BALANCE SHEET
LIABILITIES ASSETS AMOUNTOwners Fund :- Land & Building 90,00,000
Partner J 60,00,000+Interest 6,00,000+ Net Profit 6,06,645Partner V 60,00,000+Interest 6,00,000+ Net Profit 6,06,645
72,06,645
72,06,645
Less Dep. 9,00,000 81,00,000
Creditors 4,80,000 Plant & Machine 11,10,000 Less Dep. 1,11,000 9,90,000Furniture 1,20,000Less Dep 12,000 1,08,000Misc. Expenditure 8,640Preliminary Expenses 1,20,000Debtors 27,83,325Cash 27,83,325
TOTAL 1,48,93,290 1,48,93,290
B.E.P ANALYSIS:-
Break-even point is that point of achieving, where total revenue and total
expenses are equal. It is the point of zero profit. If the sales exceed BEP the business
will earn profit and if it decreases from BEP the business will incur loss. Thus, BEP
may take, as the minimum level of production and sales and company must attain in
order to be economically viable.
B.E.P (in units) = Fixed Expenses X 100
Sales – Variable Cost
= 35, 02,500
75, 00, 00- 29, 86,425
= 78
B.E.P (in rupees) = Fixed Expenses X 100
P.V.R
= 35, 02,500 X 100
60%
= 58, 37,500
PERSONNELDEPARTMENT
INTRODUCTION
As every organization is concerned with personnel function, personnel
management is an extension of general management that of promoting and
stimulating every employee to make his fullest contribution to the purpose of
business.
According to American Society for Personnel Administration:-
“Personnel Management is the art of acquiring, developing and maintain
competent work force in such a manner as to accomplish with maximum efficiency
and the economy function and objective of the organization.”
But with the revised concepts of personnel management emphasis on three
side management i.e.
To maintain good relationship within organization.
To enable each personnel to make his maximum personal contribution
towards.
The work goal achievements
To achieve three things through respect for human personality. If
manpower is properly managed or used, it may prove dynamic motivating
force for summing an enterprise at its optimum cost.
ORGANISATION OF PERSONNEL DEPARTMENT
Creation of separate, effective organization of personnel department
increases the work efficiency and provides a proper co-ordination among the
employees working in the organization. The personnel department of the company is
well knitted. The MD possesses the overall responsibilities of this department. He
looks about the day-to-day affairs of the company.
All company has their own special department. Of the company has also
personnel department, the main basis of the departmentalization is that the various
activities can be divided into several parts.
RECRUITMENT POLICY
Recruitment forms the first stage in the process which is continues is
selection and ceases with the placement of the candidate.
It has been regarded as the most important function of the personnel
administration because the best plans, organization chart and control system would
not succeed without right personnel. Recruitment makes it possible to acquire the
number and the type of the people required for a particular job in the organization.
The process of recruitment starts with the reorganization of the vacancy and
ends at the receiving of application for that particular vacancy. The quality of task
force of any organization also depends on how it can attract potential candidates
towards itself.
PICTURE 8
SOURCES OF RECRUITMENT IN COMPANY
There are mainly two types of recruitment system for recruitment of
employees in the company. The company follows both the system of recruitment
policy.
1. Internal Sources
2. External sources
INTERNAL SOURCES OF RECRUITMENT
In internal sources recruits the employee from the company
itself. The employee who has been working in the company for number
of years and who needs to be encouraged for the work. This will lead to
more efficiency of the workers of the company and the result can be seen
in the balance sheet of the company.
EXTERNAL SOURCES OF RECRUITMENT
In external sources there are many ways of recruiting the employees of the
company. The sources like outside the organization. There are many external sources
of recruitment used by company. While selecting the employee it is seen that they are
qualified or not and other things also kept in mind like age, sex, etc. The company
uses all the sources of the recruitment.”
SELECTION PROCESS
By, selection we mean a process by which the qualified personnel can be
chosen from the applicants who have offered their services to the organization for
employment. It is a negative process of employment in which only a few who are
qualifies are offered employment and others are denied the opportunities.
