jaguar social media solution
TRANSCRIPT
Copyright 2012 © Kain Automotive Inc.
The Social Media & SEO Intersection
Presented by Kate FrostDecember 2013
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TAKE AWAYS
Optimization Tips – Cover the most important frequency and content factors affecting your dealerships social media placement.
Advertising Options – An in-expensive way to brand your store and message in front of a targeted audience.
Lead Generation – How to capture leads & sell cars through social.
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Dominate the First Page
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Are you Social?
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Dealership Facebook G+ Twitter Pinterest YouTube
Jaguar Land Rover of Huntington 10,814 Yes - - Yes
Tom Wood Automotive 2,247 - Yes Yes -
Jaguar Land Rover Annapolis 813 Yes Yes Yes Yes
Jaguar Land Rover West Chester 2,661 Yes - - Yes
Howard Orloff Imports Inc 475 - Yes - Yes
Land Rover San Diego 5,310 Yes Yes Yes Yes
Land Rover Highlands Ranch 18,889 - - - -
Jaguar Land Rover Laval 266 - - - -
Scott Jaguar 272 - Yes - Yes
Warren Henry Automobiles 6,521 - Yes Yes Yes
Grand Touring Automobiles 3,319 - - - Yes
Land Rover San Jose 143 Yes Yes Yes Yes
Palm Beach Motor Cars LTD. 109 - - Yes Yes
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• Post Daily• Keep it social & not sales• Use pictures• Announce special offers & models
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Brand Yourself
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Brand Yourself
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Content
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Track Your Competition
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Drive Action
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Facebook Advertising
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Reach Your Audience
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Results
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G+
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G+
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G+
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G+
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G+
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YouTube
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• How to Videos• Title of Video most important
• Include URL in your description
• Consider paid video promotion
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YouTube
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• Tweet multiple times a day• Include #hashtags• Follow leaders in your community
• Re-tweet & reply to followers
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#Hashtags
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• Pin weekly• Pin YouTube Videos• Include #hashtags & URLs in description
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Put it all together
Website
YouTube
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TOOLS TO GET STARTED: HTTP://MARKETING.GRADER.COMWWW.HOOTESUITE.COM WWW.GETLISTED.ORG
Copyright 2012 © Kain Automotive Inc.
Connect!Kate Frost
Facebook.com/katefrostinc
Twitter.com/katefrostinc
YouTube.com/katefrostinc
LinkedIn.com/katefrostinc
Phone/Text: [email protected]
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