january 2007, anaheim1. 2 european excellence tm just perfect
TRANSCRIPT
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EUROPEAN EXCELLENCETM
JUST PERFECT
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EUROPEAN EXCELLENCE
=
tradition + brand name + know-how + quality
+ European Origin
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- safe working conditions - environmentally friendly production - job security for employees- highly trained staff- R&D (sound research costs, design, patented construction…)- adherence to EU legislation
The benefits of producing Musical Instruments in
Europe
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1. Final customers - players
2. Distributors, dealers, retailers
Who is reached
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EEX quarantees
- long term investment- lifetime quarantee- minimum service costs- environmentally friendly product - production process under EU legislation
supervision- protection against forgery
1. Final customers
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2. Distributors, dealers
Results of a survey carried out in the EU
a) 100% want to sell EEX labeled products
b) 82.7% believe that the final customer will appreciate the trademark EEX
c) 87% believe that the trademark EEX will increase their margin (price, selling power...)
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Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris
The trade mark EUROPEAN EXCELLENCE
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1. the producer must prove the product is made in the EU (partial and final assembling)
2. the producer must authenticate that 61% of the final product (parts or materials) originated in the EU
3. payment of administrative charges
4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories.
Conditions of certification process EEX 1001 : 2006
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Certification Authority = Consortium EEX(some members of CAFIM)
Approval Authority = CAFIM
Certification processEEX 1001 : 2006
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The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and has earned the right to be labeled
EUROPEAN EXCELLENCE
Certificate
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www.european-excellence.eu
www.european-excellence.com
www.cafim. org
Where to find more information
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• AMATI C 4610
• CAFIM D 3120
• JA MUSIC D 3200
• PETROF D 3206
• STRUNAL C 4610
Where we are