j.crew buying plan
DESCRIPTION
This is a 6-month buying plan for the J.Crew cotton pants for fall/winter 2012. I researched the company and its competitors to conduct this plan.TRANSCRIPT
A N N T A Y L O R
- Ann Taylor is known for classic, tailored apparel.
Ann Taylor, LOFT, Ann Taylor Factory & LOFT Outlet
- Customer ProfileAges: late 20’s - 40’sCCareer Orientated
“Sophisticated Social Life”
- Merchandise sold reflects sense of relaxation when walking into stores.
- Fresh & Well Kept.
- Merchandise AnalysisSignature FitMModern FitCurvy Fit
$88.00- $128.00
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Buying Behaviors -Looks for good quality- Willing to pay extra- Makes larger purchases
(buys multiple articles of clothing)
