jaafe - not just another retail concept
TRANSCRIPT
not just another retail concept...
when you want more from your business
jaafe.com
561.362.7015
JAAFE, LLC
BUSINESS SUMMARYØ JAAFE specializes in crea�ng retail complete “turn-key”
concept stores that are easy to start, easy to run and profitable
Ø Combined over 100 years of experience running companies from start-up’s to mul�-billion dollar public/Wallstreetcompanies
Ø From these experiences have come a knowledge base that has iden�fied key-concepts that most start-up businesses don’t possess
Ø Most start-up businesses falter with-in the first 90 days causing cash flow issues, increasing the likelihood of failure within the first 12 months – Buildouts, Lease nego�a�ons, marke�ng
Ø JAAFE vastly increases the success rate by u�lizing experience and focusing on proven businesses concepts
EXECUTIVE TEAM
Thomas SouzaØ Founder of Personalized ExpertsØ Founder of Heels n’ MoreØ Gerson Lehrman Consul�ng Group (GLC)Ø President, public company ClairesØ CEO, public company Rag ShopØ Vice President, public company Sports Authority
Eric NelsonØ Founding Partner, The SCA Group, LLCØ CFO, public company, DubLiØ CFO, public company West MarineØ Partner, private equity group - Sun Capital PartnersØ 20+ years distressed company specialistØ Cer�fied
Ø Troubled Company Turnaround ProfessionalØ Mergers and Acquisi�ons AdvisorØ Public Board of directorsØ Financial and Valua�on modeler
SHOE CONCEPT – Heels n’ MoreØ Target stores in ethnic demographic where the store
is easily assessable to customer and cheaper rents (Similar to Family Dollar Stores).
Ø Same merchandise that appears in na�onal mall stores but at much be�er price. We buy cancelled orders, short runs, overstocks, special buys, end-runs and exclusive styles.
Ø JAAFE has buying connec�ons built up over decades –result: priority purchasing and special buys
JEWELRY CONCEPT – JAAFE Jewelry & Accessories Ø JAAFE has extensive knowledge in this industry and
key connec�ons world-wideØ The JAAFE jewelry store targets an underserved
market niche ripe with growing demographicsØ High margins, low costs, low-tech, small footprintØ Mix of fashion jewelry, accessories, hats, bags
Other store concepts available
OVERVIEW
Headquarters: Boca Raton, FLContact: Eric Nelson [email protected] 561-665-1507
Date: January 07, 2016www.jaafe.com
www.facebook.com/HeelsNMore
PROJECTED FINANCIALS AND ROI *
OFFERING
INVESTMENT THESIS
JAAFE provides investors with the following:Ø Site selec�on (with investor)Ø Nego�ate leases, contracts, terms, etc.Ø Build-out store and install inventory fixturesØ Buy and place inventory Ø Hire staff (assist with investor)Ø Back office systems and “point-of-sale” registers and
so�wareØ Result is a “Turn-Key” retail storeØ Promo�on – Marke�ng, Facebook, Grand-Opening, etc.
Targe�ng the EB-5, L1 & E2 (partner with investor’s counsel)Ø Allows foreign investors opportunity to gain access to an
American work VisaØ Also works for any investor that wants a store without
the hassle of running day-to-day
On-Going Opera�ons – JAAFE will partner with investor and:Ø Manage business
Merchandise fulfilment Accoun�ngAdministra�onManagement of storeMarke�ng
Ø Fee for management Inventory Buying - approx. 6% (at cost) of inventory purchases. Administra�on, Accoun�ng, Managing the business - 5% sales (at retail)
Ø Share in the Success Excess net cash (a�er working capital) to be split 51 % investor, 49% JAAFE (reviewed quarterly)
* Example only See Safe Harbor (a�ached)
Projected * at Maturity (Estimate 2 - 3 years)
Shoe Store Jewelry Store
Sales 1,800,000 775,000
Gross Margin 909,000 488,250
SG&A 600,000 225,000
EBITDA 309,000 263,250
Taxes 61,800 52,650
Net Income 247,200 210,600
Investor 51% 126,072 107,406
jaffe 49% 121,128 103,194
Capital Outlay 425,000 360,000
Return on Investment 30% 30%
not just another idea, a concept...
jaafe, LLCDISCLAIMER - Safe Harbor Statement
I acknowledge, read and understand the safe harbor statement and understand the risk factors that go with opening a small business.
Sign Date
This presentation contains forward-looking statements that involverisk and uncertainties. Such forward-looking statements generallycan be identified by the use of forward-looking terminology suchas “may,” “will,” “would.” “expect,” “intend,” “could.” “estimate,”“should,” “anticipate,” or “believe”.
jaafe believes that the expectations reflected in such forward-looking statements are accurate. However, neither jaafe nor anyof its affiliates can give assurances that these expectations willoccur.
The actual future performance could differ materially from such statements. Some of the factors could cause or contribute tosuch differences are described in the Private Placement Memorandum of the Partnership under the section “Risk Factors”and elsewhere in this presentation.
You should not unduly rely on these forward-looking statements,which speak only as of the date of this presentation.
Except as required by law, none of jaafe or its affiliates areobligated to publicly release any revisions to the forward-lookingstatements to reflect the events or circumstances occurring afterthe date of the original documents designed by jaafe in 2015,and/or to reflect the occurrence of unanticipated events.
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