jared goralnick's presentation at emerging communications conference & awards 2010 america
DESCRIPTION
Please see corresponding blog http://blog.eComm.ecTRANSCRIPT
500 Ways to Communicate.
Oy.or, Why Should a Customer Choose Your
New Offering?
Jared Goralnick, Founder
April, 2010
eComm 2010 | 500 Ways to Communicate 3www.AwayFind.c
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a ZILLION communications tools
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Your customerHow do you reach them?
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Technology Can’t Change People
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www.AwayFind.com
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www.AwayFind.com
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Getting Past the “Suck Threshold”
Image: Kathy Sierra, http://headrush.typepad.com/creating_passionate_users/2006/03/how_to_be_an_ex.html
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www.AwayFind.com
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?“OK, Great.
How do I Educate
?”
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They won’t RTFM.
But good content, that
they’ll FR.eComm 2010 | 500 Ways to Communicate 11
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Sample: Batching
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Start a Task
Don’t Multitask
“Cone of Silence”
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Sample: Responsive vs.
Available
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People will respect a consistent response within a reasonable amount of timeA few hours is still good customer service
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What concepts do your users need?
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Educate
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Let’s keep in touch
Jared Goralnick
+1 240-296-0800
m
@technotheory