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3511 Salem Cove LnMurfreesboro, TN 37128
(615) [email protected]
Live Well Collaborative | Design Research Co-op | Project LeadAug. 2015 — Aug. 2016 | Cincinnati, OH
Completing projects for P&G, Pfizer, & Cincinnati Children’s Hospital. Lead three, multidisciplinary project teams. Planned, executed, conducted, and visualized results from a three phase, year long consumer research study. Completed front-end innovation research and prototyping. Facilitated group collaboration, workshops, and prototype demonstrations. Responsible for creating and giving client presentations.
Kohler, Co. | Design InternJan. 2015 — May 2015 | Cincinnati, OH
Completed advanced development, research, user testing, synthesis, and analysis. Created a comprehensive strategy and road map for products within a new sector for the company.
JVC Kenwood | Design InternJan. 2017 — Feb. 2017 | Tokyo, Japan
Participated in a month long series of design workshops with other international students and members of the design team. Assessed designs, completed benchmarking, trend analysis, and field research.
EXPERIENCECONTACT
JAMIE MAIER
AWARDS & ACTIVITIESCincinnatus Scholarship (2013-present)Dean’s List (all semesters)University Honors Program: Student Worker, Ambassador, Welcome Retreat Coordinator (2016) & Welcome Retreat Leader (2013-2015)WACE National Co-Op Scholarship (2013)ROAR Campus Tour Guide (2015-present)Emerging Campus Leaders Mentor (2015-present)Serve Beyond Cincinnati: Trip to Guatemala (2015)Appalachian Mission Trip Leader (2014)The News Record Reporter (2013-2014)LeaderShape Institute: “Lead with Integrity” (2013)Into the Streets Leader (2013)
SKILLSDesign Research MethodsAnalysis StrategyConsumer behaviorUser centered design processStorytellingProject management
InDesign, Illustrator, & PhotoshopMicrosoft OfficeSketchingModel Making (Wood & Ceramics) Rapid PrototypingRendering (Keyshot, Lagoa) CAD (Alias Automotive, SolidWorks)
EDUCATION
University of Cincinnati | DAAPClass of 2018Industrial Design MajorMarketing MinorGPA: 3.847 / 4.0
Chiba University | JapanOct. 2016 — Feb. 2017Semester long exchange program
The Mayo Clinic | Innovation InternMar. 2017 — May 2017 | Rochester, MN
Beginning soon.
OVERHAULING HOME CARE EDUCATIONImproving Cincinnati Children Hospital’s Heart Institute education program.
MY ROLEMy responsibilities included client communication and presentations as well as daily project management. The other students on the project were both first year Master’s of Design students from China with an interaction design focus.
Jiani ZhuMDes Co-op
Jiakang QiMDes Co-op
Blake LaneLWC Project Coordinator
Jamie MaierIndustrial Design Co-op
Project Lead
Ensured all tasked were
delegated and completed
Day-to-day project operations
Organize and conduct focus
groups
Liaison between
Children’s Hospital and
Live Well
Driver for client
presentations
PROJECT SCOPE
Design print materials for home
care education for use by parents
of children with congenital heart
defects.
Assess the effectiveness of the current education
materials used by the Cincinnati Children’s
Hospital Heart Institute.
The work was part of research sponsored by the Cincinnati Children’s Hospital Heart Institute around parent education and communication between clinicians and parents. The project lasted 13 weeks during Summer 2016.
PROJECT TIMELINE
• Understanding of congenital heart defects
• Treatment journey mapping• Education system benchmarking• Understanding of current
education process
• Prototype creation• Determining preferences• Icon development• Ideation and refinement
• Refinement of design language• Content layout• Creation of illustrations • Content visualization
IdeationResearch
MethodologiesFinal Direction
PHASE 1
RESEARCH METHODOLOGIES
+Secondary Research
Parent & Clinician Focus Groups
• Baseline knowledge of congenital heart defects
• Types of necessary education• Benchmarking
• Treatment maps from parent and clinician perspectives
• Current and ideal educational systems
• Prioritizing content information
40,000
PHASE 1: RESEARCH METHODOLOGIES
SECONDARY RESEARCH
babies are born with congenital heart defects (CHD) in the US every year.
one in a hundred or
The prevalence of mild cases is rising each year while other types remain the same. The prevalence of all CHDs depends on the type of defect.
Interventions, recovery, and life after surgery all depend on the type of CHD.
CHD comes in many forms and can affect multiple aspects of the heart. Each requires different intervention methods. The most common defect is ventricular septal defect.
