jay chang portfolio
DESCRIPTION
Jay Chang Portfolio, currently study at Cleveland Institute of Art.TRANSCRIPT
Jay Changindustrial design
objective
to increase knowledge of professional industrial design, and work creatively to improve technical skills.
skills
free hand sketchphotoshopillustratorindesigndreamweaverpremieremodel makingenglishchinese(mandarin)taiwanese
education
- cleveland institute of art, BFA, industrial design 2012 (cleveland OH)- kings high school, 2008 (seattle WA)- heritage high school, 2005 (atlanta GA) exchange student.
resume
achievements
- cleveland institute of art portfolio scholarship- shoreline art gallery scholarship- study abroad in australia summer 2003
employment history / experiences
- little tikes sponsored toy project 2010 (cleveland)- first fuel cells, design intern, 2009 - current (cleveland) (designing prototype for a campus land buggy powered by electricity & fuel cells.) - ging tsiu yun jue, interior design intern, summer 2008 (taiwan) (collaborated with and interior designer on specific projects.)
interest
- basketball- photography- oil painting- cooking- guitar- car- travel
TW:(04) 23585274US: 206 334 0209
table of
contents
introductionleica phone
little tikes sponsored projectgreen tree design
ergonomic pencil sharpenerchinese chess set
KTM trade show boothsketches
My name is Jay Chang, an industrial design student at the Cleveland Institute of Art (Top five ID school in the US). I’m looking to contribute my talents and the skills that I have learned during my time at the Cleveland Institute of Art, to a professional design environment. So far I have learned many skills that have helped me understand the process of developing and completing the design process. Through out the projects I have learn the importance of brand language, packaging, ergonomics, user and materials.
introduction
leica phonebrand focus project
This project is focus on brand identity. One have to designs a mobile communication device for a company of their choice. Select a brand that could conceivably have one of this type of product in their product line, but does not currently have one. The brand of my choice is Leica, Leica is a German camera manufacturer who makes great quality cameras and camera lens.The design language for this brand is vintage, quality, classic, luxury and long standing value.
When I design this communication device I try to address some of the problems that is in the society today. I realize that people purchase and replace their old cell phones with newer cell phones, whenever there is a newer model on market. This behavior, of wanting something newer has cause manufacturers consume more and more energy and new materials. Leica’s products are made in such a high quality and precision that their cameras gain value over time. I see this as one of Leica’s brand identity, so I design with a intent of creating a cell phone camera that people see as valuable and precious.
inspiration
quality
precision
style
&
I explore many different ways of designing something that look classic, quality and stylish. also focus on different ways of incorporating image display on to the product.
concepts
4
7
memory card slot
battery compartment
1
234
5
6
7
8
locations and materials
locations1. lens2. shutter release button3. flash4. viewfinder5. leather key pad6. viewfinder7. LCD screen8. volume control button
materialsleather, stainless steel, saftey glass, and hard plastic.
battery charging hole
1 2
1. horizontal orientation for camera function.2. look throught the viewfinder for capturing image. 3. vertical orientation for camera function. the slightly curved corner fits comfortably at your palm.
3
little tikes sponsored kitchen play set
Design a role play kitchen set for little tikes, design a creative and fun kitchen set for 3~6 years old children. At the same time explore possible sustainable materials.
user
name : Jack Tompson
age: 6 years old
gender: male
location: New York NY
interest: likes to play in the garden with his mom, likes sports and competitions.
parents: father is a chef works in famous restaurant in New York city, mother is a realestate agent. Both show interest in envirmental friendly products, including toys for Jack.
materials
sustainable toygreener future.
explore materials that can reduce impact to our environment.
- local lumber- HDPE
concept development
final direction
+
combining the “grow & cook” concept, “create” concept, and the “cooking competition” concept“ to create the “kitchen says”.
kitchen says
what is kitchen says?
it’s basically the game simon says, taking the play pattern of fellowing the directions and incorporate into this kitchen playset.
how to play?
2. incert the recipe
5. faucet light up 6. stove top light up
1. select a recipe
9. image of food 10. compare
putting the food in the sink and turn the faucet as fast as you can to turn off the light and move on to the next step.
a picture of the food will show up on the recipe if you complete the whole process without any mistake, if there’s mistake the food will turn out burn, or uncooked.
compare with your friends, see who’s faster !!
the stove top will light up, put the food in a pan and place the pan on the stove and pump the button as fast as you can to turn off the light.
3. start the timer 4. ingredients light up
7. oven light up 8. turn off the timer
by pressing the nose of the clock
the food wheel will light up and only the selected ingredients.
after the oven light turn on, crank the crank as fast as you can to turn the light off to move on to the next step.
turn the timer off by pressing the nose of the clock.
kitchen says
green tree designbrand family project
The project adjective is to develop a family of products that are aesthetically and functionally harmonious. Ergonomically and functionally appropriate for the intended user groups. One have to come up with a logo and name for the products.
These sets of furniture are designed to raise environmental awareness. The forms of furniture are inspired by nature. The idea is to use recycled wood from local businesses as building materials, to prevent cutting down more trees and to save costs.
research
benefits
1. save costs.2. prevents from cutting down virgin trees and using new materials.3. history and uniqueness of material.
what can you make with recycled wood?
1. new houses / barns.2. furnitures.3. wooden floors.
In this project I try to incorporate the following characters in my design, includes organic, nature inspired forms, and simple clean surfaces. I look at much different vegetation in nature and try to abstract the forms of trees and integrate into the furniture.
concepts
1
2
3
1. chair Chair is inspired by the abstract shape of a leaf.
