Created by:Astari Indraputri

1112050015

Table of Content

J.CO

History

Logo

Awards

4P

SWOT

Latests Status

J.CO

J.CO Donuts & Coffee is a cafe retailer in Indonesia

specializing in donuts, frozen yogurt and coffee.

The company is owned and managed by

Johnny Andrean Group.

J.CO Donuts & Coffee began trading in 2005.

Inspired from the donut in the United States.

Then Johnny decides to develop its own.

When he returned to Indonesia, he developed a donut shop.

Johnny saw that so far there are no donut shops in Indonesia,

which has an open concept kitchen, so he started at J.CO.

History Johnny Andrean at first willing to buy U.S. donut

franchise, but he found the weakness of the

product

Logo

J.CO Donuts & Coffee using peacock symbols

in their logos.

Here peacock symbolizes beauty, elegant, soft

and immortality.

It reflected the beauty and softness of taste

and shape of a donut.

While immortality can be seen from the loyalty

of consumers who are willing to stand up with

long queues at the stores to get their favorite

donut.

2006

Winner of Marketing Award held by Marketing

Magazine for category best Innovation

Winner of The Best Donuts by FREE!

2007

Winner of Marketing Dream Team Award held by SWA

Magazine for category best Integrated Marketing

Campaign

2008

Winner of CAKRAM award held by CAKRAM magazine

for category best Integrated Marketing

Communications

2010

Winner of Digital Marketing Award, by Marketing

Magazine

Winner of Bulby Awards, held by Bulby International

for category company website

Awards

Products

J.CO Donuts

4P

Products

J.CO Cool

4P

Products

J.CO Coffee

4P

J.CO Donuts

J.Cool

One piece Rp 6.000

½ Dozen Rp 36.000

1 Dozen Rp 61.000

2 Dozen Rp 101.000

Single Rp 15.000

Couple Rp 25.000

Sharing Rp 35.000

Price4P

J.Coffee

J.Coffee(Cappuccino, Caramel, Cherry,

Chocolate, Tea, Latte)Rp 22.000 – Rp 38.000

Basic(Expresso, Machiato,

Americano, Coffe of the day, Iced coffee)

Rp 15.000 – 22.000

Frape(Avocado, Strawberry yogurt),

Mixberry yogurt, Orange yogurt)

Rp 29.000 – 39.000

Price4P

Place4P IndonesiaJakarta : Plaza Semanggi, Citos, Margo City, Sency, Mall

Taman Anggrek, PIM, MOI, Central Park, Plaza

Senayan.

Bogor : Botanical Square, Ekalokasari.

Bandung : Ciwalk 1 & 2, Istana Plaza, Paris Van Java,

TransStudio

Bekasi : Metropolitan Mall, Mega Bekasi, Bekasi Square,

Grand Metropolitan, Summarecon Bekasi

Solo : Solo Square

Medan : SUN Plaza, Cambridge.

Place4P

Surabaya : Plaza Surabaya, Surabaya Townsquare,

TunjunganPlaza.

Batam : Mega Mall Batam Center

Bali : Galleria Mall

Semarang : Java Mall Semarang

Makassar : Mall Panakukang, Mall Ratu Indah

Yogyakarta : Mall Malioboro

Pekanbaru : Sentral Komersial Arengka, Ciputra Seraya

Indonesia

Malaysia

Shanghai SML Center, Shanghai Yu Fashion Garden

Raffles City, Bugis Junction, Tampines 1, Junction 10.

Pavilion Kuala Lumpur, Giant Kota Damansara, Sunway Pyramid,

Giant USJ Subang Jaya, Queensbay Mall, City Square, KSL City,

Tebrau City, AEON Bukit Indah, AEON Bandaraya.

Place4P

Singapura

China

SM Megamall, SM City Fairview, Trinoma, Mall of Asia, Greenbelt

3, Glorietta, Alabang Town Center, Eastwood City, Centrio Mall,

SM City North EDSA, SM City Pampanga, Veranza Mall, Araneta

Center, The District Cavite, Lucky Chinatown Mall

Philippines

Place4P

Promotion that J.CO donuts & Coffee use is through

advertising that is conducted on online.

(like: website, twitter, facebook, Instagram).

The purpose of J.CO donuts & coffee promotion is to move

the target audience to some type of action.

- This may be to: Visit J.co store, buy the product,

recommend the choice to a friend or increase purchase of

the menu item.

Promotion4P

Promotion4P

Product Promotion

Free: 1 glaze donuts

Strength One of the successful business owned by Indonesia Has many product variations There is a delivery service

Weakness Lack of merketing efforts There is no store that has its own building Store opened is too late

Strength & WeaknessSWOT

Opportunities Introducing its presence to be recognized in the

world Increase its reach not only through online

marketing Innovation to develop business

Threats People moving to healthier ways of eating Competition from other local cafes and bakeries Increase in the cost of raw materials

Opportunities & ThreatsSWOT

Latest Status

J.CO Donuts and Coffee has penetrate successfully into the

local market, dominate the market and business of donuts

in Indonesia against Dunkin Donuts.

Johnny continues to

expand its business to

open more new stores

both within Indonesia and

outside Indonesia.

Thank You