james whatley
DESCRIPTION
James Whatley, director of engagement strategy at 1000 heads, talks about the future of social media and what it means for businesses.TRANSCRIPT
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The Future of Social MediaJames Whatley
Simply Zesty Winter CampDecember 2nd 2009
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What is the Future of Social Media?
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Where are we now?
Globally c. 1.5 billion people with PC and mobile Internet access
90% of Internet users interacting within 500,000,000+ social media sources
In 3 years it is predicted that 70% of online content will be user generated
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•‘Member communities’ (social networking and blog sites) overtaken personal email to become 4th most popular internet activity
•Growth rate of more than twice that of the other 4 top sectors, accounting for 1 in every 11 minutes spent online
•
•Greatest growth in Facebook is coming from 35-49 year olds (+24.1 million)
•Twice as many 50-64 year olds joining Facebook than under 18s
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What the F*** is Social Media? One Year On
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Go read Chris Brogan.
http://chrisbrogan.com
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Something to remember:
“A trusted referral from a non-branded, independent entity is more powerful than any amount of advertising, marketing or PR”
- Blake Chandlee, M.D. Facebook Europe
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So that’s the basics...
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Where next?
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A Tale of Two Theatre Companies
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Source: http://www.flickr.com/photos/whatleydude/390084518
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Burlesque-esque / Theatre Delicatessen
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Formed in 2008
Organised by a group committed, well-connected friends
Well funded
Above all…
Realistic
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Free advice for friends, of course…
“Know your audience, enlist your advocates and above all, start as soon as possible…”
- James Whatley, June 2008
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They took it seriously, they took the time to understand, they kept ‘checking the weather’ and also, cash-wise, they spent very little money indeed for a bumper return.
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Formed in 2008
Organised by a group committed, well-connected collection of people
Not funded
Above all…
Over-ambitious?
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Free advice for friends, of course…
“Know your audience, enlist your advocates and above all, start as soon as possible…”
- James Whatley, June 2008
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December 10th, 2008
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December 10th, 2008Dear James,
I know we haven’t spoken for a while but I remembered you talking to us about Twitter back in the summer and well…
…we’ve realised we might need to do a massive push on marketing via the web…
…so, I'm wondering if you'd be up volunteering your services, and help us develop a clever strategy for "going viral”?
Let me know,
TD.
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shiver
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If you look across 2009 there are some real business success stories that used social media to their fullest.
Note: Business success stories. Not social media success stories.
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Remember, the future is about building on what we already know and making it better. In 2010, everyone will be adding social media elements to their digital planning.
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The winners will be those that understand that social media isn’t just PR, Marketing or Digital. It’s about telling a human story from the start.
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With Burlesque-esque, everyone contributed to the blog. The actors, lighting designers, costume designers, director, actors… The list goes on.
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How does this matter to you?
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1) Who are your Rockstars?
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2) Where do they work?
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3) Where else can Social Media help?
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3) Where else can Social Media help?
RnD? Customer Care? B2B Comms? What are the SMT doing?
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4) Set clear goals
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5) Don’t expect overnight results
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Burlesque-esque / Theatre Delicatessen
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1) Who are your Rockstars?
2) Where do they work?
3) Where else can social media help?
4) Set clear goals.
5) Don’t expect overnight results
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Thank you!
James Whatley@whatleydude
Director of Engagement Strategy www.1000heads.comDecember 2nd 2009