“Selection is the process in which candidates are divided into two classes,
those who are to be offered employment and those who are not.”
The steps of selection process of the company is as follows:-
News papers
Employment Exchange
Friends and Relatives
Employees
Etc….
TRAINING & DEVELOPMENT
Training is the process of increasing the ability of persons by providing the
knowledge and sequence of program behavior. It helps the employee to perform better
in his field. Our company conducts both on the job off the job training.
Our company sometimes sends their employee to institution which are listed as
under:
Indian Institute of Engineering Management.
Baroda Productivities Council.
National Productivities Council.
Institute of Cement Building Material.
Even seminars, training programs, etc are held. Training program got technical side
have three separate HRD department. Training in our company is given up to the limit
of an employee i.e. for one year or more if the employees requires.
Development is the process which comes after training. Development is a continous process. The need for which is determined by the employees performance deficiency.
JOB DESCRIPTION & JOB SPECIFICATION
“A document contains a statement of job analysis is job description.”
Job description is a statement of acceptable human qualities necessary to
perform a job properly.
Job specification means to tell the employee how to do the work and how to
do it right from the work starts till the end of the work. Big company has the specific
job description because it is done on the large scale and they cannot afford any
mistake from the employees. So they need a specific description of the work.
Our company do not use any of such type till now it does not have any job
description in the company but they are planning to start the job description in coming
years in the company in that description they will include all the responsibilities of the
employees and the nature of the job, period of the job etc…
PERFORMANCE APPRAISAL SYSTEM
Performance appraisal is also known as merit system. Once the employee is
selected, trained and motivated, he is appraised for his performance. Performance
appraisal is a systematic approach for evaluating the personality and performance of
each employee by his superior or by some other person, who is well versed in the
technique of performance appraisal.
Our company doesn’t have any scientific method for Performance appraisal
system. Here the supervisor immediately does the appraisal system. Personnel
manager looks after the performance of the entire employee very nearly and keeps the
records of the entire employee. The company has adopted the general Performance
appraisal system. Company has recently started the annual performance appraisal
system in the company.
The manager observes the work of the employee and on the basis of that the
employee is praised at the end of the year in the company by giving him/her
promotion, incentives cash as well as non-cash incentive by the company.
WAGES AND SALARY
“Wages and Salary Administration” refers to the establishment an
implementation of sound policies and practices of employee’s compensation.
Wages are paid to the labour and salary to the employee.
It include such areas wages evaluation, surveys of wages and salary, analysis
or relevant organizational problems, development and maintenance of wage structure,
establishing rules for administration of wages, wages payment incentives, profit
sharing, supplementary payments, Control of compensation costs and related items.
Wage structure of our company is very efficient and good as it is deemed
public company minimum wage Act is applied in the company. Wages and Salaries
are given as per their post, qualification, experience and performance.
GRIEVANCE HANDLING SYSTEM
“Grievance handling means any real or imagined feeling of personnel which
an employee is concerns his employment relationship.”
There hardly any company or an industrial concern which runs absolutely
smoothly at all the times. In some organization the employees have complains against
their employers, while in other it is the employers who have grievance against their
employees. This grievance may be read or imaginary, valid or invalid, genuine or
false.
In our company there is on grievance till the date but if there is any clash
between the workers and the management. Then the organization tries to solve the
problem within them in very short period of time, if the problem is too big then it is
handled by the local police.
MARKETING
DEPARTMENT
ORGANISATION OF MARKETING DEPARTMENT
If any wants to achieve its desired level of sales target, then it has to organize his
entire activity of marketing department. Hence they can achieve the sales target.
To run the business is not only of businessman but to put all the resources of business
for satisfaction of customers at a very reasonable and profit is also one of vital task of
businessman.
.
MARKET ANALYSIS
Introduction to the Product:
We are producing the Rim-Nut of brass which came into existence with the
innovation of the cycle .The product is useful in the tubes of the cycle of each
size .The demand of the product is not going to fall at all because that the demand of
cycle is going up & up.
