james p grady 2014 web / print / more
DESCRIPTION
WEBSITES / iPAD / iBOOK / E-MAIL / ANIMATION / WIRE FRAME / WEB ADS / PRESENTATIONS / PRINT COLLATERAL / DIRECT MAIL / PREMIUMS / TRADE SHOW DISPLAYS / BILLBOARDS / PRINT ADS / CORPORATE ID SYSTEMS / BRANDINGTRANSCRIPT
JPGrady
PORTFOLIO WEBSITES / iPAD / iBOOK / E-MAIL / ANIMATION
WIRE FRAME / WEB ADS / PRESENTATIONS
PRINT COLLATERAL / DIRECT MAIL / PREMIUMS
TRADE SHOW DISPLAYS / BILLBOARDS
PRINT ADS / CORPORATE ID SYSTEMS
COMPANY: PSEG Worry Free
PROJECT: Customized website subsection design for pseg.com
TITLE: Art Director
ROLE: Art direction and graphic design of: wire frame / navigation, type treatment, page layout, photography (photo shoot, product photos and stock images), photo illustration. Presentation of comps for approvals from Marketing Department and Ad Director.
SOFTWARE: Adobe CS5: Photoshop, Illustrator, Acrobat Pro, Flash. Interwoven Team Site.
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COMPANY: PSEG Worry Free
PROJECT: Customized website subsection design for pseg.com
TITLE: Art Director
ROLE: Art direction and graphic design of: wire frame / navigation, type treatment, page layout, photography (photo shoot, product photos and stock images), photo illustration. Presentation of comps for approvals from Marketing Department and Ad Director.
SOFTWARE: Adobe CS5: Photoshop, Illustrator, Acrobat Pro, Flash. Interwoven Team Site.
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COMPANY: HAVAS HEALTH - HEALTH 4 BRANDS (H4B)
PROJECT: Design an iPAD App. for client pharmaceutical company SepraFilm
TITLE: Design Consultant
ROLE: Graphic design of interactive 40(+) page iPAD apps. for pharmaceutical company, SepraFilm. Create all interactive proofs for client review. Work with three writers. Follow art direction from Creative Director and edits from writer/editor. Responsible for all design, layout and navigation system to finished interactive product.
SOFTWARE: Adobe CS6: InDesign, Acrobat Pro. iBook for iPAD.
COMPANY: HAVAS HEALTH - HEALTH 4 BRANDS (H4B)
PROJECT: Design iPAD website app. proofs for client company Glaxo Smith Kline (GSK)
TITLE: Design Consultant
ROLE: Graphic design of website comps for iPAD. Work with Project Manager, Account Executive. Responsible for layout and design of presentations for proposed website content. Reviewed by GSK legal department.
SOFTWARE: Adobe CS6: Photoshop, InDesign, Acrobat Pro. iBook for iPAD.
COMPANY: Pharmaceutical Agency - CADIENT GROUP
PROJECT: AstraZeneca website redesign - Onglyza brand product section of site.
TITLE: Design Consultant
ROLE: Working with Creative Director and Art Director redesign Onglyza brand product section of AstraZeneca website. Develop designs concepts that link with other brand section of site, while maintaining a brand specific and distintive look. Meet fast paced deadline changes directed by writer/editor of script to website.
SOFTWARE: Adobe CS6: Photoshop, InDesign, Acrobat Pro.
COMPANY: Pharmaceutical Agency - CADIENT GROUP
PROJECT (continued): AstraZeneca website redesign - Onglyza brand product section of site.
TITLE: Design Consultant
ROLE: Successfully delivered in a timely manner the wireframe redesign of the preposed (entire Onglyza brand section) Onglyza brand setion of AstraZenaca website. Contributed many orginal designs and production concepts to project. Loved working with these guys.
Lobby sign
Print Ad concept
Boo
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Direct mail
COMPANY: Thomas Jefferson University HospitalPROJECT: Print and large format projectsTITLE: Design ConsultantROLE: Provide original concepts for ads, direct mail, signs, display and billboards. Execute projects from concept through production at print vendors.SOFTWARE: Adobe Creative Suite CS6
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10 n [email protected]
COMPANY: PSEG
PROJECT: HR Campaign - Power to be your best
TITLE: Art Director
ROLE: Created original Power to be your best (PTBYB) campaign, including: PTBYB slogan, type treatment icon, half-face style internal/external campaign. Presented concepts to Senior Management to gain approvals for all stage in execution of campaign. Art Direction and design of ads, print collateral, websites, interactive documents, signs and trade show displays.
