january 2016 las vegas, nv thanks for attending today’s ... expo...• quick tips on ways to get...
TRANSCRIPT
![Page 1: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/1.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Marketing On a Shoestring Cliff Quicksell, Jr., MAS+
President & CEO Cliff Quicksell Associates 301-717-0615
January 2016 Las Vegas, NV
Thanks for attending today’s presentation
cliff@ QuicksellSpeaks.com www.QuicksellSpeaks.com
![Page 2: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/2.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Where we are today • Amazing industry • Have a plan • Warp speed technology • Lack of loyalty, lots of players • We market wrong, it’s not about US its them • Engaging, consistent and relevance • As humans we have choices
![Page 3: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/3.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Today’s Learning Objectives Take-Aways and Desired Results
• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out • Creative thinking • Unique ways to market yourself inexpensively • Relatable, engagement marketing • Utilizing our strategic partners
![Page 4: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/4.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Quick Tips • Free PR, industry magazines
• Donate to charitable events • Write and contribute articles • Become a resource through H.A.R.O.
• Help A Reporter Out • Offer free content, i.e. white papers • Keep your brand consistent • Embrace Social Media • Make use of “good” networking events
[Relevancy & Consistency are Key]
![Page 5: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/5.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Blogging • Create a relevant BLOG
• Writing or video • Become a thought-leader • Comment on others Blog posts • Key’s ~ relevancy & consistency • Use video, get a YouTube channel
[Relevancy & Consistency are Key]
![Page 6: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/6.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
• Constant Contact…E-mail • Send hand-written thank you notes • Reconnect with old accounts
• Puzzle mailer example • Send out books…closeouts • Postcards • Utilize Video: MyEngagePage
Touchpoint Marketing
[Relevancy & Consistency are Key]
![Page 7: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/7.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Utilize Video
![Page 8: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/8.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Speak at or Create Events • Offer a class or seminar
• College, tradeshow, chamber • Trade for free booth
• Create a webinar • Top 10, How to…,
• Have relevant material available
![Page 9: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/9.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
What’s different?
How do you make it different?
![Page 10: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/10.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Develop Your Own Creative Ideas
• What are trying to accomplish? • Who are you targeting…specifically? • What is the message? • What does success look like?
How do we do this?
![Page 11: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/11.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
• Creative Copy, Theme Development…
Consider these tips…
• Creative Packaging…
• Product Selection (shhh! consider closeouts)
• Unique delivery….
![Page 12: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/12.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Closeouts…how could these be used?
What about distributor self-promos…?
What’s the “relevant” message?
![Page 13: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/13.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Then there’s packaging…
![Page 14: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/14.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Great Case Histor y to
What emotional triggers would a referring doctor
might have?
Tap into those, and you have
a winning concept!
Bear T-shirt Sharpie Cast Hangtag Message Delivery
Drive this Message
![Page 15: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/15.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Conclusions & Questions • Utilize you vendors better • Develop a executable plan • Look at closeouts or utilizing self promos
differently • Remember packaging • Ensure it’s about them, not so much you • Have an amazing 2017
![Page 16: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/16.jpg)
Connect with Cliff on…
Sign up for my weekly marketing blog…
cliff@ QuicksellSpeaks.com ~ www.QuicksellSpeaks.com
301-717-0615
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
![Page 17: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/17.jpg)
![Page 18: January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out ... • Help A Reporter](https://reader034.vdocuments.site/reader034/viewer/2022052101/603bbdfd2fc33e7f48187764/html5/thumbnails/18.jpg)
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Marketing On a Shoestring Cliff Quicksell, Jr., MAS+
President & CEO Cliff Quicksell Associates 301-717-0615
January 2016 Las Vegas, NV
Thanks for participating in today’s presentation
cliff@ QuicksellSpeaks.com www.QuicksellSpeaks.com