CHD is the most common type of birth defect and requires some type of intervention. It includes a lot of different types — from having a small hole to only half a heart.
20+ TYPES
More complicated cases require up to 4 surgeries within the first few years.
In 2010, a study estimated that
2 MILLION people in the US
were living with congenital
heart defects.
2 MILLION
developmental delays and other cognitive disorders are closely associated with CHD
NEED INTERVENTION DURING THE 1ST YEAR
of congenital heart defect cases that occur each year are prenatally diagnosed
roughly only
HALF
thriving not just survivingCHD treatment has drast ica l ly changed over the last 30 years. While it is not preventable, interventions are geared toward providing children with the best quality of life.
change of survival for non-critical CHD cases
97%ne
arl
y
change of survival for critical CHD cases
75%bu
t ju
st
WHAT ARE CONGENITAL HEART DEFECTS?
CDC, CCHMC Heart Institute, American Heart Association
FOCUS GROUPSOver the course of the project, we conducted a total of 11 focus groups engaging 10 parents and 13 clinicians. The first set of focus groups were geared toward developing working knowledge of congenital heart defects, treatment journeys, and how parents and clinicians utilize the current education system.
Creating an ideal education system Method card example Providing careEach participant was given a set of card with different types of education and were asked to select their current and ideal education methods.
Cards were color coded according to print, digital, or face-to-face resources.
Clinicians explained their role and how this relates to the education they provide to parents.
PHASE 1: RESEARCH METHODOLOGIES
TOP EDUCATION BARRIERSThe new education system and guide should address the following in order to be successful:
Low Literacy Environmental Factors
Time Constraints Inconsistent Usage
• Provide a consistent, comforting resource
• Useful information without being too generic
• Clear understanding of how and when the guide should be used
• Provide access to more information
• Need for illustrated content• Encourage face-to-face
interaction• Represents about half of the
parent population• Employ universal design
techniques
• Clear understanding of how and when the guide should be used
• Implementation plan key to project’s success
• Combine existing resources to eliminate redundancy
• Uncontrollable• Cannot rely solely on use with
face-to-face interactions• Assist parents who are unable
to be with child• Provide access to more
information
PHASE 1: RESEARCH METHODOLOGIES
PHASE 2
IDEATIONFor the initial ideation, we created four prototypes to test clinician and parent preferences. Each tested a different color scheme, size, binding style, organizational structure, and information presentation.
Binder Pocket guideFlip bookPamphlet8 1/2” x 11”Paragraph textIndividual tabsIcons & graphicsShades of blue
5.5” x 7.5”Mix of bullet points & paragraphsSpiral bound with pocket insertsIcons & graphics4 main categoriesRange of colors
4” x 6”Mix of bullet points & paragraphs4 main categories with tabsRing bindingCharacters & iconsCCHMC colors
4” x 7”Bullet pointsSeparate pamphlets for topicsReal imagesPastel colors
PHASE 2: IDEATION
ICONOGRAPHYWe developed a series of icons to represent each content areas. These help reinforce the topic for literate parents and provide crucial information to low literacy parents. Each icon was refined multiple times after internal testing and feedback from both clinicians and parents.
Wound Care
Focus Group Feedback
wound care 1.082% understanding
wound care 2.095% understanding
PHASE 3
FINAL DIRECTIONThe information from the focus groups was split between a small pocket guide and a binder. After discussions with the core team at Children’s Hospital, we chose to create a “survival guide” with the most important, up-to-date information and proposed a corresponding binder for parents to maintain on their own.
+
• More innovative “survival guide”• Contains more detailed
information than the others without being bulky like a binder
• Good size for tucking in a diaper bag/purse
• Can be passed off to other caretakers
• Most parents create out of necessity
• Easy to add and remove pages• Good for archiving information• Comforting for parents• Ability to identify patterns
within treatment
Pocket Guide Binder
PHASE 3: FINAL DIRECTION
SAMPLE PAGES
Contact Information
Maintained by parent after initial appointment
Appointment summaries with current medication, nutrition, goal, next appointment, and red flags
Any other important information
Printed on labels to allow for multi-site use and updating information
Defining each section in addition to written title
Tested and refined for understanding
Illustrations
Iconography
Contact Information
Depicting key information with corresponding text
Tested and refined for understanding
PHASE 3: FINAL DIRECTION
SAMPLE PAGES
CONNECTING THE WORLD THROUGH IoTUnderstanding consumer perspectives and the evolution of this phenomena.