2. shelf Inspired by the shape of trees and vegetation.Three different size drawers are incorporated with the shelf.
3. desk This functional desk is designed to have many functions and minimize the building material. The three legs can fold out into a chair, bookstands, and a backpack rack. Also a translucent structure on the surface of the desk can serve as a table lamp, and a shelf. This structure can move freely in two different directions for different placement.
ergonomic pencil sharpenerergonomics project
The project adjective is to redesign a existence product and make it ergonomically sound. The product of my choice is a manual pencil sharpener. As an artist and designer I found that I use a pencil sharpener on a daily bases.
Sometimes I’ll bring my sketch book everywhere I go, and I’ll always carry a pencil or pen and a small manual pencil sharpener with me. But the design of the traditional pencil sharpener isn’t ergonomically sound.
1. product
2. problems
3. making prototype
why do people use it ?
- light weight- doesn’t need batteries- portable- compact- easy to use- have more control
why don’t people like about it ?
- shavings can get messy- breaking leds- inconsistancy- it’s manual- stress on the fingers- wrist can get tired- sharp corners are hard to grip
using foam to create models for testing
i created three different angles, 90, 45 and 67.5 degress. and six different handles/ containers which are labled as 1,2,3,4,5 and 6 for the testers.
4. testing
5. result
6. final direction / refinement
i had each tester to choose the most comfortable handle and the most desirable angle.
as result angle B 45 degree has the most vote and handle 4 is the most favorite among the 6 other handles.
refinement
reduce the size by 25% makes it smaller and more portable, still pay attention on the comfortable forms and angle.
rounded all edges for easier handling.
apply circular marks on the face of pencil sharpener to indicates where fingers can go.
features ways of holding
release container
empty
sharpen
try to keep the surface design simple and clean for aesthetic purposes. also incorporate bright eye catching color into the design for easy recongnition.
concepts
models
final rendering
final design
incorporate a circlular design on the side of the sharpener to show brand language. comes with different color and material. material choices are plastic, wood, and metal.
chinese chess set3D design project
Design a complete chess set, includes chess pieces, playing board, container for the chess pieces. The objective is to design a chess set, explore materials that you will be building your chess set out of.
I decided to design a Chinese chess set. Chinese chess is what I grow up playing, and I’m more familiar to the rules and have more understanding of each chess pieces.
Chinese Chess, known as “Elephant Chess” or “Xiangqi” (pronounced “Shiang-Chi”) in China, is an ancient game nearly 2000 years old, and played by millions of people the world over.The game board consists of two sides: the “northern territory” (typically using blue pieces) and the “southern territory” (using red), separated by a space called “the river”. Each territory contains a “king’s palace”, and the objective it to capture your opponent’s king, while simultaneously protecting your own king. Each side starts with 16 pieces. Red moves first, and each side makes one move at a time.
history of chinese chess and design intent
I design chess pieces based on hierarchy of the animal kingdom. The two opponents will be carnivore and herbivore. The animals on the carnivore side are lion, bear, tiger, leopard, wolf, fox and mice. On the herbivore the animals are elephant, giraffe, rhino, hippo, horse, impala and rabbits.
The material of my choice is sculpey. The chessboard itself is made out of wood with drawers on the opposite side for storing chess pieces. The grid on chessboard is inlayed copper wire. I carve Chinese characters into the back of each chess pieces, to follow the tradition of Chinese chess, and to distinguish from other figures.
I study the characteristic of each animal and the facial features, then abstract into simple forms that can still be recognize. I also put an arch on the back of each chess pieces for the user to move chess pieces easier. The Chinese characters that distinguish the chess pieces are carved on up side of the arch. It adds clarification and aesthetics to each piece.
concepts
1. using white sculpey clay for herbivore animal pieces, black sculpey clay for carnivore animal pieces. maple wood and walnut for chess board.
2. detail of herbivore pieces.
3. detail of carnivore pieces.
1
2
3
KTM trade show boothinterior design project
I choose KTM, motorcycle company as my brand of designing. KTM is a company who is expert in manufacturing racing motorcycles, including dirt bike, racing bike, and road bike. Recently KTM develop a two-passenger sports car, X bow. It is the company’s newest product.
The function of this trade show booth is to advertise the new product, X bow. KTM hosts a lot of out door racing events. This is one way the company advertise their product.
project brief: Designing a tradeshow booth for a company of your choice, space dimensions are 10 feet by 10 feet by 25 feet ceiling height. Understand the brand of your choice and incorporate brand identity into the trade show booth design.
inspiration
to show off KTM’s latest product, the x-bow, I choose to design a structure that is inspired by their tent and a traditional cathedral.
I want the customers to be overwhelmed by the temple like structure when they get in. Also the slight elevation creates feel of seperation from the rest of the booth.
3/4 front view
3/4 back view
Designing a trade show booth to advertise their latest product X-bow, motorcycles and racing equipments. I design a center stage for the newest product X-bow, and second stage for the motorcycles. Three glass display shelves for equipments. A overhead digital control center is right above the X-bow. Two big screen LCDs are hang from the tent structure for introducing events and racing video clips. One projection canvas is stretched on the main display wall, for displaying X-bow.
The entire tent structure is inspired by the outdoor tents they have when hosting racing events. This booth can use both indoor and outdoor in according.
Design intent
KTM trade show booth
sketches & renderings
