Top 3 Marketing Predictions for 2015

Jay BaerPresident of Convince & Convert and the New York Times

best-selling author of “Youtility”

“ Businesses will embrace

cooperative content

1

Businesses will embrace cooperative

content

Cooperative content means using a large number of employees, customers, and business partners to create content across a large variety of topics.

Businesses know they have to create more and more content, but having only your marketing department do that is both expensive and inefficient.

Increasingly, we’ll see businesses turn to another source of content – their employees and their customers.

1

“ All businesses will

embrace a video content

strategy

2

All businesses will embrace a video content

strategy

People don’t read the way they used to – they look at videos, at photos, and have their content spoon-fed to them.

Multimedia is universally on the rise in content creation and social media.

Content that is not the written word is on the rise – all businesses are going to have to embrace video.

2

“ Companies will embrace the

concept of making the story

bigger

3

Companies will embrace the concept of

making the story bigger

Companies have to create content that transcends the transaction –content only about your products and services is called a brochure.

Increasingly companies will embrace the notion of making the story bigger – providing valuable, useful content to consumers that isn’t just about their products and services.

3

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