THE EVOLUTIONThe Internet has changed drastically over the years as technology has developed. Each decade can be characterized by specific elements that allowed for the next generation of development.
early late
Dot com bubble boom and bust, widespread Internet use begins
2000sCreation of networks and TCP/IP protocol
1980sRise of Internet 3.0, connections between devices, growing more ubiquitous
2000sRise of the personal computer
1990s
MARKET POTENTIALEven though the phenomenon is yet to reach mainstream consumers, there are many predictions of its economic impact.
$15 trillionadded to the global GDP
by 2034
2/3consumers plan to
purchase in-home IoT devices by 2019
50 billionnumber of connected
things by 2020
GE, Cisco, & Accenture’s Acquity Group
CONSUMER CHALLENGESWhile the opportunities for industries and global markets are immense, there are still numerous challenges before mainstream adoption. From a consumer standpoint, these can be categorized in three ways:
Utilityunderstanding the added value for the consumer
Privacytrading data security and
privacy for enhanced experiences
Compatibilityof products across
brands, technologies, and interfaces
CONSUMER CHALLENGES
UTILITYSmaller home automation items offer quicker installations and a faster return on investment with their energy saving potential. Successful products are able to slip effortlessly into consumer’s lives and meet an unmet need.
Nest Belkin WeMo Philips HueNest markets their energy saving potential as its utility — in February 2015, two independent studies found Nest thermostats to save 10-12% on heating and 15% on cooling.
The strength of this home automation is the accessibility of power outlets — any product plugged in to their product become automated.
Philip’s smart lighting requires a specific system including hub, bulbs, and controls (remote, app, or Amazon’s Echo).
According to Better
Homes and Gardens,
i77% of Millennials want
technological home
capabilities.
Nest white paper, February 2015Survey conducted by Wakefield Research for Better Homes and Gardens Real Estate
COMPATABILITYA component of IoT home automation technologies is a central hub. Currently, there is not a common protocol for all devices and technologies to follow. Some, like Samsung’s SmartThings operate on a closed circuit while others allow for the consumer to add theirown devices.
Amazon Echo Lowe’s Iris Samsung’s SmartThingsAmazon’s hub operates on an open circuit allowing consumers to connect their own devices to it.
The Lowe’s Iris is a closed circuit but is unique in that it allows the consumer to customize their feature set, purchasing only what will be used.
Samsung utilizes a closed circuit for their home automation pushing the consumer to purchase their components.
People want to
purchase an iPhone,
an Android tablet and
a Windows computer
and iexpect them all
to work together.
CONSUMER CHALLENGES
PRIVACYCompanies should maximize consumer security and data privacy while providing consumers with curated, personalized experiences. Large scale data breaches have not helped alleviate consumer concerns. It is crucial for companies to build trust and to be transparent about the consumer’s data usage and privacy.
Target — December 2013 Qualcomm GoogleOver 70 million consumers were affected by the Target data breach in 2013. Investigators believe credit card information was collected by software installed on the magnetic card readers in stores.
An entire industry has been build on data storage, security, and processing. Qualcomm provides data storage for companies and takes liability of breaches.
Google keeps consumers’ data secure and provides additional utility by using it to create directed ads and Google Now Cards.
i91% of adults feel they
have lost control of
the way their personal
information is collected
and used.
Pew Research Center
CONSUMER CHALLENGES
Millennials are most likely to purchase home automation
software especially those with a quick ROI.
Product compatibility
is important to consider without
a market leader or industry standard.
Consumers are willing to trade
data privacy for a superior, personalized experience.
CONCLUSIONS
CAPITALIZING ON SHOPPING LOCALDesigning a planter for our studio’s local pop-op shop.
PROJECT SCOPEThis semester long project was focused on designing a product to sell in a small batch. We were prompted to design something related to storage and were unrestricted by materiality, size, or content.
+10-15 Final PlantersMarketing and
Branding for Sale
• Consumer research and testing• Multiple iterations• Colorways and materials• Final design for small batch
manufacturing
• Understanding of competitive and non-competitive products
• Develop brand identity• Packaging• Pricing
• Trend analysis• Competitive and
noncompetitive benchmarking
• Consumer interviews• Aesthetic direction• Concept sketches and
ideation
• Prototype creation• Determine consumer
preferences• Finalize design and
manufacturing• Conversations with vendors
• Making all products to sell• Packaging development• Organize and plan sale• Determine display set up
Ideation & Prototyping
Research Methodologies
Branding & Sale Prep
PROJECT TIMELINE
INTERIORS TRENDSPHASE 1: RESEARCH METHODOLOGIES
Light & airy spaces Geometric + organic forms Subtle texturesMixed metallics Bringing the outside in
BENCHMARKING
Types Sizing Pricing Non-competitiveUsing multiple objectsMixed materials
Non-competitiveLight, airy feelShowcasing the working mechanismGeometric forms
Smaller $15-30Larger $20-60Etsy pricing is much lower than home stores such as West Elm.