Uses of the product:
Our product is useful in the unit which is producing the tubes of the cycle as an
inputs, our product is basic inputs without which cycle tubes cannot be sold in the
markets.
Market status, Potentials & Competition:
Our product have a regular demand, no particular seasons affect the demand of
our product.
In future the scopes our product will be improve much more because of
entrances of the new unit of producing the tubes of bicycle.
Right now only 40 units are there in the brass industry which are producing the
same products.
MARKET SEGMENTATION
Market segmentation is a process of classifying the customers into different
groups as per the different needs, characteristics, or behavior is called as the market
segmentation. Each and every market is made up of different market segmentation,
each segment is a group of people with similar or homogeneous demand. Through
market segmentation sellers try to identify those who are most likely to buy their
goods and services.
There are different variables which can be used as criteria of market
segmentation, like Geographic, Demographic, Psychographic, etc. SHREEJI
INDUSTRY is following Geographic segmentation for their product i.e. Rim Nut
ADVERTISEMENT
It is time of cut throat competition. So advertising can play a vital role in the selling of
product.
Advertising is the process which make product well known and famous in every home
“Advertising is helpful to study the market and to earn better profit. Advertisement
shows product better than other’s product.”
Every year company decide fixed budget for advertisement. Company made their
advertisement through different media which are follow
PRINTED MEDIA
For the advertisement our company uses printed media like newspaper,
periodical magazine etc. in these all company gives its products advertise. Company
also gives calendar to their dealers, stockiest, distributors and consumers.
OUT DOOR MEDIA
Our company also advertises its product by wall painting, hoarding, posters etc.
Now a day television is one of the most powerful media so company also advertise
their product through television sometime company also use ratios as advertisement
media. Thus company advertises its product and tries to increase share of the market
as much as possible.
PRICING STRATEGY
Price of the product is playing a vital role in deciding the profit margin of the
firm. At the time of setting price of the product many factors should be considered like
cost of the product, demand of the product, competition level, reputation of the unit in
the market etc. Price is one of the crucial element of 4p’s.
The price of the SHREEJI Industry’s is changing with the change in the
market value of the Brass. Though many other factors also considered like
Competitors price, Cost of the production etc.
CONCLUSION
I BHATT AKSHAY and my Partner KANANI VIREN
concluding our Product Project Report related to the manufacturing the Brass Products
Rim-nut are as follows.
The Brass Products Rim-nut Selected by us is highly demanded not only in the
India but also in foreign country as well. The demand of our product is on the regular
base, with the increase in the demand of the cycle tubes, demand of our product also
increase. And will try to expand our business up to the highest level. The future plan
of our unit is to convert partnership into Pvt. Ltd. Company
We hope that target that we have decided in the above estimation will be able
to achieve very soon.
BIBLIOGRAPHY
1). Desai Vansant, Project Management,
2nd Edition, 1999, Himalaya Publishing House.
2). Sharma Ravi K. & Gupta Shashi K., Finance Management,
4th Edition 2003-04, Kalyani Publishers.
APPENDIX
LIST OF TABLES
Table No. Topics Page No.
1. Installed Capacity 162. Utilized Capacity 163. Details of land 214. Details of Building 215. Details of Machinery 226. Details of Fixed Capital 227. Details of Raw Materials 238. Details of Utilities 239. Details of Contingents Expenses 2410. Details of Personnel 2411. Total of Working Capital 2512. Details of Cost of Project 2513. Details of sources of finance 2514. Details of Sales 2615. Details of Raw Materials Required 2616. Details of Depreciation 2617. Details of Profitability Statement 27
APPENDIX
LIST OF PICTURES
Picture No.
Topics Page No.
1 Rim nut 122 Rim nut 123 Rim nut 134 Rim nut 135 Rim nut 146 Rim nut 147 Rim nut 158 Recruitment 38