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EUROPEAN EXCELLENCETM

JUST PERFECT

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The trade mark

EUROPEAN EXCELLENCE

became public at the European confederation of manufactures and

retailers of musical instruments (CAFIM) meeting,

16th September 2005 in Paris

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to keep the market share and support of „brand“ sales

tradition + brand + know-how =

European Excellence

WHY

EUROPEAN EXCELLENCE?

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WHY

EUROPEAN EXCELLENCE?

...differenciates between musical instrumentsand semifinished products from EU countriesand the others…

…reduces the risk of selling a forgery…

…proof of origin…

…to assure customer peace of mind...

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the support of global trends

great investments in:- work safety, - ecology, - employee education etc.

WHY

EUROPEAN EXCELLENCE?

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inforcement of European identity

- job maintenance (production, services, education…)- R&D (sound research costs, design, patented construction…)

WHY

EUROPEAN EXCELLENCE?

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1. final customers - players

2. distributors, dealers, retailers

3. lobbyists, EU legislators

Who will we reach?

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1. To final customers:

- long term investments- lifetime quarantee- minimum service costs- environmentally friendly product- production process under EU legislation supervision- protection against forgery

Certification process of EEX 1001 : 2006 declare

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2. to distributors, dealers:

selling price - purchase price - promotion - transport -stocking - service = YOUR PROFIT

cheap goods:60 % price 100 - 70 - 5 - 5 - 5 - 10 = 5

European Excellence:100 % price 166 - 116 - 5 - 5 - 5 - 5 = 30

Considered margin 30 %

To get the same profit, you need to sell 6 cheap instruments in comparison to 1 European one!!!

Certification process of EEX 1001 : 2006 declare

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Survey in EU countries results of retailers

- 100% want to sell EEX products

- 82,7% believe that the final customer will appreciate the trademark EEX

- 87% believe that the trademark EEX leads to an increase of their margin

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3. to lobbyists, EU legislators:

- respects EU legislation in the area of work safety, staff protection

- keeps employment in Europe - supports recovery of natural resources- refuses to use child labour etc.

Certification process of EEX 1001 : 2006 declare

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What will happen, if we do not do it?

- loose markets, at least in Europe- decrease of profit from sales- thousands of people will loose their jobs- unable to prevent the deforestation - brain-drain and reflux of sophisticated know-how- let people produce in an unhealthy environment- polute the atmosphere and nature etc.

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We do not have to do anything, survival is not compulsory.

W. Edwards Deming

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1. Certification process EEX 1001 : 2006 is coverd by CAFIM and its Certification Authority (Consortium EEX)

To realize EEX project and gain money from the EU founds for worldwide marketing drive.

2. The conditions of EEX 1001 : 2006

(i) the products must be made in the EU countries

(ii) at least 61 % of materials are of EU origin

(iii) the membership of CAFIM

How it runs?

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If you meet the requirements you can ask the Certification Authority (Consortium EEX) for this Certification on following web sides:

www.european-excellence.eu

www.european-excellence.com

www. cafim. org

How will it be organized ?

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What the producer receives?

• Certification (products, product-lines)

• Required amount of stickers (holograms)

• Certified products, product-lines will be published on web sides for customers