Smaller for succulents and air plants; larger for traditional plants. Smaller planters traditionally come in sets.
Hanging, pots, wall mount, and stands
PHASE 1: RESEARCH METHODOLOGIES
INTERVIEWSI interviewed 14 consumers including college students, shop owners, adults, a master gardener, and elderly to gain a full range of insights. I began with a conversation about plants and planters before having consumers select their favorite materials and discuss what they feel is lacking in the market.
Fern local florist shop Findlay Market floral shop AnalysisInterview materials
PHASE 1: RESEARCH METHODOLOGIES
INITIAL IDEATIONMy initial sketches explored the two main directions from consumers — hanging planters and traditional pots. I quickly realized the hanging planter, especially those for interior use, have many more constraining factors.
PHASE 1: RESEARCH METHODOLOGIES
INITIAL MODELSPHASE 2: IDEATION & PROTOTYPING
My initial consumer feedback directed me to traditional pots. I focused on two main concept directions, one derived from a cube and the other from a sphere. After showing my concepts to consumers again, I began focusing on the sphere and ideation around different proportions.
Surfacing ideas Various asymmetric forms Modified cubeAsymmetric bowl
Cut away view: 6” diameter, 1/5 proportion 6” diameter, 1/5 proportion 8” diameter, 1/5 proportion
PROPORTION STUDIESAfter showing my concepts to consumers, I chose to ideate around an asymmetrical sphere form. The simplicity of the design allows the plants to stand out with the addition of details on the surfaces and finishes.
PHASE 2: IDEATION & PROTOTYPING
SALE DISPLAYHere are some tips to keep your plants growing strong.
SucculentsCactiAloeCreeping JennyBaby tears
Dwarf Mondo grassFaery moneyTiny golden yarrowCreeping figThyme varieties
Pick the right plantsCertain plants will grow better in this planter because of its size and depth. Here’s a few:
Planting & SoilDrainage and nutrients are both important for plant growth. Start with these rocks followed by a mixture of peat moss and potting soil. This planter does not need drainage holes because of the rocks and these types of plants.
WaterDid you know over watering kills most houseplants? Be sure to let the soil dry out for several days between waterings.
SunlightPlace your planter near a window where it can receive several hours of sunlight a day. The exact amount depends on the type of plant and the intensity of the sunlight.
Here are some tips to keep your plants growing strong.
SucculentsCactiAloeCreeping JennyBaby tears
Dwarf Mondo grassFaery moneyTiny golden yarrowCreeping figThyme varieties
Pick the right plantsCertain plants will grow better in this planter because of its size and depth. Here’s a few:
Planting & SoilDrainage and nutrients are both important for plant growth. Start with these rocks followed by a mixture of peat moss and potting soil. This planter does not need drainage holes because of the rocks and these types of plants.
WaterDid you know over watering kills most houseplants? Be sure to let the soil dry out for several days between waterings.
SunlightPlace your planter near a window where it can receive several hours of sunlight a day. The exact amount depends on the type of plant and the intensity of the sunlight.
Here are some tips to keep your plants growing strong.
SucculentsCactiAloeCreeping JennyBaby tears
Dwarf Mondo grassFaery moneyTiny golden yarrowCreeping figThyme varieties
Pick the right plantsCertain plants will grow better in this planter because of its size and depth. Here’s a few:
Planting & SoilDrainage and nutrients are both important for plant growth. Start with these rocks followed by a mixture of peat moss and potting soil. This planter does not need drainage holes because of the rocks and these types of plants.
WaterDid you know over watering kills most houseplants? Be sure to let the soil dry out for several days between waterings.
SunlightPlace your planter near a window where it can receive several hours of sunlight a day. The exact amount depends on the type of plant and the intensity of the sunlight.
Here are some tips to keep your plants growing strong.
SucculentsCactiAloeCreeping JennyBaby tears
Dwarf Mondo grassFaery moneyTiny golden yarrowCreeping figThyme varieties
Pick the right plantsCertain plants will grow better in this planter because of its size and depth. Here’s a few:
Planting & SoilDrainage and nutrients are both important for plant growth. Start with these rocks followed by a mixture of peat moss and potting soil. This planter does not need drainage holes because of the rocks and these types of plants.
WaterDid you know over watering kills most houseplants? Be sure to let the soil dry out for several days between waterings.
