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Japanese Market Marketing Solution Marketing & Advertising

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Page 1: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

Japanese Market Marketing Solution

Marketing & Advertising

Page 2: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

Why LifeVancouverLifeVancouver is the leading online Japanese media in BC, reporting on news, events, entertainment, food, fashion, and developments to the Japanese community.

We are the most extensive and powerful Japanese social media networkin Vancouver, that gives instant opportunity for your content to go viral here and beyond.

Promote your event, advertise your products & services, and raise your brand awareness. With LifeVancouver, you’ll engage with our readers through our diverse & powerful online channels, create search engine optimized content, and track your performance in real-time.

Word of Mouth

Social Media

LifeVancouver

Page 3: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

The Numbers*

Since January 2013, LifeVancouver has more than doubled its online presence. Combined with our rapid growth and extensive social media channels, LifeVancouver is now the leading media in the Japanese community.

Website Page Viewers: 100,000+ /monthUnique Users: 30,000+ /month

FacebookLikes/Fans: 4,000+Number of Friends of the Fans: 780,000+Average Reach per Post: 1000 - 10,000

Twitter Followers: 3,200

Demographics

GenderMale: 35%Female: 64%

Age18 - 24: 28.6%25 - 34: 39.7%35 - 44: 21.3%45+: 11.7%

18 - 2428%

25 - 3439%

35 - 4421%

45+12%

Chart Title

35%64%

Page 4: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

What We Can DoWhether you’re promoting your product or service, looking for skilled labour or building your brand image, LifeVancouver is the best media to connect with the Japanese market and get measurable results. Here are a couple examples of what we can do.

Service PromotionPartnership with ANA (All Nippon Airlines)’s to promote their new YVR – Haneda (Tokyo) direct flight.

Affiliate ProgramInformative advertizement for insurance to Japanese travellers, students and workers.

Service AdvertisementAdvertizement of portable WiFi rental in Japan with an informative article about WiFi environment in Japan.

Brand Image BuildingWeekly newsletter style article with LifeVancouver for brand image building for Kitanoya Guu Izakaya.

Event PromotionEvent promotion for local events such as Japanese Fairs, Lectures, Seminars that benefit the commuity at large.

Campaign PromotionPromotion of cell phone plan campaigns geared towards short-term & temporary Japanese students.

Service PromotionPartnership with ANA (All Nippon Airlines)’s to promote their new YVR – Haneda (Tokyo) direct flight.

Media SponsorshipOfficial media sponsor of recognized local events, such as Vancouver Fashion Week & Vancouver Auto Show

Volunteer RecruitmentFound 100 Japanese native speakers for Globalme Language & Technology’s trial program

Job RecuitmentPartnership with a North America-wide recruiting agency, to bring career opportunities to the Canadian market.

Page 5: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

Our ServicesPromotional Article

• Create your own dedicated article on LifeVancouver. Introduce your company, product, service or event, as though you’re talking to your friend

• Have eye-catching photos, videos or a google map to add colour to your article

• We never delete your articles, so it’s not a one-time promotion, so you can share the link years later. The more articles you have, or the more you update, the more it gets read, liked and shared

• Articles are in Japanese, but no worries if you don’t speak the language. Our expert team of translators will do the hard work for you

• First time marketing to the Japanese audience? Was it successful? Who viewed it? – we can provide a full analysis of the article and readers. This is a powerful tool for your marketing strategy

Page 6: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

Our ServicesPromotional Article Pricing

Page 7: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

Our ServicesBanners

• Banners are great visuals to promote your company, product, service or event

• Run banner ads for as long as you like, depending on your needs

• Link your banner and article to create more ways to attract readers

• Make full use of the different banners sizes and page appearance locations

Page 8: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

[email protected] | Twitter: @LifeVancouver | Facebook: LifeVancouverCopyright © 2014 LifeVancouver, CK Marketing Solutions Inc. All rights reserved

Fine Print - Policy• LifeVancouver products and services, pricing, availability, terms and conditions may change without notice• LifeVancouver’s estimated impression numbers and click through numbers are calculated based on past data, and are not guaranteed• LifeVancouver will review all submitted contents before publication. All submissions will be published at LifeVancouver’s digression, and will inform the client in case

contents are not published• The client and all its affiliates or third parties guarantee that the content submitted to LifeVancouver does not infringe on copyright or any other rights• LifeVancouver does not make adjustments for clients’ competitive reasons• In case of cancellation or adjustment of the publication date by the client, the following additional changes will apply accordingly:

• Five business days before the agreed upon publication date: 50% of the total publication fee• On the day of the publication or after publication: 100% of the total publication fee

• In case modifications to the submissions are needed, the client must oblige with LifeVancouver’s requests, or resubmit the modified materials within the deadline, LifeVancouver will not publish the client’s submission, and has the right to charge the client the applicable fee

• LifeVancouver will not held responsible for any liabilities that may arise and/or for pulling the publications if:• the URLs submitted by the client are invalid, have issues opening, or changed without notifying LifeVancouver after the initial submission• the client is determined by LifeVancouver to be associated with organisations/people deemed to be involved in anti-social behaviour/activities, involved in

criminal activities or legal issues, violating third party’s rights or negatively affecting third parties• the contents or the submitted URL of the client are deemed to be violating LifeVancouver policy

• The client guarantees that all submitted materials do not violate any rights, and legally belong or have been legally obtained. However, LifeVancouver reserves the right to edit, abridge or alter publications

• The client will be liable for all liabilities that may arise from its LifeVancouver publication, unless LifeVancouver is determined to be at fault• LifeVancouver will not be liable for liabilities that may arise due to reasons beyond contract, such as power outage, internet transmission issues, natural disasters,

maintenance by the server companies, etc.• LifeVancouver will not be liable for any liabilities that may arise on the first day of banner publication (when modification to the banner may be needed)• LifeVancouver will not be liable for any liabilities that may arise on the first day of publication, or the hours before and after modification of the publication• Publications may be used in LifeVancouver’s media kit. Please notify us if there are any issues• LifeVancouver does not guarantee publications will be visible on all mobile device browsers and platforms. Banners may not appear exactly as expected on mobile

devices

Page 9: Japanese Market Marketing Solution - LifeVancouver...More Engagement. More Excitement. For more information on our promotion and advertising opportunities, please contact us at media@LifeVancouver.jp

More Engagement. More Excitement.

For more information on our promotion and advertising opportunities, please contact us at [email protected]