SOFTWARE: Adobe CS5: InDesign, Photoshop, Acrobat Pro, Flash, Dreamweaver. Interwoven Team Site.
Book Cover
Brochure Covers
Brochure Inside Spread
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[email protected] n 11
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Brochure Cover
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Full page ad for NJ Star Ledger and The Bergen Record
Direct mail targeting 2.2 million residential customers
12 n [email protected]
COMPANY: PSE&G Worry Free
PROJECT: PSE&G Worry Free Campaign
TITLE: Art Director
ROLE: Developed original concepts to campaign. Provided communications planning and strategy. Developed Creative Brief. Provided hands-on art Direction and design of ads, print collateral, websites, web ads, direct mail and interactive documents. Primary project manager. Art directed photo shoots in studio and at locations. Organized/coordinated, licensing and purchasing of photography. Established website asset management of images and text. Provided print specifications and approvals to vendors. Presented creative for approvals to Marketing Department. Art direction to staff designers and vendors.
SOFTWARE: Adobe CS5: InDesign, Photoshop, Illustrator, Acrobat Pro, Flash. Interwoven Team Site.
[email protected] n 13
Customer Service Website Sub page
Sales Folder Cover
Book Style Brochure Inside Spread
14 n [email protected]
Original Logo and Icon Designs for Six Corporate Programs
1 Original Diversity Logo Design for Minority Vendor Services- PSEG
2 Original Conference Event Icon - BlackRock Financial
3 Original HVAC Services and Products Icon - PSEG Worry Free
4 Original HR Health Services Logo and Icons - PSEG
6 Original HR Employee Programs Icon - PSEG
5 Original Internal Corporate Communications Logo - PSEG
COMPANY: BlackRock
PROJECT: Financial Services Marketing
TITLE: Design Consultant
ROLE: Provide freelance design services to Creative Services Department. Work with new brand marketing templates campaign to design, layout and produce: direct mail, print collateral, conference displays and signs.
SOFTWARE: Adobe CS6: InDesign, Photoshop, Illustrator, Acrobat Pro.
[email protected] n 15
Templates Collateral Leave Behind - BlackRock Financial
Templates Newsletter - BlackRock Financial
Templates Newsletter - BlackRock Financial
Poster Design - BlackRock Financial
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COMPANY: PSEG Paperless Billing Campaign
PROJECT: E-mail ad blasts, customized website sub-pages (pseg.com), ads, print collateral and You Tube winner page promotion.
TITLE: Art Director
ROLE: Art direction and graphic design of: wire frames, type treatments, page layout, photo illustration, ads, and print collateral. Coordination and management of acquiring photography and approvals from Ford Motor Company. Presentation of comps to Marketing Department and Ad Director.
SOFTWARE: Adobe CS5: InDesign, Photoshop, Acrobat Pro. Interwoven Team Site.
16 n [email protected]
Print Ad
Table Top Ad
Website Sub page
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Website Sub page
You Tube Winner Circle Page and Video Taped Press Event
COMPANY: PSEG
PROJECT: Paperless Billing Campaign (continued)
TITLE: Art Director
ROLE: See previous page
SOFTWARE: See previous page
COMPANY: New Jersey Public Policy Research Institute and PSEG
PROJECT: Community Development Conference
TITLE: Art Director
ROLE: Original concept development, art direction and graphic design of conference materials. Created website pages, direct mail, books, folders, banners, directional signs and presentations. Ensured the look-and-feel of the conference was a consistent brand experience for attendees.
SOFTWARE: Adobe CS5: InDesign, Photoshop, Illustrator, Acrobat Pro. Interwoven Team Site.
18 n [email protected]
Conference Handout Packet of
Two Books and Folder
Conference Website at pseg.com
Conference Banner
Original Book Design and Mailer - PSEG Foundation
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[email protected] n 19
COMPANY: Merrill Lynch
PROJECT: Produce interactive and print materials, e-mail ads, website and Share Point documents regarding Equity Plans, Fund changes, Retirement and Benefit Plan options for client companies.
TITLE: Design Consultant
ROLE: Worked daily with team of writers, editors, project managers and consultants in designing time sensitive, proprietary communications. Co-branding of templates and non-template materials for B-to-B projects.
SOFTWARE: Adobe CS5: InDesign, Photoshop, Illustrator, Acrobat Pro, Dreamweaver. Event Tracker for project management.
20 n [email protected]
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JAMES PAUL GRADY — C: 215-266-1527
Design / Marketing / Communications