SunlightPlace your planter near a window where it can receive several hours of sunlight a day. The exact amount depends on the type of plant and the intensity of the sunlight.
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Jamie Maier 615.713.0172
Thank you for your purchase!
Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!
Front
Back
Packaging Inserts
PHASE 2: BRANDING & SALE PREP
OVERVIEW
57 ElderlyConsumers
$1 Billion ValueFortune 500 Company
the client the brand the consumer
• Access the cleaning needs of the 65+ consumer
• Analyze hard surface cleaning devices compared to current cleaning methods
• Suggest improvements & opportunities
• Find out what products consumers are still using and why
• Discover what products consumers have purchased on their own
• Continue to understand habit formation
• Test prototypes based on designs from part 1 insights
• Suggest improvements & opportunities
Initial Ergonomic Assessment
part 1: fall 2015 part 3: summer 2016
Prototype Testing
PROJECT TIMELINE
part 2: spring 2016
Habit Formation
• Access the cleaning needs of the 65+ consumer
• Analyze hard surface cleaning devices compared to current cleaning methods
• Suggest improvements & opportunities
• Find out what products consumers are still using and why
• Discover what products consumers have purchased on their own
• Continue to understand habit formation
• Test prototypes based on designs from part 1 insights
• Suggest improvements & opportunities
MY INVOLVEMENT
initial ergonomic assessment
part 1: fall 2015 part 3: summer 2016
prototype testingpart 2: spring 2016
Habit Formation
PlanningEmpathy session InterviewingCreating tools Analysis
OVERALL PROCESSBoth phases of the project were driven by consumer interviews. Each interview required a specific set of tools to gain the most insights. After the interviews, we analyzed the results, created themes, and drew conclusions.
PART 1: ERGONOMIC ASSESSMENT
INTERVIEW STRUCTUREDuring the ergonomic study, we conducted two extensive interviews with 32 65+ consumers. We began in their homes to discuss cleaning habits and took them to the store to introduce them to the brand and analyze the store shelf. The second interview focused on our client’s priority areas after viewing our work.
1hr in-home• Understand user experience• Analysis of products’ effects on the consumer• Study ideal grip
2hr in-home & in-store• Understand current cleaning methods• Gather ergonomic data• Introduce brand• Visit stores to purchase products• Assemble and use the products for the first time
Phase 1 Consumers:
5 men — 72 average age
27 women — 71 average age
40% have arthritis
66% wear glasses
PART 1 DELIVERABLESThe team was split into groups to develop the final deliverables. My focus was graphic changes on the packaging to better inform consumers of the product, provide clearer directions, and improve readability.
Impact & Grip Study
Ergonomics
• Understanding of the products’ impacts on the body
• Comparison to other cleaning methods
• Presented options that show consumers’ how the product should be used
• Material choices based on benchmarking and ergonomics
• In-depth analysis to aid brand’s future development
packaging graphics
• Redesign to provide clearer unpackaging and directions.
• Enlarged fonts, updated renders, and highlighted product’s features
my
fo
cu
s
Store Shelf
• Offered alternatives to provide better product access
PART 1: ERGONOMIC ASSESSMENT
Our insights from part 1 were utilized
to redesign the packaging.
We were asked to complete
prototype testing in part 3.
PART 3PART 3: TESTING
Determine the most effective method of
opening.
Assess the repeat purchasing experience
at shelf.
Continue to understand habit formation.
FOURTEEN DIFFERENT PROTOTYPESEach consumer tested fourteen different packaging and direction prototypes. We analyzed which opening style was the most enjoyable and provided the best access to components and directions. We controlled the order of opening and assembly to minimize bias from consumers’ learning curve.
Product 1 Product 3
Prototype A
Directions 1
Directions 2
Prototype B
Product 2
Prototype A
Directions 1
Prototype B
Directions 2
Prototype A Prototype B
Directions 1
Directions 2
Prototype C
Directions 3
PART 3: TESTING
PART 3 DELIVERABLESLike in part 1, the team was split into groups. The overall focus was to understand the best was to open the package, remove the components, and assemble the product. We presented our analysis and used it to reinforce our design decisions. We also shared opportunities from our findings at shelf.
Packaging Analysis
New Design Criteria
Store Shelf Education
• Understanding of tension and force requirements
• Combination of consumer preference and innovative packaging mechanisms
• Variety of new packaging options based on conclusions from packaging analysis
• Return on investment evaluation for concepts
• Offered options for product education to increase repeat purchasing
• Focus on building consumer habits
my
fo
cu
sPART 3: TESTING
